Kar's Nuts is an American manufacturer of nut and snack items that are distributed nationally in the United States. The company is headquartered in

Madison Heights, Michigan Madison Heights is a city in Oakland County in the U.S. state of Michigan. As of the 2010 census, its population was 29,694. It is a northern suburb of Metro Detroit, about north of the Detroit city limits. History Originally part of Royal Oa ...

. Kar's Nuts, originally located in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...

, was incorporated in 1939 from a business that had been distributing nut and snack items throughout

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

since 1933. After

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

, the company moved to

Ferndale, Michigan Ferndale is a city in Oakland County in the U.S. state of Michigan. It forms part of the Detroit metropolitan area. As of the 2020 census, the city population was 19,190. Ferndale is well known in the Detroit area for its LGBT population and progr ...

and soon began distributing their products nationwide. In 2004, the company moved back to Madison Heights. Sales are estimated between $100 and $250 million. Kar's business is divided into four

market segment In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as ''segments'') based on some type of shared charact ...

s that include route

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in r ...

and delivery to

retail outlet Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and th ...

s in Michigan,

Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...

and

Ohio Ohio () is a state in the Midwestern region of the United States. Of the fifty U.S. states, it is the 34th-largest by area, and with a population of nearly 11.8 million, is the seventh-most populous and tenth-most densely populated. The sta ...

vending machine A vending machine is an automated machine that provides items such as snacks, beverages, cigarettes, and lottery tickets to consumers after cash, a credit card, or other forms of payment are inserted into the machine or otherwise made. The fir ...

products, specialty markets and Club Store segment. Kar's products are packaged in single serve, family and super sizes depending on the market segment. Kar's Nuts and its sister brands Second Nature Snacks and Sanders Chocolates were gathered under the corporate name Second Nature Brands in 2021, after previously having been under the Kar's Nuts banner. in April 2022, Second Nature Brands were acquired by the UK-based private equity company,

CapVest Limited Capvest Limited is a European investment firm headquartered in London, United Kingdom and is a mid-market private equity firm specialising in sectors which are characterised by non-discretionary demand. Its investments include FoodVest, Mater, Pu ...

References

External links

Official website
of Kar's Nuts
Official website
of Second Nature Brands American brands American companies established in 1939 Manufacturing companies established in 1939 Manufacturing companies based in Michigan Privately held companies based in Michigan Food and drink companies based in Michigan Companies based in Oakland County, Michigan {{Food-company-stub