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Bill Kunkel (July 21, 1950 – September 4, 2011) was a graphic novelist as well as pioneering professional wrestling and video game journalist and
critic A critic is a person who communicates an assessment and an opinion of various forms of creative works such as art, literature, music, cinema, theater, fashion, architecture, and food. Critics may also take as their subject social or governmen ...
from the 1970s until his death in the early 2010s. During his time working with the video game industry, Kunkel authored numerous strategy guides, co-designed several video games, served as an expert witness in three court cases, and taught courses in Game Design for the University of Nevada, Las Vegas (UNLV). Kunkel served as the executive editor of '' Electronic Games Magazine'' and the editor-in-chief of ''
Tips & Tricks ''Tips & Tricks'' was a monthly video game magazine devoted to the subjects of video game cheat codes, strategy guides and lifestyle content. Unlike most video game magazines, it did not include critical reviews of video games and was not a prim ...
'' magazine, writing columns and comics for several magazines and game sites. He often wrote under nicknames, the most common of which were "The Game Doctor" (for video game topics), and "Potshot" (for professional wrestling topics).


Graphic novels and zines

Coming from a professional music background in the 1960s, Kunkel met and became friends with fan newsletter/
fanzine A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''-zine'') is a non-professional and non-official publication produced by fan (person), enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) ...
writers Arnie Katz and
Joyce Worley ''Video'' is a discontinued American consumer electronics magazine that was published from 1977 to 1999 by Reese Communications with a focus on video and audio devices. The magazine showcases new audiovisual products, analyzes current practices an ...
in 1971 in New York City. Katz and Worley hosted monthly science fiction fanzine parties at their apartment and these were attended by several notable figures in the fanzine and comic scenes. At one of these parties, Kunkel met Denny O'Neil and their friendship led to Kunkel writing comics for DC, Marvel, and Harvey.Williams, Carl.
The Game Doctor Is In...
. RetroMags.com. 31 May 2009.
Kunkel wrote several comic book stories which were published by DC Comics in 1977–1978 including '' Action Comics'', " Madame Xanadu" in ''Doorway to Nightmare'', and " Vigilante" in '' World's Finest Comics''. At Marvel Comics, he wrote two issues of '' Marvel Team-Up'' in 1978–1979. By the late 1970s, Kunkel's freelancing efforts for Harvey had led to his becoming the primary scripter for the '' Richie Rich'' comics.


Professional wrestling journalism

Alongside his work with comics, Kunkel also worked during the 1970s in the niche field of professional wrestling journalism and became known as a ground-breaking wrestling journalist. Working in collaboration with Arnie Katz, Joyce Worley, and his wife Charlene, Kunkel edited, published, and served as photographer for ''Main Event'' magazineKunkel, Bill; Meikle, Betty A.; ''WWF: Warzone 64''. Acclaim Books, 1998. .Kohler, Chris.
Bill Kunkel, Original Gaming Journalist, Dies at 61
. '' Wired''. 6 September 2011
and hosted weekly broadcasts of ''The Main Event Radio Show'' from New York.Thomas, Donald A. Jr. "World Of Atari Convention Las Vegas 1998 - Program". 21 August 1998. (Available via Archive.orgbr>here
.
''Main Event'' was mimeographed in the apartment of Katz and Worley, and sold through WWWF concession stands at prominent East Coast venues including
Madison Square Garden Madison Square Garden, colloquially known as The Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh and Eighth avenues from 31st to 33rd Street, above Pennsylva ...
and The Philly Spectrum.Fulton, Steve.
Electronic Games: The Arnie Katz Interview
. '' Gamasutra''. 28 December 2009.
Kunkel soon became a "must-read" columnist and played a key part during the early days of ''Pro Wrestling Torch'' in turning the small newsletter into a wrestling newsletter powerhouse. Adopting the moniker, "Potshot", Kunkel later moved to ''Wrestling Perspective'' as a featured columnist and cartoonist. Along with the Phantom of the Ring, Kunkel's work for ''Wrestling Perspective'' attracted respect and prestige to the publication. During the late 1980s, Kunkel co-designed the first professional WWF-based wrestling video game, ''
MicroLeague Wrestling ''MicroLeague Wrestling'' is a professional wrestling simulation video game, the first based on the World Wrestling Federation (WWF), released in 1987 for Commodore 64 and Atari ST and in 1989 for Amiga and DOS. It was developed by MicroLeague and ...
'' (C64, Subway Software), and in 1989 he co-hosted a local Las Vegas professional wrestling radio show with Ric "Hotline" Carter.


