Kelley Blue Book is an

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California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

-based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry. The company is owned by the

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subsidiary of

Cox Enterprises Cox Enterprises, Inc. is a privately held global conglomerate headquartered in Atlanta, Georgia, United States, with approximately 55,000 employees and $21 billion in total revenue. Its major operating subsidiaries are Cox Communications and Co ...

History

The company began as the Kelley Kar Company founded by Les Kelley in 1918. Kelley started the company with three

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s. His younger brother, Buster, worked with Kelley as a lot boy. By using data collected from the dealership, Kelley published the company’s first Blue Book in 1926, which became a standard guide in automotive trade in determining car value. Kelley Blue Book was formed in 1926, and the Kelley family continued its dealership business in Southern California for several decades. By the 1960s, the company moved from a car dealership to a specialty publisher and focused on the production of its automobile price guide. Kelley Blue Book guide became the first publication to use mileage to determine a car's value. In 1995, Kelley Blue Book created its company website, which contained tips and pricing information from its hardcopy guide. In December 2010, Kelley Blue Book was purchased by AutoTrader.com. After its acquisition, the company operated as a subsidiary of AutoTrader.com, Inc. In 2013, the company formed an alliance with Bitauto Holdings Ltd. to expand into China.

Sponsorship

In 2014, Kelley Blue Book signed a two-year agreement with

Hendrick Motorsports Hendrick Motorsports (HMS) is an American professional auto racing organization that competes in the NASCAR Cup Series. The team was founded in 1984 as All Star Racing by Rick Hendrick. Hendrick Motorsports has won a NASCAR-record 291 Cup Seri ...

to be a primary sponsor of Dale Earnhardt Jr.'s No. 88

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team.

Services

The company reports market value prices for new and used automobiles of all types, as well as motorcycles, snowmobiles and personal watercraft. For both new and used automobiles, Kelley Blue Book provides a ''fair market range'' and ''fair purchase price'', based on actual transactions of what others are paying for a vehicle and adjusted regularly as market conditions change. For new automobiles, Kelley Blue Book also provides information about a car's

MSRP The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which its manufacturer notionally recommends that a retailer ...

and dealer invoice price. For used cars, Kelley Blue Book provides typical listing price, certified pre-owned price, trade-in value and private party value. Kelley Blue Book also offers expert and consumer vehicle reviews and ratings, and ''5-year cost to own'' information for new cars.

Recognition

In 2012–2014,

Harris Poll The Harris Poll (legal name: Harris Insights and Analytics) is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulti ...

recognized Kelley Blue Book as the Online Auto Shopping Brand of the Year. In addition, the company received a WebAward in the automotive category of Outstanding Website for two consecutive years.

References

External links