SweeTarts (; officially stylized as SweeTARTS) are

sweet Sweetness is a basic taste most commonly perceived when eating foods rich in sugars. Sweet tastes are generally regarded as pleasurable. In addition to sugars like sucrose, many other chemical compounds are sweet, including aldehydes, ketone ...

and

sour The gustatory system or sense of taste is the sensory system that is partially responsible for the perception of taste (flavor). Taste is the perception produced or stimulated when a substance in the mouth reacts chemically with taste receptor ...

candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid (Fun Dip) products in order to broaden the market for the tangy taste sensation. In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange. Taffy products are also produced with the SweeTarts brand. Sunline, Inc., became a division of the Sunmark of St Louis' group of companies, which was later acquired in 1986 by Rowntree Mackintosh of the United Kingdom, which was, in turn, taken over by

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...

. The Willy Wonka brand candies were developed by Sunmark in a joint venture with The Quaker Company. Sunmark eventually acquired the rights to Willy Wonka and established a division with that name which produced the Willy Wonka brands. The Wonka symbol was subsequently applied to most Sunmark brands. Nestlé has since sold its confectionery businesses to

Ferrero SpA Ferrero SpA (), more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba, Italy. manufacturer of branded chocolate and confectionery products, and the second biggest chocolate produc ...

Related products

SweeTarts also come in a variety of other products including gum, little Sweet Tarts (often packaged to be handed out as Halloween

trick-or-treat Trick-or-treating is a traditional Halloween custom for children and adults in some countries. During the evening of Halloween, on October 31, people in costumes travel from house to house, asking for treats with the phrase "trick or treat". The ...

candy), SweeTart "hearts" for Valentine's Day, "chicks, ducks and bunnies" shaped SweeTarts for Easter and SweeTarts

Jelly Bean Jelly beans are small bean shaped sugar candies with soft candy shells and thick gel interiors (see gelatin and jelly). The confection is primarily made of sugar and sold in a wide variety of colors and flavors. History It has been clai ...

s (marketed for

Easter Easter,Traditional names for the feast in English are "Easter Day", as in the '' Book of Common Prayer''; "Easter Sunday", used by James Ussher''The Whole Works of the Most Rev. James Ussher, Volume 4'') and Samuel Pepys''The Diary of Samuel ...

in some regions of the US), "skulls and bones" for Halloween, and Giant Chewy SweeTarts, which are a larger, chewier variant of SweeTarts that come four to a package. They are an ellipsoid shape, the size of a silver dollar and ¼ inch thick. The Giant Chewy SweeTarts have also retained the orange flavor discontinued in the standard SweeTarts products, as have the Mini Chewy SweeTarts variety. SweeTarts Soft & Chewy Ropes are available in Cherry Punch, Strawberry, and Sour Apple, as well as a "Twisted" flavor, and were originally named

Kazoozles SweeTarts (; officially stylized as SweeTARTS) are sweet and sour candy, candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix an ...

. Two now-discontinued flavors of Kazoozles that were produced under Nestlé were Pink Lemonade and Strawberry Watermelon. There is also an offshoot of SweeTart Ropes known as SweeTart Ropes Bites, which are bite-sized pieces of the Ropes coated with a sweetener and coming in many flavors not present in standard Ropes packages.

Flavors

* Red: Cherry * Purple: Grape * Blue: Blue Punch * Orange: Orange (retired as of 2013) * Green: Green Apple (lime before 2002) * Yellow: Lemon In 2002, Nestlé replaced the original lime with green apple. In 2009, Nestlé stopped making lemon (yellow), but put it back into the lineup of flavors in 2013. The current flavors in the SweeTarts roll are: blue punch (blue), cherry (red), grape (purple), lemon (yellow) and green apple (green). Retired flavors include lime (the former flavor for green) and orange.

References

External links

* * Products introduced in 1962 Candy Brand name confectionery The Willy Wonka Candy Company brands {{Willy Wonka Candy Company products

Related products

Flavors

See also

References

External links