Kaufmann is the name of a brush script typeface drawn in 1936 by Max R. Kaufmann for the American Type Founders (ATF). The stroke weight is monotone. Uppercase characters are freely drawn, while lowercase are more regular in height and width, recalling cursive handwriting. Lowercase characters are close fitting, effecting the look of a connecting script. The d is looped. The fluid forms of both the upper- and lowercases, combined with an even weight of stroke, have made Kaufmann popular in neon sign fabrication.

Usages

A slightly modified form of the typeface has been used since 2001 for the logo of the '' Pop Idol'' series and various international spinoffs. The most notable change is the long stylised flick added to the capital "A" in the '' American Idol'', ''

Australian Idol ''Australian Idol'' is an Australian singing competition, which began its first season in July 2003 and ended its initial run in November 2009. As part of the ''Idol'' franchise, Australian Idol originated from the reality program ''Pop Idol' ...

'' and '' Asian Idol'' logos. The "Z" featuring in the '' NZ Idol'' logo is also very different from a standard Kaufmann "Z". Kaufmann was also used to display the players' names on Topps baseball cards from 1970 and 1994, and is featured on the marquee of the Ed Sullivan Theater in New York City, in the ''

Late Show with David Letterman The ''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the The Late Show (franchise), ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by ...

'' logo.

A version of the typeface's lowercase r is used in the undergraduate electrodynamics book by

David J. Griffiths David Jeffrey Griffiths (born December 5, 1942) is an American physicist and educator. He worked at Reed College from 1978 through 2009, becoming the Howard Vollum Professor of Science before his retirement. Biography Griffiths is a graduate o ...

. It is used to denote the distance from the source point to the field point - commonly represented as

, \mathbf - \mathbf',

in other texts.

References

*Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. ''The Encyclopedia of Type Faces''. Blandford Press Ltd.: 1953, 1983. .

External links

Elsner + Flake website
American Type Founders typefaces Casual script typefaces Typefaces designed by Max R. Kaufmann {{Typography-stub