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''The Try Guys'' is an American online entertainment group and media production company which produces content for their
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
channel. The group was founded by Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang. The Try Guys are known for testing a wide range of activities, such as testing their sperm count, raising toddlers, shaving their legs, and wearing women's underwear. The four men created The Try Guys while working for BuzzFeed, before forming their own company, 2nd Try LLC, in 2018. They have since expanded their company to include more than twenty employees, starred in a show on the
Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...
, and released a book titled ''The Hidden Power of F*cking Up''. Fulmer was removed from the company in September 2022 following an internal review of his conduct within the company. , the channel hosts eleven spinoff series.


History


BuzzFeed era (2014–2018)

The group was formed at the company BuzzFeed in 2014 by then-employees Ned Fulmer, Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld, with the creation of their first video "Guys Try Ladies' Underwear for the First Time". Elizabeth de Luna, for '' MTV News'', highlighted that "in 2014, BuzzFeed had not yet developed a show around a recurring cast. ..The Try Guys was the first series to consistently feature the same group of talent. It was also the first to turn BuzzFeed producers into on-camera personalities, a motif that now anchors BuzzFeed's original programming". Their show '' Squad Wars'' premiered on
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in early 2017. Their most-watched video, "The Try Guys Try Labor Pain Simulation," has garnered over 35 million views as of March 2021. The group has accumulated over 100 million views among their videos on BuzzFeed's YouTube channel. In 2017, the Try Guys were nominated for the
Streamy Awards The YouTube Streamy Awards, also known as the Streamy Awards or Streamys, are presented annually by Dick Clark Productions and Tubefilter to recognize excellence in online video, including directing, acting, producing, and writing. The forma ...
audience choice: Show of the Year award. In 2018, the Try Guys hosted the 8th annual
Streamy Awards The YouTube Streamy Awards, also known as the Streamy Awards or Streamys, are presented annually by Dick Clark Productions and Tubefilter to recognize excellence in online video, including directing, acting, producing, and writing. The forma ...
and won the audience choice: Show of the Year award, the same one for which they had been nominated in 2017.


Independent studio (2018–present)

On June 16, 2018, The Try Guys announced that they had left BuzzFeed and started their own independent production company, 2nd Try LLC. 2nd Try LLC gained all rights to The Try Guys brand; BuzzFeed remained as the branded content and advertising sales representative for several months. On December 2, 2019, the Try Guys explained that they decided to leave Buzzfeed as their contracts' expiring, with Kornfeld and Fulmer contributing to the idea of developing their own independent production company. On their own YouTube channel, the Try Guys have received over 1.6 billion views and over 7.5 million subscribers. '' Slate'' highlighted that nearly 80% of their subscribers are women and that their audience "skews young, particularly women in their late teens and early 20s". On January 30, 2019, the Try Guys announced that they'd co-written a book, ''The Hidden Power of F*cking Up''. It was released by
HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News ...
on June 18, 2019. The book follows each of the four Try Guys as they challenge themselves to improve their lives, discussing how their failures have impacted them and helped them grow. ''The Hidden Power of F*cking Up'' reached the number one position on the ''New York Times'' Best Seller list in the self help, advice, and miscellaneous category soon after its release. One review described it as "completely approachable in the way it's written… an honest, open discussion about failure." The group also went on tour, titled "Legends of the Internet", and launched ''The TryPod'' podcast in 2019. By 2021, the company had grown to almost 24 employees. The Try Guys host the
Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...
show ''No Recipe Road Trip with the Try Guys'', inspired by their YouTube series ''Without A Recipe''. The show, initially a one-off special, was due to premiere on
Discovery+ Discovery may refer to: * Discovery (observation), observing or finding something unknown * Discovery (fiction), a character's learning something unknown * Discovery (law), a process in courts of law relating to evidence Discovery, The Discover ...
and
Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...
in 2021, but was postponed when it was ordered for a six-episode season, which premiered on August 31, 2022. On September 27, 2022, the Try Guys announced that Fulmer would no longer be working with the group following an internal review regarding Fulmer having an extramarital affair with an employee. On October 3, 2022, the Try Guys announced that Fulmer would be removed from upcoming videos except in several sponsored videos, "ostensibly due to contractual obligations". Zoë Aiko Sonnenberg, writing for '' Slate'', analyzed that beyond the Try Guys' comedy "
shtick A shtick ( yi, שטיק) is a comic theme or gimmick. The word entered the English language from the Yiddish ''shtik'' (שטיק), in turn derived from German ''Stück'' and Polish ''sztuka'' (both ultimately from Proto-Germanic *''stukkiją'') ...
", their brand promises the "performance of authenticity" with personas as "
good guy "Good Guy" is a song by American rapper Eminem from his tenth studio album ''Kamikaze'', released on August 31, 2018 via Shady Records. Recording sessions took place at Effigy Studios in Detroit. Produced by Illadaproducer with additional produc ...
s". Sonnenberg wrote, "to this end, all four of the Try Guys are very publicly partnered, and those partners have become famous themselves. ..The Try Guys had to act quickly when Ned's character as a devoted husband and father fell apart and breached an essential contract with the audience."


