Kamikaze ( th, กามิกาเซ่), stylized as kəmikəze, is a Thai

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...

owned by

RS Public Company Limited RS Public Company Limited ( th, บริษัท อาร์เอส จำกัด (มหาชน)) the pioneer and has been the inspiration of Thai entertainment culture since 1982. Today, RS GROUP is categorized in the commerce sector i ...

. It was founded in 2007, and was originally managed by that time RS executive producer Sudhipong Vatanajang. The label focused on young artists and catered to a target audience aged 10 to 17 years, as part of RS's restructuring plan to have multiple sublabels focusing on specific audience segments. Some of its best known early artists include Four–Mod,

Faye Fang Kaew FFK (เฟย์ ฟาง แก้ว) is a Thai pop Thai pop or T-pop, is a genre of Thai music roughly equivalent to western pop. It emerged in the 1970s–80s, during which it was known as string music ( th, เพลงสตริง), ...

Neko Jump Neko Jump was a pop duo band in Thailand, composed of twin sisters Warattha "Noey (Thai: เนย)" (Thai: วรัฐฐา) and Charattha "Jam (Thai: แจม)" (Thai: ชรัฐฐา) Imraporn (Thai: อิมราพร). History Th ...

and K-Otic. RS also launched a website, zheza.com, to serve as a community site for its target group. Kamikaze produced several hits in its early years, and by its fifth year, had 32 artists under its umbrella. However, Sudhipong departed the company in 2010, and the label gradually lost most of its original artists as they outgrew their intended demographic. The label's management also changed direction, attempting to target more provincial audiences in addition to its originally urban audience—in 2013, Kamikaze group 3.2.1's single "Splash Out" featured singer Bitoey from Kamikaze's sister '' luk thung'' label R Siam, and its music video became a viral sensation. However, while the label continued to add new singers to its lineup, they failed to generate the same level of reception, and the label eventually became inactive, amidst the decline experienced by the wider music industry. In September 2017, a rumour circulated online that Kamikaze had closed down. This was initially denied by some reports, but the label later became inactive and was regarded to have unofficially ceased operations in 2017, however, it resumed operations in 2020 in the midst of the

COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was COVID-19 pandemic in Hubei, identified in Wuhan, China, in December ...

pandemic in Thailand. On 13.11.2020, it was announced through their YouTube channel that the label will make its comeback on 24.11.2020. Kamikaze came back with four new songs and artists. 'เพื่อน...ใหม่ (朋友区)' by UTTER, 'ดีด (You Drive Me Crazy)' by Gracy, 'Sweetie Shy Boy' by Freshybii and 'My Sissy' by KKP. The songs and artists have been generally well received by viewers and fans. It is speculated no old artists will return to the label. Most social media have been updated to include the new artists, but the website does not seem to have been touched.

Background

Kamikaze was inspired by Kpop, Jpop, Western pop and American pop. Back in 2006, when the era of rock music was growing. Hip hop music is climbing the charts continuously. One day, Nanny Girly Berry came to meet Afu “band producer” With bringing Korean music CDs The front cover wrote the name of the artist

TVXQ TVXQ (stylized as TVXQ!), an initialism for Tong Vfang Xien Qi (), is a South Korean male pop duo consisting of U-Know Yunho and Max Changmin. They are known as in Japanese releases, and are sometimes referred to as DBSK, an abbreviation of ...

. She gave it to him to remember that Nanny was especially excited and exhilarated by this group of artists. At first glance Afu “band producer” felt that this band was very similar to the early RS boy bands. Even listening to it was interesting. it's very good a pop songs Like going back to the era *

NSYNC NSYNC (, ; also stylized as *NSYNC or 'N Sync) was an American boy band formed by Chris Kirkpatrick in Orlando, Florida, in 1995 and launched in Germany by BMG Ariola Munich. Their self-titled debut album was successfully released to European ...

or Backstreet Boys, he think that this type of music may be one of teenagers are interested in, Including at that time he was interested in Morning Musume, a Japanese idol group. So he want to combine all of them to create a new RS project, Therefore consulted with the supervisor Sudhipong Vatanajang, Melodiga management director and Deputy Managing Director of RS's music business, wants to make a pop group with many members. And mainly focus on the Pre-Teen market, Accidentally in the same rhythm as Athit Lertrakamongkol Another producer Beginning to become saturated with music Would like to turn to do something new Therefore offering an online platform Hope is the center of teenagers. Which is starting to live in the internet world more Sudhipong thinks that if choosing to penetrate the teen market then it should make it big. Therefore binding both projects and presenting to the executives at once. In fact, RS is a music entertainment that has been working on teen music since the beginning. From the gathering of stars to the '90s teen idols, there are many teen idols such as Touch,

Raptor Raptor or RAPTOR may refer to: Animals The word "raptor" refers to several groups of bird-like dinosaurs which primarily capture and subdue/kill prey with their talons. * Raptor (bird) or bird of prey, a bird that primarily hunts and feeds on v ...

