Keith W. Pelley (born 1964) is a sports executive who is the
CEO of the
PGA European Tour
The European Tour (currently known as the DP World Tour for sponsorship reasons), legally the PGA European Tour is the leading men's professional golf tour in Europe. The organisation also operates the European Senior Tour (for players aged fif ...
. He has been the president of
Rogers Media, team president of the
Toronto Argonauts
The Toronto Argonauts (officially the Toronto Argonaut Football Club and colloquially known as the Argos) are a professional Canadian football team competing in the East Division of the Canadian Football League (CFL), based in Toronto, Ontario ...
and the president of
The Sports Network
The Sports Network (TSN) is a Canadian English language sports specialty channel established by the Labatt Brewing Company in 1984 as part of the first group of Canadian specialty cable channels. Since 2001, it has been majority-owned by comm ...
(TSN).
Biography
Early life
Pelley grew up in
Etobicoke
Etobicoke (, ) is an administrative district of, and one of six municipalities amalgamated into, the city of Toronto, Ontario, Canada. Comprising the city's west-end, Etobicoke was first settled by Europeans in the 1790s, and the municipalit ...
, a suburb of
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
,
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...
. He was a student at
Martingrove Collegiate Institute
Martingrove Collegiate Institute (MCI), also referred to as Martingrove, is a semestered public secondary school in Etobicoke, Toronto, Ontario, Canada. It opened in 1966 and is currently overseen by the Toronto District School Board.
Academics
...
, where he also played as a running back in the Etobicoke Minor Football League. After graduation, he first went on to study at
Trinity College London
Trinity College London (TCL) is an examination board based in London, United Kingdom, which offers graded and diploma qualifications (up to postgraduate level) across a range of disciplines in the performing arts and English language learning and ...
. He then returned to Canada, attending the Radio and Television Arts Program (RTA) at Ryerson Polytechnical Institute (now
Toronto Metropolitan University
Toronto Metropolitan University (TMU or Toronto Met) is a public research university located in Toronto, Ontario, Canada. The university's core campus is situated within the Garden District, although it also operates facilities elsewhere in Toro ...
).
During his Ryerson studies, he did television reporting for the station that eventually became
Omni Television
Omni Television (stylized as OMNI Television) is a Canadian television system and specialty channel owned by Rogers Sports & Media, a subsidiary of Rogers Communications. It currently consists of all six of Canada's conventional multicultural ...
, worked for the
City TV network with sportscaster
Pete Gross, and worked as an assistant editor for
SportsCentre with
TSN.
[EtobicokeSports.ca]
retrieved 17 April 2014
Sports Executive
After graduating from Ryerson, Pelley worked in several different positions at TSN, beginning with his assistant editor post (which he started while completing his schooling at Ryerson), eventually becoming the President of the company.
[
In the early 2000s, he was asked by the then-owners of the ]Toronto Argonauts
The Toronto Argonauts (officially the Toronto Argonaut Football Club and colloquially known as the Argos) are a professional Canadian football team competing in the East Division of the Canadian Football League (CFL), based in Toronto, Ontario ...
, Howard Sokolowski
Howard Sokolowski, is a property developer, philanthropist and sport business owner from Toronto. He is the husband of Linda Frum and was the former co-owner of the Toronto Argonauts with David Cynamon from 2003 to 2010.[David Cynamon David Cynamon (born October 19, 1963) is a Canadian company executive and was the former co-owner of the Toronto Argonauts from 2003 to 2010 with Howard Sokolowski. David is a co-chair at Mount Sinai Hospital In Toronto.
Biography
Raised in Edmont ...]
, to become the Team President and Chief Executive Officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...
of the Canadian Football League
The Canadian Football League (CFL; french: Ligue canadienne de football—LCF) is a professional sports league in Canada. The CFL is the highest level of competition in Canadian football. The league consists of nine teams, each located in a ci ...
team (succeeding Dan Ferrone
Dan Ferrone (born April 3, 1958) is a former professional Canadian football player. He played with the Toronto Argonauts for 8 seasons, interrupted by one season with the Calgary Stampeders, in the Canadian Football League (CFL). He was an offens ...
). He accepted the position in 2003, and was made CEO in 2004. During his time as Team President, the Argonauts won the 92nd Grey Cup
The 92nd Grey Cup game took place on November 21, 2004, at Frank Clair Stadium in Ottawa, Ontario. The game decided the championship of the 2004 Canadian Football League season. The Toronto Argonauts defeated the BC Lions 27–19.
This is t ...
, their first CFL championship in seven years.[ Pelley left the Argonauts in 2007, and was replaced by joint team presidents Pinball Clemons and ]Brad Watters
Brad Watters (born 1971) is a sports executive who was president of the Toronto Argonauts and Toronto Rock. He ran Ottawa Rebel and the Ottawa Renegades. .
From 2007 to 2010, he was the President of Canada’s Olympic broadcast media consortium for the 2010 Winter Olympics
)''
, nations = 82
, athletes = 2,626
, events = 86 in 7 sports (15 disciplines)
, opening = February 12, 2010
, closing = February 28, 2010
, opened_by = Governor General Michaëlle Jean
, cauldron = Catriona Le May DoanNancy GreeneWayne Gret ...
in Vancouver
Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
while employed as the Executive Vice President of Strategic Planning at the CTV Television Network.[Executive Profile]
from ''Bloomberg Businessweek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'' retrieved 17 April 2014
On 7 September 2010, he became the president of Rogers Media, a subsidiary of Rogers Communications
Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...
.[CTV executive Keith Pelley named president of Rogers Media]
from ''Toronto Star
The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and pa ...
'' retrieved 17 April 2014 During his tenure with Rogers, he successfully negotiated a , a $5.232 billion contract with the National Hockey League
The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
(on 25 February 2014) giving Rogers the Canadian broadcast rights for all NHL games (including playoffs) until 2026.[NHL and Rogers Communications Reach Lucrative 12-Year, $5.232 Billion Media Rights Deal]
from ''Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' retrieved 17 April 2014
PGA European Tour
On 17 April 2015, he resigned as the president of Rogers Media to become the Commissioner and Chief Executive Officer of the PGA European Tour
The European Tour (currently known as the DP World Tour for sponsorship reasons), legally the PGA European Tour is the leading men's professional golf tour in Europe. The organisation also operates the European Senior Tour (for players aged fif ...
.[Rogers Media president Pelley resigns to take reins of European golf tour]
from ''The Globe and Mail
''The Globe and Mail'' is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it ...
'' retrieved 15 April 2015
See also
* Rogers Media
* Toronto Argonauts
The Toronto Argonauts (officially the Toronto Argonaut Football Club and colloquially known as the Argos) are a professional Canadian football team competing in the East Division of the Canadian Football League (CFL), based in Toronto, Ontario ...
* PGA European Tour
The European Tour (currently known as the DP World Tour for sponsorship reasons), legally the PGA European Tour is the leading men's professional golf tour in Europe. The organisation also operates the European Senior Tour (for players aged fif ...
References
External links
PGA European Tour
{{DEFAULTSORT:Pelley, Keith
1964 births
Living people
Businesspeople from Toronto
Sportspeople from Etobicoke
Toronto Argonauts team presidents
Toronto Metropolitan University alumni