Cast


Keith

Keith Douglas Habersberger (born June 18, 1987; ) was born to Donald and Patricia Habersberger in
Carthage, Tennessee Carthage is a town in and the county seat of Smith County, Tennessee, United States; it is part of the Nashville Metropolitan Statistical Area. The population was 2,306 at the 2010 census. It is located on the Cumberland River, which was importan ...
. He is the youngest of three brothers. He is a graduate of
Illinois State University Illinois State University (ISU) is a public university in Normal, Illinois. Founded in 1857 as Illinois State Normal University, it is the oldest public university in Illinois. The university emphasizes teaching and is recognized as one of th ...
with a Bachelor in acting and French horn. Habersberger is married to Rebecca "Becky" Habersberger (née Miller). Habersberger is reportedly , making him the tallest of the Try Guys. Habersberger is part of the comedy music group Lewberger with Hughie Stone Fish and Alex Lewis. The group has appeared on several television talent shows, including ''
Bring the Funny ''Bring the Funny'' is an American comedy competition series that aired on NBC from July 9 to September 17, 2019. Hosted by comedian Amanda Seales, the series features various comedy acts performing in front of an audience for a chance to win $2 ...
'' in 2018 and '' America's Got Talent'' in 2021. He is known for his love of fried chicken and has focused on food-related content over the years, the most prominent shows being ''Eat the Menu'', ''Chicken Watch'', ''Gourmet Garbage''. He is also one of the creators of the Try Guys' series ''Without A Recipe''. On November 30, 2019, Habersberger announced the release of his signature
hot sauce Hot sauce is a type of condiment, seasoning, or salsa made from chili peppers and other ingredients. Many commercial varieties of mass-produced hot sauce exist. History Humans have used chili peppers and other hot spices for thousands of ye ...
, Keith's Chicken Sauce, which sold out within two days and was well received by consumers. Keith now has a line of Burger and Taco sauces also available through Heatonist.


Zach

Zachary Andrew Kornfeld (born July 26, 1990). He was born to Jewish parents, Adam and Margo Kornfeld in
Scarsdale, New York Scarsdale is a town and village in Westchester County, New York, United States. The Town of Scarsdale is coextensive with the Village of Scarsdale, but the community has opted to operate solely with a village government, one of several village ...
. He became involved in filmmaking and editing after receiving a LEGO Steven Spielberg Movie Maker Kit as a child. He is Jewish but does not keep kosher and did not have a bar mitzvah, though he did choose the Hebrew name Rakdan (Hebrew: רַקְדָן), meaning ''dancer''. Kornfeld was diagnosed with
ankylosing spondylitis Ankylosing spondylitis (AS) is a type of arthritis characterized by long-term inflammation of the joints of the spine typically where the spine joins the pelvis. Occasionally areas affected may include other joints such as the shoulders or hi ...
in his late 20s. He graduated from Emerson College with a Bachelor of Fine Arts. As a child, he appeared on ''
Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock (streaming service), Peacock. ...
'' in an episode hosted by
Elijah Wood Elijah Jordan Wood (born January 28, 1981) is an American actor and producer. He is best known for his portrayal of Frodo Baggins in the ''Lord of the Rings'' film trilogy (2001–2003) and '' The Hobbit: An Unexpected Journey'' (2012). Woo ...
that aired on December 13, 2003. In December 2018, he announced he'd been in a relationship with Margaret Angela "Maggie" Bustamante, a pediatric nurse. In 2019, he decided to undergo
hair restoration The management of hair loss, includes prevention and treatment of alopecia, baldness, and hair thinning, and regrowth of hair. Prevention Scratching of itchy scalp may contribute to hair loss. Health Body weight Prevention of obesity helps. O ...
, a combination of surgery and
microblading Microblading is a tattooing technique and form of permanent makeup in which a small handheld tool made of several tiny needles is used to add semi-permanent pigment to the skin. Microblading differs from standard eyebrow tattooing, as each hairs ...
, to combat
pattern hair loss Pattern hair loss (also known as androgenetic alopecia (AGA)) is a hair loss condition that primarily affects the top and front of the scalp. In male-pattern hair loss (MPHL), the hair loss typically presents itself as either a receding front ...
. On May 13, 2020, Kornfeld announced his intention to start a six-part series on the Try Guys YouTube Channel challenge of starting his own business, Zadiko Tea Co., for less than $500. Kornfeld and Bustamante announced their engagement in August 2020.


