Karmaloop is a

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...

e-commerce company. It was founded in 2000 by

Greg Selkoe use both this parameter and , birth_date to display the person's date of birth, date of death, and age at death) --> , death_place = , death_cause = , body_discovered = , resting_place = , resting_place_coordinates = , ...

and purchased by Shiekh Shoes in 2016.

History

Karmaloop was founded in 2000 by Greg Selkoe in his parents' basement in Jamaica Plain, a neighborhood of Boston, Massachusetts. Selkoe's interests in break dancing, graffiti art, and fashion influenced his decision to focus his business on urban style and streetwear. His initial concept for Karmaloop was to provide universal reach for hard-to-find boutique streetwear brands. The Karmaloop brick and mortar store on Boston's Newbury Street launched in 2005. The store carried products available on the website as well as limited edition items, and was often used as a testing ground for new products. In a 2010 interview, Selkoe revealed that the store "never made a penny," and in 2011 it closed. In the meantime Karmaloop's online presence grew to a number of websites including online retailer Karmaloop, women's fashion site MissKL, flash-sale site PLNDR, online skateboard shop Brick Harbor, independent marketplace Kazbah, subscription service Monark Box which mailed exclusive gear to members in exchange for a monthly fee and internet television station KarmaloopTV launched in collaboration with music producer

Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he ...

and former AMC president Katie McEnroe. In 2011, the company grew by 81%, generating $130 million in revenue.Hypebeast.
Hypebeeast Tade: Greg Selkoe - CEO/Founder of Karmaloop.com and Karmaloop TV
February 1st, 2012. It continued to expand in 2012 and 2013, before starting to encounter financial troubles in 2014 due to debt obligations and the underperformance of some of the new arms of the business. In particular the sites Monark Box, Miss KL and Boylston Trading did not live up to expectations. In 2015, Karmaloop filed for Chapter 11 bankruptcy protection. Annual revenue had fallen to $80 million and the company was over $100 million in debt, $19 million of which it owed to vendors. Comvest Capital and CapX Partners purchased the company in May 2015 and announced plans to restructure its management, with Seth Haber named CEO, moving Selkoe to an advisory role. In March 2016, Shiekh Shoes, a west coast footwear and apparel retailer, acquired Karmaloop for an undisclosed amount.

Marketing profile

Karmaloop employs the term "Verge Culture" to define its target lifestyle and

demographic Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as edu ...

market: creative, early adopting digital natives who follow trends in music, fashion, art, technology, and action sports.Inc.com
The ADHD CEO: Greg Selkoe, Karmaloop
'; Liz Welch, May 2012. It utilizes new media marketing techniques with a large mailing list and occasional interactive social media

Livestream Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but no ...

events, featuring musical performances and celebrity guests.Tolisa Abrams, You Heard That New.
Tune In to Karmaloop's Freak-a-Thon Live Stream Tonight at 8pm
May 9th, 2013. to drive online sales and build brand loyalty.

References

{{Reflist, 25em Clothing retailers of the United States Online retailers of the United States Street fashion Companies based in Boston American companies established in 2000 Clothing companies established in 2000 Retail companies established in 2000 Internet properties established in 2000 2016 mergers and acquisitions 2000 establishments in Massachusetts Companies that filed for Chapter 11 bankruptcy in 2015 Pharrell Williams Clothing brands of the United States