Kay Koplovitz (nee Smith, born April 11, 1945) is an American businesswoman, best known as the founder of the cable television channel
USA Network
USA Network (simply USA) is an American basic cable television channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. It was originally launched in 1977 as Madison ...
, for which she served as chairwoman and
CEO from its founding in 1977 until 1998 when it was sold for $4.5 billion. She was the first woman in the US to head a television network. She is also the author of the books ''Bold Women, Big Ideas: Learning to Play the High-Risk Entrepreneurial Game'', and ''Been There, Run That''. She is credited with creating the joint
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
-
licensing
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
model, which became widespread among cable television networks.
Early life and education
Kay Koplovitz was born as Kay Smith in
Milwaukee, Wisconsin
Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...
, and graduated from the
University of Wisconsin–Madison
The University of Wisconsin–Madison (University of Wisconsin, Wisconsin, UW, UW–Madison, or simply Madison) is a public land-grant research university in Madison, Wisconsin. Founded when Wisconsin achieved statehood in 1848, UW–Madison ...
with a B.A. in communications and earned a master's degree in communications from
Michigan State University.
Career
USA Networks
In 1975 Koplovitz joined
Home Box Office
Home Box Office (HBO) is an American pay television, premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office busi ...
and led the promotion of cable and satellite broadcasting of the
Thrilla in Manila boxing match between
Muhammad Ali and
Joe Frazier.
She subsequently founded the USA Network in 1977 as an all-sports service, known as the Madison Square Garden Sports Network (not to be confused with the
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
-area
regional sports network
In the United States and Canada, a regional sports network (RSN) is a cable television channel (many of which are also distributed on direct broadcast satellite services) that presents sports programming to a local market or geographical region.
...
of the same name now simply known as MSG);
She led the launch of the USA Network mainly as an all-sports service in order to compete with Home Box Office.
The channel was renamed the USA Network in 1980. USA later become the number one ranking cable network in
primetime viewership for 13 consecutive years.
The USA Network was the first cable network to rely greatly on advertising revenue.
Despite creating and supervising the network, Koplovitz did not own it, but remained its President during ownership changes.
Under Koplovitz's leadership, the USA Network was the number one ranking cable network in primetime broadcasting.
Under her leadership, the
Sci Fi Channel
Syfy (formerly Sci-Fi Channel, later shortened to Sci Fi; stylized as SYFY) is an American basic cable channel owned by the NBCUniversal Television and Streaming division of Comcast's NBCUniversal through NBCUniversal Cable Entertainment. Lau ...
was launched in 1992 and
USA Network International was launched in 1994, operating in several countries.
Koplovitz is also credited with creating the business model for cable networks after introducing the concept of two
revenue stream
A revenue stream is a source (or category of sources) of revenue of a company, other organization, or regional or national economy.
In business, a revenue stream is generally made up of either recurring revenue, transaction-based revenue, project ...
s: licensing and advertising.
However, at USA Networks she was known for overspending on things such as television
reruns
A rerun or repeat is a rebroadcast of an episode of a radio or television program. There are two types of reruns – those that occur during a hiatus, and those that occur when a program is syndicated.
Variations
In the United Kingdom, the word ...
, eventually became a financial problem by the late 1990s, as interest in airing new content on a more regular basis grew.
Upon hiring former
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
executive Rod Perth as entertainment chief of USA Networks by 1997, Koplovitz decided to focus more on airing higher-budget
miniseries content, such as
''Moby Dick'', as well as other new shows.
She also made plans to cancel the USA Network's flagship
WWF programming, a move which was opposed by USA Network executive
Bonnie Hammer
Bonnie Hammer (born 1950) is an American network and studio executive. , her title is vice-chairman, NBCUniversal.
Early life
Born to a Jewish family .
She served as chairman and chief executive officer of USA Networks until 9 April 1998, months after the company was sold for $4.5 billion and became a publicly listed company.
Unlike previous USA Networks owners, new owner
Barry Diller
Barry Charles Diller (born February 2, 1942) is an American businessman. He is Chairman and Senior Executive of IAC and Expedia Group and founded the Fox Broadcasting Company and USA Broadcasting. Diller was inducted into the Television Hall o ...
