Keith Bradsher
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Keith Bradsher is a business and economics reporter and the Shanghai bureau chief of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
''. He was previously the chief
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
correspondent A correspondent or on-the-scene reporter is usually a journalist or commentator for a magazine, or an agent who contributes reports to a newspaper, or radio or television news, or another type of company, from a remote, often distant, locati ...
since 2002, reporting on
Greater China Greater China is an informal geographical area that shares commercial and cultural ties with the Han Chinese people. The notion of "Greater China" refers to the area that usually encompasses Mainland China, Hong Kong, Macau, and Taiwan in East ...
,
Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainlan ...
and
South Asia South Asia is the southern subregion of Asia, which is defined in both geographical Geography (from Greek: , ''geographia''. Combination of Greek words ‘Geo’ (The Earth) and ‘Graphien’ (to describe), literally "earth descr ...
on topics including
economic trend *all the economic indicators that are the subject of economic forecasting **see also: econometrics *general trends in the economy, see: economic history Economic history is the academic learning of economies or economic events of the past. R ...
s, manufacturing, energy, health issues and the environment. He has won several awards for his reporting and was part of a team of ''New York Times'' reporters who won the 2013
Pulitzer Prize for Explanatory Reporting The Pulitzer Prize for Explanatory Reporting has been presented since 1998, for a distinguished example of explanatory reporting that illuminates a significant and complex subject, demonstrating mastery of the subject, lucid writing and clear p ...
for a series of 10 articles about the business practices of
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...
and other technology companies.


Education

Bradsher has a public policy master's degree in economics from
Princeton University Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the ...
and received his bachelor's degree with highest honors in economics as a
Morehead Scholar The Morehead-Cain Scholarship (originally the Morehead Scholarship) was the first merit scholarship program established in the United States. It was founded at the University of North Carolina at Chapel Hill in 1951 and was named for its benefact ...
at the
University of North Carolina at Chapel Hill A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...
. He also attended
Hong Kong International School Hong Kong International School (HKIS) is an international private school with campuses in Tai Tam and Repulse Bay, Hong Kong. The school was founded in 1966. Today, HKIS spans from reception one to the twelfth grade. Its Lower and Upper Prim ...
for 4 years.


Career

Bradsher joined the ''Times'' in 1989. Before his Asian assignment, he was the newspaper's
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
bureau chief for nearly six years, a
Washington D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, Na ...
correspondent covering international trade and then the Federal Reserve for five years, and a reporter in New York covering the airline and telecommunications industries for two years. He is known for numerous articles, starting in 1997, about the consequences of crashes between sport utility vehicles (SUVs) and other vehicles - including extra damage, injuries, and deaths. He cited statistical evidence that high-riding SUVs may contribute greater force to smaller vehicles and their occupants when hit, with the extra damage being caused by the vehicles' height and design and not just their greater weight. The articles led to the development by automakers of a variety of measures, including hollow, impact-absorbing steel bars below and behind SUV bumpers that Ford Motor Company nicknamed "Bradsher Bars." A 2011 study by the insurance industry found that the redesigns had sharply reduced the death rate in cars hit by SUVs and pickup trucks. Bradsher is also known for writing extensively in 2009 and 2010 that China was passing the West in the production of
wind turbines A wind turbine is a device that converts the kinetic energy of wind into electrical energy. Hundreds of thousands of large turbines, in installations known as wind farms, now generate over 650 gigawatts of power, with 60 GW added each year. Wi ...
and solar panels, and for his coverage in November and December, 2013, of the aftermath of
Typhoon Haiyan Typhoon Haiyan, known in the Philippines as Super Typhoon Yolanda, was one of the most powerful tropical cyclones ever recorded. On making landfall, Haiyan devastated portions of Southeast Asia, particularly the Philippines. It is one of the ...
in the
Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...
.


Awards

Bradsher shared the
Pulitzer Prize for Explanatory Reporting The Pulitzer Prize for Explanatory Reporting has been presented since 1998, for a distinguished example of explanatory reporting that illuminates a significant and complex subject, demonstrating mastery of the subject, lucid writing and clear p ...
in 2013 with other ''New York Times'' reporters for their work the preceding year on Apple's business practices in a changing global economy. Bradsher won the
George Polk Award The George Polk Awards in Journalism are a series of American journalism awards presented annually by Long Island University in New York in the United States. A writer for Idea Lab, a group blog hosted on the website of PBS, described the awar ...
for national reporting on his coverage of
sport utility vehicles A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definitio ...
(SUVs) during 1997 and was a finalist for the Pulitzer Prize the same year. Later, he published a book on SUVs called ''High and Mighty'' which won the New York Public Library Helen Bernstein Award. He won the Society of Publishers in Asia (SOPA) award for coverage of
avian flu Avian influenza, known informally as avian flu or bird flu, is a variety of influenza caused by viruses adapted to birds.
in the area. He won the Asia Society’s
Osborn Elliott Osborn Elliott (October 25, 1924 – September 28, 2008) was the editor of ''Newsweek'' magazine for sixteen years between 1961 and 1976. Elliott is credited with transforming ''Newsweek'' from a staid publication into a modern rival of ''Time ...
Award and the
Overseas Press Club The Overseas Press Club of America (OPC) was founded in 1939 in New York City by a group of foreign correspondents. The wire service reporter Carol Weld was a founding member, as was the war correspondent Peggy Hull. The club seeks to maintain ...
's
Malcolm Forbes Malcolm Stevenson Forbes (August 19, 1919 – February 24, 1990) was an American entrepreneur most prominently known as the publisher of ''Forbes'' magazine, founded by his father B. C. Forbes. He was known as an avid promoter of capitalis ...
Award in 2010, for coverage of clean energy in China. The Asia Society summarized the work on China he was being honored for: "Through a dozen front-page articles, Bradsher revealed how China, as one of the world's largest polluters, has also begun to develop some of the world's most advanced solutions to global warming and has pursued them aggressively."


Bibliography

* '' High and Mighty: SUVs - The World's Most Dangerous vehicles and how they got that way'', PublicAffairs, 2002.


References


External links


Keith Bradsher ''New York Times'' profile and articles' listing.
{{DEFAULTSORT:Bradsher, Keith Living people Princeton University alumni University of North Carolina at Chapel Hill alumni The New York Times writers Year of birth missing (living people)