Kara Goldin
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Kara Ellen Goldin (nee Keenan; born 1967/68) is an American businesswoman. She is the founder and former CEO of Hint Water, a flavored water brand founded in 2005.


Early life

She was born Kara Ellen Keenan, a daughter of William and Kay Keenan of
Tempe, Arizona , settlement_type = City , named_for = Vale of Tempe , image_skyline = Tempeskyline3.jpg , imagesize = 260px , image_caption = Tempe skyline as se ...
. Her father worked for
Con-Agra Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...
, and then for Armour & Company in Phoenix, where he retired as the general manager for distribution, and her mother worked at a local department store. She is the youngest of five children. Goldin grew up in
Scottsdale, Arizona , settlement_type = City , named_for = Winfield Scott , image_skyline = , image_seal = Seal of Scottsdale (Arizona).svg , image_blank_emblem = City of Scottsdale Script Logo.svg , nick ...
, after moving there from
Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
when she was three years of age. Goldin majored in communications and minored in finance at
Arizona State University Arizona State University (Arizona State or ASU) is a public research university in the Phoenix metropolitan area. Founded in 1885 by the 13th Arizona Territorial Legislature, ASU is one of the largest public universities by enrollment in the ...
, graduating in 1989.


Career

After graduating in 1989 from ASU, she moved to New York City, after accepting her first job out of college at
Time Inc Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Ill ...
. Goldin worked in circulation at Time Inc. for three years. She started out as an executive assistant and worked her way up to managing the airline circulation for the Time Inc. publications. She then moved on to work in advertising sales at
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the M ...
. Following her move to San Francisco, Goldin began working for a start-up called 2Market, a spin-out of
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
pursuing a computer-based shopping idea that
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
developed. She was given the position of National Sales Manager for two years until the company was bought out by
AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017â ...
. Goldin then began working in e-commerce for AOL as the Vice President of Shopping and E-commerce Partnerships while her husband worked for
Netscape Netscape Communications Corporation (originally Mosaic Communications Corporation) was an American independent computer services company with headquarters in Mountain View, California and then Dulles, Virginia. Its Netscape web browser was onc ...
. In this position she grew AOL’s
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
and
shopping Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A Retail#Shopper profiles, typology of shopper types ha ...
business to about a billion dollars in revenue. When AOL acquired Netscape in 2001, Kara decided to take a step back from this field of work and focus on raising her family. After having three children, Goldin realized that she wanted to spend her time creating and living a healthy lifestyle. She had trouble losing the additional baby weight and came to the realization that her main problem was that she was addicted to diet-sweetened beverages, which were reinforcing her craving for high-calorie sugary foods. Goldin then took this idea and launched Hint in 2005 in San Francisco as a healthy alternative to the sugary, diet-sweetened drinks she had been consuming. Hint Water is flavored solely with natural fruit. In the 12 years since its creation, Hint Water has become an asset of the break rooms of some of Silicon Valley’s highest-profile companies, including Google, Facebook and LinkedIn. Hint Fizz carbonated beverage was launched in 2011 and in 2017, Hint began to market sunscreen. Following her work and creation of Hint, Goldin wanted to share her experiences as an entrepreneur with the world. She created The Kara Network as a place for fellow entrepreneurs to reach out and tell their stories as well as provide some helpful insight to those who were interested in following a similar path. Kara’s first job was at age 14 working for a local toy store, Alphabet Toys in Scottsdale where after a few weeks, she was asked to help with buying for the entire store. Kara credits this experience with launching her on the path to entrepreneurship.


Personal life

Right before she began working with CNN, Goldin met her husband, Theo Goldin, who at the time was in law school at
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, the ...
. They married in 1995 at the Wrigley Mansion in Phoenix, Arizona. They moved to
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
when Theo graduated and they were married shortly after. They have four children together.


Awards and recognition

*
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (1931 film) ...
's Most Powerful Women Entrepreneurs (2011) *
Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewaterh ...
's Entrepreneurial Winning Women (2012) * Gold
Stevie Award The Stevie Awards are a set of eight business awards competitions staged annually by Stevie Awards, Inc., which grew to fourteen categories by 2017. They were created in 2002 for companies and business people. Its first program, ''The American B ...
Winner for Female Entrepreneur of the Year (2013) *
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
' 40 Women to Watch Over 40 (2013) * EY Entrepreneur of the Year, Northern California (2017) * Fast Company's'Most Creative People in Business (one of) (2017)


References


External links


Official website
{{DEFAULTSORT:Goldin, Kara American women chief executives American chief executives of food industry companies Arizona State University alumni Living people 1960s births 21st-century American businesspeople 21st-century American businesswomen Businesspeople from Minneapolis People from Scottsdale, Arizona Businesspeople from Arizona AOL employees