Video game journalism

Discovering common interests in the then-nascent video game industry, Kunkel, Katz and Worley approached '' Video'' editor, Bruce Apar in 1978 about writing a video game column for his magazine. Apar agreed and "
Arcade Alley ''Video'' is a discontinued American consumer electronics magazine that was published from 1977 to 1999 by Reese Communications with a focus on video and audio devices. The magazine showcases new audiovisual products, analyzes current practices an ...
" was launched that Spring,Federico, Chris.
A Lifetime to Master - An Interview with Bill Kunkel
. ''Orphaned Computer & Game Systems''. 14 June 2002.
with Katz writing under the pseudonym "Frank T. Laney II". Although ''Video'' publisher, Jay Rosenfield (of Reese Publishing Co.) had initial concerns over whether there was sufficient reader interest to justify Arcade Alley, the column proved to be of significant interest to readers. Working in direct consultation with game designers, Kunkel, Katz (who began writing under his real name starting in April 1982), and Worley popularized the new "sport" of "electronic gamesmanship",Apar, Bruce. "Switch On! - A Message to Readers of E.G." '' Electronic Games''. Vol.1, No.1. Winter 1981. and by 1981 they had secured the blessing of Rosenfield to launch a new magazine under Reese Publishing that would be entirely dedicated to video games. The first issue of '' Electronic Games'', and first dedicated video game magazine published in the United States, was released in October 1981. Bill Kunkel was the executive editor of '' Electronic Games Magazine'' in the early 1980s. Kunkel was also editor-in-chief of ''
Tips & Tricks ''Tips & Tricks'' was a monthly video game magazine devoted to the subjects of video game cheat codes, strategy guides and lifestyle content. Unlike most video game magazines, it did not include critical reviews of video games and was not a prim ...
'' magazine from January 2007 until August 2007 when it ceased publication. Following staff cuts at Reese Publications in 1984–1985, Kunkel left Reese to join his two lifelong friends, Arnie Katz and Joyce Worley (who had both been laid off) and formed Katz Kunkel Worley, Inc. (KKW) to focus on journalistic content, and Subway Software to focus on game design. Kunkel's nickname, "The Game Doctor", was based on a column he wrote for several magazines (including both versions of '' Electronic Games'', '' VG&CE'', '' EGM'', and '' CGW'') and game sites (including
HappyPuppy.com Jennifer Diane Reitz (born December 30, 1959) is an American writer, webcomic author, and game designer. She is known for the website Happy Puppy, which she opened with her partners, Stephen P. Lepisto and Sandra Woodruff, and with whom she created ...
, PostalNation.net and J2Games.com). Kunkel remained active in the industry until his death, having served as editor-in-chief of ''Tips & Tricks'' during its final year of publication (2007). He continued to be active as a member of Running With Scissors and
EIC EIC may refer to: Companies and organizations *East India Company, a major British company that once controlled major parts of the Indian subcontinent *East India Club * East India Comedy, an Indian comedy group * Edison Illuminating Company * ...
of Postal Nation (PostalNation.net) and wrote regularly for J2Games.com. He received a Lifetime Achievement Award from the
Classic Gaming Expo Classic Gaming Expo was a gaming convention dedicated to the people, systems and games of the past, with an emphasis on old video games. The Expo was founded in 1999 by John Hardie, Sean Kelly and Keita Iida, In 2000, Joe Santulli replaced Iida as ...
in 1999 along with the other co-founders of the original ''Electronic Games'' magazine, Arnie Katz and
Joyce Worley-Katz ''Video'' is a discontinued American consumer electronics magazine that was published from 1977 to 1999 by Reese Communications with a focus on video and audio devices. The magazine showcases new audiovisual products, analyzes current practices an ...
. The trio revived the ''Electronic Games'' title for several years in the early 1990s for Sendai/Decker. Dubbed "The Grandfather of video game journalism", Kunkel wrote numerous retrospective "memoir pieces" for DigitPress as an irregular series entitled "The Kunkel Report" (a reference to one of Kunkel's columns by the same name in ''Electronic Games''), and for GoodDealGames.com. In articles like these Kunkel detailed his role in the video game industry from its earliest years, discussed his decision to testify on behalf of smaller video game companies in lawsuits against larger corporations, and described the difficult task of maintaining journalistic integrity and critical neutrality in the face of lucrative investment opportunities such as the offer by
Steve Case Stephen McConnell Case (born August 21, 1958) is an American businessman, investor, and philanthropist best known as the former chief executive officer and chairman of America Online (AOL). Case joined AOL's predecessor company, Quantum Computer ...
to invest in
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017â ...
precursor Quantum Link that Kunkel (who was reviewing software for the
Commodore 64 The Commodore 64, also known as the C64, is an 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in the Guinness ...
) was forced to turn down in order to maintain credibility as a journalist.Fulton, Steve.
The Game Doctor Confesses to GamerDad
. GamerDad.com. 1 January 2006. (reprinte
at 8BitRocket.com
an
at Gamasutra
.
Williams, Carl.

