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Karobes Limited was a leading British supplier of car accessories in the 1950s–1970s. The company was based in
Leamington Spa Royal Leamington Spa, commonly known as Leamington Spa or simply Leamington (), is a spa town and civil parish in Warwickshire, England. Originally a small village called Leamington Priors, it grew into a spa town in the 18th century following ...
in central England. In the 1950s it was the major seller of seat covers in the UK and had the reputation of selling luxury goods: :"Those seat-covers for instance, bright tartans, contrasting Bedford cords, or leopardskin, they all play a part in bringing gaiety to modern motoring." Karobes was listed as UK trademark 670281 (14 June 1948, till 1997). Several items Karobes developed and successfully marketed like carpets, reclining seats or head and back rests were later adopted by car manufacturers and not sold separately. The company's catalogues in the early 1970s offered a wide range of products, from heel pads (for high-heels) to spotlight hoods, steering wheel gloves, vinyl roof kits and wiper attachments. One of the company's inventors, Leslie Morrison Keegan, filed several patents for head rests and seat covers in the late 1950s, for example :"A car cushion consists of three rectangular pads 5 each closely embraced by a common cover 6 double stitched at 6a to form alternate hinges between the pads so that they can abut end to end or be folded face to face." Other inventors working at Karobes and filing patents were Barry Arnott, Leslie Morrison Keegan, Thomas Vincent Keegan and Gustav Donald Possart. In the mid-1960s a seat cover made of "wool tartan backed with ocelot velvet" retailed at £7 17s. 6d. In 1969 the U.S. legislation made
head restraint Head restraints (also called headrests) are an automotive safety feature, attached or integrated into the top of each car seat, seat to limit the rearward movement of the adult occupant's head, relative to the torso, in a Traffic collision, col ...
s compulsory in new cars, and the European automotive industry had to follow. In 1973 the British Automobile Association together with the
British Standards Institution The British Standards Institution (BSI) is the national standards body of the United Kingdom. BSI produces technical standards on a wide range of products and services and also supplies certification and standards-related services to business ...
conducted tests of head rests, and Karobes' "X10" head restraint was one of the only three models which passed the test (less than 45° head rotation, 32 km/h). Karobes was one of several car industry suppliers in Leamington Spa. Others of relevance were Lockheed (producing hydraulic brakes) and
Automotive Products Automotive Products, commonly abbreviated to AP, was an automotive industry components company set up in 1920 by Edward Boughton, Willie Emmott and Denis Brock, to import and sell American-made components to service the fleet of ex-military truc ...
(automatic transmissions). In 1968, Karobes was acquired by ''Harmo Industries'', in May 1988 by ''Beaverco'', and in 1990 by ''
Betterware Betterware is a United Kingdom multi-level marketing company that sells household products. The company was founded in 1928 and passed through several owners. The current owners of the Betterware trademarks are Betterware Global Ltd who purchas ...
''.Financial Times London, 2 August 1990, pg. 21. "Betterware UK Limited" is a home-shopping company based in Birmingham, established in 1928 in London.


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External links


Trademark listing

Catalogue of 1970
Companies based in Leamington Spa Manufacturing companies of England Auto parts suppliers of the United Kingdom