, who previously had some ownership stock with the USA Network when he was head of
Paramount Pictures, took over Koplovitz's executive positions at USA Networks, which resulted in her resignation from the television networks she founded.
This also resulted in some of Koplovitz's future plans for the network, such as the planned removal of the
WWF from USA Network in May 1998, being averted,
with Diller also cutting $40 million from the network's budget.
Springboard Enterprises, Springboard Growth Capital, New York Fashion Tech Lab Koplovitz & Company
In 1998, President
Bill Clinton
William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
appointed Koplovitz to chair the bipartisan National Women's Business Council.
This helped create a platform for her to co-found Springboard Enterprises in 2000. Springboard is a non-profit organization fostering venture capital investments in women-led high growth companies and has created about $36 billion in revenue,
created over 10,000 jobs and has accelerated the growth of 850+ women led businesses since its inception.
Koplovitz also serves as head of the New York Fashion Tech Lab,
which she co-founded in 2014 in hopes of bringing promising technology companies in collaboration with the fashion and retail industry.
In 2016, she co-founded Springboard Growth Capital to bring growth stage investments to technology and life sciences companies emerging from Springboard Enterprises.
In 1998, Koplovitz & Company LLC was established to provide advisory services to entertainment companies, sports organizations, advertisers and distributors. It advises companies on growth strategies and the firm makes investments in early and mid-stage companies in media and technology.
Board memberships
In addition to her role as Chairman of both Springboard Enterprises and Springboard Growth Capital, Koplovitz also currently serves on the board at Athena Technology Acquisition Corp-SPAC, Accenture Ventures and at Veniam.
She previously served as chairman of the board of Kate Spade (formerly
Liz Claiborne
Anne Elisabeth Jane Claiborne (March 31, 1929 – June 26, 2007) was an American fashion designer and businesswoman. Her success was built upon stylish yet affordable apparel for career women featuring colorfully tailored separates that co ...
), from January 2007 until May 2013.
She also previously served as a board member of ION Media,
CA Technologies
CA Technologies, formerly known as CA, Inc. and Computer Associates International, Inc., is an American multinational corporation headquartered in New York City. It is primarily known for its business-to-business (B2B) software with a product po ...
, Time Inc.,
Instinet
Instinet is an institutional, agency-model broker that also serves as the independent equity trading arm of its parent, Nomura Group. It executes trades for asset management firms, hedge funds, insurance companies, mutual funds and pension fund ...
,
Oracle,
Nabisco
Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.
Nabisco's ...
and
General Re
General Reinsurance Corporation is an American multinational property/casualty and life/health reinsurance company offering a range of reinsurance products and services. The company is a primarily direct reinsurer and is represented in all major ...
,
[ Sun New Media and a trustee emeritus of The Paley Center for Media and The International Hall of Fame.
In April 2014, Koplovitz joined the 10-member board of ]Time Inc.
Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...
, the publishing arm of Time Warner Inc.
Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States.
It was originally established in 1972 by S ...
(now WarnerMedia, LLC). She remained on the board until Time Inc. was acquired by the Meredith Corporation (now Dotdash Meredith) in 2018.
Awards and honors
Koplovitz holds honorary doctorate
An honorary degree is an academic degree for which a university (or other degree-awarding institution) has waived all of the usual requirements. It is also known by the Latin phrases ''honoris causa'' ("for the sake of the honour") or ''ad hon ...
degrees from Emerson College, St. John's University, Michigan State University and Canisius College.
Other honors and awards she has received include:
* Women’s Entrepreneurship Day Pioneer Award for Finance (2016)
* The National Cable Television Association Vanguard Award for Young Leadership (1979)
* Koplovitz was selected for the inaugural 2021 Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
50 Over 50; made up of entrepreneurs, leaders, scientists and creators who are over the age of 50.
Personal life
Kay Koplovitz is married to private investor William C. Koplovitz, Jr.
References
External links
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{{DEFAULTSORT:Koplovitz, Kay
1945 births
Businesspeople from Milwaukee
Businesspeople from New York City
Living people
NBCUniversal people
Michigan State University alumni
University of Wisconsin–Madison alumni