Lift-Oil Lift&Oil was a Thai duo famous and popular in the 1990s under RS Promotion. The duo consists of "Lift" Supoj Chanjareon and "Oil" Thana Suttikamol. Their albums ''Lift&Oil'' and ''ZOO-A-HA'' each sold over a million copies. History They started a ...

and The X-Venture, as the head of the 90's teen idols procession of thaipop and continued to be sent to D2B, Girly Berry. Only the past, the marketing direction is focused on the broad market. Or if drilling into groups, it will be divided according to music such as pop, rock, jazz rather than divided according to consumer behavior. But with a very different business model, his project could not be approved at that time, Until one month passed Sudhipong went to talk to Kriengkai Chetchotisak "the owner of RS" that "It's like Lift-Oil Boyscout 2007." These words made him smile and made him to approve this project.https://readthecloud.co/kamikaze/. เรื่องราวของค่ายเพลงที่มีศิลปินอายุเฉลี่ยน้อยสุดของประเทศ ก้าวแรกของการเปลี่ยนภาพลักษณ์แบรนด์ RS

Current artists

* Gracy (Pattanan Amnatcharoenying) * Kkp (Kanapat Pinvanichkul) * Utter (Pannawat Traiisarawit) * Freshybii (Nathasa Chavalitporn)

Former artists

First generation

* Fang (Dhanundhorn Neerasingh), member of

* Kaew (Jarinya Sirimongkolsakul), member of

* Faye (Pornpawee Neerasingh), member of

and former member of Seven Days * Four (Sakolrat Woraurai), former member of Four–Mod * Mod (Napapat Wattanakamolwut), former member of Four–Mod and Seven days2 * Jongbae (Park Jongbae), former member of K-Otic * Kenta (Kenta Tsuchiya), former member of K-Otic * Tomo (Visava Thaiyanont), former member of K-Otic * Poppy (Panu Chiragun), former member of K-Otic * Koen (Pataradanai Setsuwan), former member of K-Otic * Jam (Charattha Imraporn), former member of

and Seven Days * Noey (Warattha Imraporn), former member of

and Seven Days2 * Jinny (Aimsiga Chotivichit), former member of Chilli White Choc and SWEE:D and Seven Days and Seven days2 * Best (Rataporn Thipmontri), former member of Chilli White * Pim (Pimprapa Tangprabhaporn), former member of Chilli White and SWEE:D and Seven Days * Ink (Waruntorn Paonil), former member of Chilli White Choc * Knomjean (Kunlamas Limpawutwaranon) * Mila (Jamila Panpinij), former member solo artist of Kamikaze and Seven Days * Min (Phatida Wongkhamwan), former member of Siska and SWEE:D and Seven Days * Jam (Chonlathorn PrayaRungroj), former member of Siska * Waii (Panyarisa Thienprasit), former member solo artist of Kamikaze and Seven Days * Payu (Payu Clark) * Ning (Piampiti Hatthakitkosol), former member of The Piams * Ping (Piiamrak Hathakitkosol), former member of The Piams

Second generation

* Timethai (Dharmthai Plangsilp) * Min (Min Yongsuvimol) * Mind (Krittiya Wuthirunprida), former member of Kiss Me Five * Kitty (Chicha Amatayakul), former member of Kiss Me Five * Gail (Natcha Eksangkul), former member of Kiss Me Five * Bambi (Pakakanya Charoenyos), former member of Kiss Me Five and Seven Days2 * Bow (

Maylada Susri Maylada Susri ( th, เมลดา สุศรี) or Bow (โบว์) is a Thai singer, actress and model. She was a singer in the girl group Kiss Me Five from 2010 to 2013. After winning Thai Supermodel Contest in 2013, she signed with Ch ...

), former member of Kiss Me Five and Seven Days2 * Poppy (Chatchaya Songcharoen), former member of 3.2.1 and Seven Days2 * TJ (Jirayut Phaloprakarn), former member of 3.2.1 * Gavin (Gavin Duval), former member of 3.2.1 * April (Napasornada Kanjanacharoen), former member of ABQueen * Boom (Thanawan Wongsanguan), former member of ABQueen and Seven Days2 * Pichy (Phichayut Sirawongprasert), former member of X-I-S * Gyeongtae (Park Gyeongtae), former member of X-I-S * Kung (Worakorn Sirisorn), former member of X-I-S * Kevin (Dejphadung Wong), former member of X-I-S * Kwang (Phakaphon Loijirakun), former member of X-I-S * Jiho (Kim Jiho), former member of X-I-S * Guy (Glamaii Michael), former member of Fact U * Taishi (Taishi Hasegawa), former member of Fact U * Joe (Naphat Nitikornkul), former member of Fact U * Ham (Napat Worawongwasu), former member of Fact U * Bew (Narongdej Kulkietchai), former member of Fact U * Kat (Sonha Singha), former member of Kat–Pat * Pat (Phiraya Singha), former member of Kat–Pat

Third generation

* Angie (Thiticha Sombatpiboon) * Cnan (Natthaporn Rungrungsri) * Creamy (Chatsuda Loaniti) * Isabelle (Sasitha Kunwattanaphan) * Magorn (Phuwaphat Thamanucha), former member of Pide-Magorn * Porsche (Sivakorn Adulsuttikul), former member of V.R.P * Peter (Cholapatr Jeepetch), former member of V.R.P * Pide (Phonthaphum Sumonwarangkun), former member of Pide-Magorn * Pleum (Nachkhun Nuttanon), former member of V.R.P * Thank You (Sinchanok Klaitae) * Third (

Lapat Ngamchaweng Lapat Ngamchaweng ( th, ลภัส งามเชวง, born 24 November 1998); popularly known by the nickname Third ( th, เติร์ด) is a Thai singer, actor, brand endorser and model. He was a former artist under Kamikaze and a fo ...

) * Marc (Thanat Rattanasiriphan) * May (Worawalun Wongaree) * Mind (Nannaphas Wongaree) * Neko (Nerunchara Lertprasert) * Part (Chaitach Chiwamongkhon) * Ploy Chen (Naphatsorn Chen)

References

External links

Kamikaze official website
{{Authority control Thai popular music Thai record labels Record labels established in 2007 2007 establishments in Thailand RS Group