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''Katha Screenplay Darsakatvam Appalaraju'' () is a 2011 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
-language
comedy film A comedy film is a category of film which emphasizes humor. These films are designed to make the audience laugh through amusement. Films in this style traditionally have a happy ending (black comedy being an exception). Comedy is one of the ol ...
written and directed by
Ram Gopal Varma Penmetsa Ram Gopal Varma (born 7 April 1962), often referred to by his initials RGV, is an Indian film director, screenwriter and producer, known for his works in Telugu cinema in addition to Hindi, Kannada language films, and television.** * ...
. It stars Sunil and Swati Reddy in the lead roles, alongside
Brahmanandam Kanneganti Brahmanandam (born 1 February 1956), known mononymously as Brahmanandam, is an Indian actor, comedian, impersonator, and voice actor known for his works predominantly in Telugu cinema. He is particularly known for his comic perfor ...
and
Kota Srinivasa Rao Kota Srinivasa Rao (born 10 July 1942) is an Indian character actor known for his work primarily in Telugu cinema and Telugu theatre. He has also starred in a few films in Tamil, Hindi, Kannada and Malayalam. As a former politician, Rao has ...
. Sudhakar Reddy has handled the camera and Koti has composed the music.


Plot

Appalaraju, a film lover, watches films regularly at Rambha Theatre in Amalapuram wondering why the directors are bringing out such films. His life's ambition is to direct a film better than all the established directors. He leaves for Hyderabad and stays in his friend's house, with his script titled ''Nayaki''. His friend takes him to an audio release function, where he meets a producer called Rakhee. He and his creative head Pushpanand reads the script and suggest some changes. But Appalaraju does not agree to change even a single word in it. Then Rakhee suggests Appalaraju to convince the top heroine of the film industry Kanishka as her nod would help them fetch financiers. Somehow, Appalaraju meets the heroine and narrates the story and she agrees to do the film. Then Rakhee, Pushpanand and Appalaraju meet Data Base to Finance their film. He wants one of the top heroes, Babu Garu to be roped in for the lead role so that the combination would help achieve a hit. Appalaraju pleads with Kanishka and she convinces Babu Garu and Data Base agrees to invest on the film. However, due to some differences with Kanishka, Babu Garu quits the project and Data Base refuses to finance the film. Now, Rakhee and Appalaraju meet Srisailam Anna, who is basically a rowdy sheeter to finance the film. He agrees to finance the film with the condition, that only lyrics penned by him should be used in it. Luck again favors Appalaraju as Kanishka convinces another top hero KT to pair up with her. Rahman Sharma scores tunes for the lyrics penned by Srisailam Anna and in order to attract the mass audiences, the hero KT insists on keeping an item number in the film. With no option left, Appalaraju agrees to it. The shooting of the film completes and before the release of the film, the producer invites the media to write reviews in their favor. However, Babu Garu turns the tables and makes the entire media against the film. Now, the producers start searching for a distributor and meet Ontikannu Gavarraju, but he wants the promos in a different manner, with much exposure of heroine and the hero in an attractive manner. But Appalaraju refuses to change the promos. Gavarraju refuses to distribute the film first but changes his mind after meeting Babu Garu and agrees to take distribution rights across the state. In the last minutes, Gavarraju cheats the producer and refuses to release the film. Again, Rakhee and Appalaraju meet Data Base to distribute the film and he accepts their proposal. KT insists that the film should be released on the same day when Babu Garu"s film 'Pranam Teesta" is releasing during Sankranti season. With all the options closed, Babu Garu wants to stop the release of the film at any cost. Y Venkat, a director, gives an idea to burn the negatives of the film. Mistakenly, they burn another film's negative and ''Nayaki'' has a smooth release and becomes a big hit to the surprise of Appalaraju. ''Nayaki'' bags awards for all the departments, too. The biggest surprise is that Appalaraju wants to bring out a tragic and heart-touching film, but he bags the award for a comedy entertainer. Though initially saddened, that his original script was butchered, he starts dancing in joy along with the rest of the crew. The movie ends with Appalaraju and Krishna dancing to the remix version of the item song used in the film.


Cast


Production

The film was launched at Annapoorna Studios, Hyderabad by
Ram Gopal Varma Penmetsa Ram Gopal Varma (born 7 April 1962), often referred to by his initials RGV, is an Indian film director, screenwriter and producer, known for his works in Telugu cinema in addition to Hindi, Kannada language films, and television.** * ...
who makes a comeback to Tollywood after 12 years.
Nagarjuna Nāgārjuna . 150 – c. 250 CE (disputed)was an Indian Mahāyāna Buddhist thinker, scholar-saint and philosopher. He is widely considered one of the most important Buddhist philosophers.Garfield, Jay L. (1995), ''The Fundamental Wisdom of ...
, Sridevi and
K. Raghavendra Rao Kovelamudi Raghavendra Rao (born 23 May 1942) is an Indian film director, screenwriter, and producer known for his works predominantly in Telugu cinema besides having directed a few Hindi films. He has garnered four state Nandi Awards and fiv ...
were the guests at the launch.


Reception

''
Rediff.com Rediff.com (stylized as ''rediff.com'') is an Indian news, information, entertainment and shopping web portal. It was founded in 1996. It is headquartered in Mumbai, with offices in Bangalore, New Delhi and New York City. , it had more than 300 e ...
'''s Radhika Rajamani rated the film 2 stars of 5 and wrote: "Though the film is an attempt to show the happenings in the industry, it was not done well. People not familiar with the industry may not 'get' what the director is trying to say." Hemanth of ''123 Telugu'' rated 2.75/5 and stated: "KSD Appalaraju is a fine example of how curiosity can kill the cat. It does make an interesting watch if you know about the characters and exactly whom to relate to. However ironic it may sound, the film is seriously tragic at its core."


Soundtrack

The music of the film is composed by Koti.
Ram Gopal Varma Penmetsa Ram Gopal Varma (born 7 April 1962), often referred to by his initials RGV, is an Indian film director, screenwriter and producer, known for his works in Telugu cinema in addition to Hindi, Kannada language films, and television.** * ...
has written lyrics for a song.


References


External links

* * {{Ram Gopal Varma 2011 films 2010s Telugu-language films Films directed by Ram Gopal Varma Indian comedy films Films scored by Koti 2011 comedy films