. RetroMags.com. 31 May 2009.
These retrospective articles were subsequently collected and published in 2005 as a memoir under the title ''Confessions of The Game Doctor''. The
Society of Professional Journalists The Society of Professional Journalists (SPJ), formerly known as Sigma Delta Chi, is the oldest organization representing journalists in the United States. It was established on April 17, 1909, at DePauw University,2009 SPJ Annual Report, letter ...
honored Kunkel's role in the industry by naming their video game journalism awards the Kunkel Awards.SPJ.org
/ref>


Video game design

In the mid-80s, subsequent to their departure from Reese Publications, Kunkel formed Subway Software with Arnie Katz and Joyce Worley and provided design for over 15 video games.Slotnik, Daniel E.

. '' The New York Times''. 9 September 2011.
*'' Borrowed Time'' (1985) *''
MicroLeague Wrestling ''MicroLeague Wrestling'' is a professional wrestling simulation video game, the first based on the World Wrestling Federation (WWF), released in 1987 for Commodore 64 and Atari ST and in 1989 for Amiga and DOS. It was developed by MicroLeague and ...
'' (1987) *'' The Three Stooges'' (1987) - Kunkel credited separately for Game Manual and Documentation *'' Ringling Bros. Circus Games'' (1988) *'' Star Trek: First Contact'' (1988) *''
1st Person Pinball First or 1st is the ordinal form of the number one (#1). First or 1st may also refer to: * World record, specifically the first instance of a particular achievement Arts and media Music * 1$T, American rapper, singer-songwriter, DJ, and rec ...
'' (1989) *'' Buffalo Bill's Wild West Show'' (1989) *''
Mayday Squad Mayday is an emergency procedure word used internationally as a distress signal in voice-procedure radio communications. It is used to signal a life-threatening emergency primarily by aviators and mariners, but in some countries local organiza ...
'' (1989) *'' MicroLeague Baseball II'' (1989) *''
Roller Coaster Rumbler ''Roller Coaster Rumbler'' is a rail shooter video game. It was designed by Subway Software (Arnie Katz, Bill Kunkel (journalist), Bill Kunkel and Joyce Worley) for British publisher Tynesoft, which published it in 1989. Versions appeared on MS-D ...
'' (1989) *'' Superman: The Man of Steel'' (1989) *'' Beverly Hills Cop'' (1990) *''
Omnicron Conspiracy ''Omnicron Conspiracy'' is a 1989 video game published by Epyx in the United States and by Image Works in the UK and German markets. Gameplay ''Omnicron Conspiracy'' is a game in which a graphic adventure stars Ace Powers, Intergalactic Star Po ...
'' (1990) *''Orb-3D'' (1990) *''
Bart's Nightmare ''The Simpsons: Bart's Nightmare'' is a 1992 video game developed by United States, American company Sculptured Software based on the television show ''The Simpsons''. The game, split into two parts, follows Bart on the street, trying to find his ...
'' (1992) *'' Batman Returns'' (1992) - Kunkel credited separately for Game Design *''
Blood Bowl ''Blood Bowl'' is a Board game, miniatures board game created by Jervis Johnson for the United Kingdom, British games company Games Workshop as a parody of American football. The game was first released in 1986 and has been re-released in ne ...
'' (1995) - Kunkel given Special Thanks *'' Earth & Beyond'' (2002) - Kunkel credited separately as a Writer