Eugene

Eugene Lee Yang (born January 18, 1986;
Hangul The Korean alphabet, known as Hangul, . Hangul may also be written as following South Korea's standard Romanization. ( ) in South Korea and Chosŏn'gŭl in North Korea, is the modern official writing system for the Korean language. The le ...
: 양유진) was born to Korean immigrants, Jae Yang and Min-young Lee in
Pflugerville, Texas Pflugerville ( ) is a city in Travis County, Texas, United States, with a small portion in Williamson County. The population was 65,191 at the 2020 census. Pflugerville is a suburb of Austin and part of the Austin–Round Rock–San Ma ...
. Yang graduated from the
University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...
with a B.A. in Cinema Production. He regularly participates in
LGBT ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term ...
pride events and has worked with
The Trevor Project The Trevor Project is an American nonprofit organization founded in 1998. Focused on suicide prevention efforts among lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) youth, they offer a toll-free telephone number wher ...
. Yang
came out Coming out of the closet, often shortened to coming out, is a metaphor used to describe LGBT people's self-disclosure of their sexual orientation, romantic orientation, or gender identity. Framed and debated as a privacy issue, coming out of ...
on June 15, 2019, in a YouTube video, "I'm Gay". In 2019, he announced that he has been in a long-term relationship with Matthew McLean.


Ned

Edward Gallo "Ned" Fulmer (born June 11, 1987) was born in
Jacksonville, Florida Jacksonville is a city located on the Atlantic coast of northeast Florida, the most populous city proper in the state and is the List of United States cities by area, largest city by area in the contiguous United States as of 2020. It is the co ...
. He is a graduate of
Yale University Yale University is a Private university, private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the List of Colonial Colleges, third-oldest institution of higher education in the United Sta ...
, where he majored in chemistry. He had a career working in a chemistry lab before he had a career change and started working at Buzzfeed, where Fulmer developed the video fellowship program. He previously lived in Chicago, working at a renewable energy lab by day and performing improv and sketch for Second City and iO Chicago house teams by night, where he was named a "Critic's Pick" by Time Out Chicago. He is married to Ariel Fulmer (née VandeVoorde), an
interior design Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordi ...
er, and they have two children. ''
The Verge ''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website launched on November 1, 2011, and uses Vox Media ...
'' highlighted that much of Fulmer's "public persona revolves around being a husband" and that he "successfully built a fanbase and brand around this relationship specifically", calling him a " wife guy". On September 27, 2022, it was announced that Fulmer would no longer be working with the group following an internal review regarding an extramarital affair with an employee.


Episodes


Main series


Spin-offs

Over the series of ''The Try Guys'' episodes, particular episodes have branched off as part of series of a specific topic or mini-series.


Tour

On May 4, 2019, The Try Guys announced via
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
that they would be embarking on a 20 city, nationwide tour (called “Legends of the Internet”) as a part of their “Summer of Try”. Then on July 30, 2019, The Try Guys announced they would be bringing Legends of The Internet to Australia and, later
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...
. Finally, on September 3, 2019, the group announced the final leg of the Legends of the Internet tour, this time in the
Pacific Northwest The Pacific Northwest (sometimes Cascadia, or simply abbreviated as PNW) is a geographic region in western North America bounded by its coastal waters of the Pacific Ocean to the west and, loosely, by the Rocky Mountains to the east. Tho ...
(which was missed on the original run of the tour). In total, The Try Guys performed 26 shows of ''Legends of the Internet'' worldwide.


Legends of the Internet


Awards


References

{{DEFAULTSORT:Try Guys, The BuzzFeed Comedy-related YouTube channels YouTube original programming 2014 web series debuts Web series producers 21st-century American comedians American comedy web series American non-fiction web series Streamy Award-winning channels, series or shows Shorty Award winners American Internet groups