Expert witness

Kunkel's credentials as an expert in the field of video games was recognized in three US court cases from the early 1980s to the mid-1990s, where Kunkel served as an expert witness in three seminal video game copyright cases:Thomasson, Michael.
Interview: Bill Kunkel
. GoodDealGames.com. Accessed 24 April 2015.
*''
Atari, Inc. v. North American Philips Consumer Electronics Corp. ''Atari, Inc. v. North American Philips Consumer Electronics Corp.'', 672 F.2d 607 (7th Cir. 1982), is one of the first legal cases applying copyright law to video games, barring sales of the game ''K.C. Munchkin!'' for its similarities to ''Pac ...
'' - Kunkel testified that Philips ''
K.C. Munchkin ''K.C. Munchkin!'', released in Europe as ''Munchkin'', is a maze game for the Magnavox Odyssey 2. Its North American title is an inside reference to then president of Philips Consumer Electronics, Kenneth C. Menkin. Designed and programmed by E ...
'' was a significantly different game from
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc. (1972–1992), Atari, Inc., ...
's ''
Pac-Man originally called ''Puck Man'' in Japan, is a 1980 maze action video game developed and released by Namco for arcades. In North America, the game was released by Midway Manufacturing as part of its licensing agreement with Namco America. Th ...
''—evidence suggesting that a copyright violation by Philips had not occurred. *'' Lewis Galoob Toys, Inc. v. Nintendo of America, Inc.'' - Kunkel provided dollar estimates for the amount of damage
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
had done to Galoob in enjoining the release of the Game Genie cheat cartridge until after the 1990 Christmas shopping season. *'' Capcom U.S.A., Inc. v. Data East Corp.'' - Kunkel testified that Data East's '' Fighter's History'' was significantly different from
Capcom is a Japanese video game developer and video game publisher, publisher. It has created a number of List of best-selling video game franchises, multi-million-selling game franchises, with its most commercially successful being ''Resident Evil' ...
's ''
Street Fighter II is a fighting game developed by Capcom and originally released for arcades in 1991. It is the second installment in the ''Street Fighter'' series and the sequel to 1987's ''Street Fighter''. It is Capcom's fourteenth game to use the CP Syst ...
''—evidence suggesting that a copyright violation by Data East had not occurred.


References


External links


Bill Kunkel Bio
at
Classic Gaming Expo Classic Gaming Expo was a gaming convention dedicated to the people, systems and games of the past, with an emphasis on old video games. The Expo was founded in 1999 by John Hardie, Sean Kelly and Keita Iida, In 2000, Joe Santulli replaced Iida as ...
(archived via Wayback Machine)
Bill Kunkel Bio
at WrestlingPerspective.com ;Archived writings
Katz-Kunkel-Worley Journalistic Archive Gallery
at Videogame History Museum
The Game Doctor
forum at J2Games.com (archived via Wayback Machine)
The Kunkel Report
at DigitPress.com ;Interviews * Thomasson, Michael (Oct. 2000).

. GoodDealGames.com. * Stilphen, Scott (2000).

. DigitPress.com. * * Federico, Chris (14 June 2002).

. ''Orphaned Computer & Game Systems''. * Fulton, Steve (1 January 2006).
The Game Doctor Confesses to GamerDad
. GamerDad.com. (reprinte
at 8BitRocket.com
an
at Gamasutra
. * Williams, Carl. (31 May 2009)
The Game Doctor Is In... (going Live At 7 Pm Central Time)
. RetroMags.com. ;Keynote addresses
2002 Classic Gaming Expo keynote
(audio, with some pictures)

(audio only)
2007 Classic Gaming Expo keynote
(video)
2008 DigitPress keynote
(video) {{DEFAULTSORT:Kunkel, Bill 1950 births 2011 deaths American comics writers American critics American magazine editors Video game critics Video game writers