Kambi Group Plc is a
B2B provider of
sports betting services to licensed
B2C
Direct-to-consumer (DTC) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually tr ...
gaming operators. The company provides a software platform with front end
user interface, odds compiling,
customer intelligence and
risk management.
Kambi Group is listed on
First North
Nasdaq First North Growth Market is a division of Nasdaq Nordic and an alternative stock exchange (legally a multilateral trading facility) for smaller companies in Europe. The market place Nya Marknaden in Stockholm changed name to First North in ...
at
Nasdaq Stockholm
Nasdaq Stockholm, formerly known as the Stockholm Stock Exchange ( sv, Stockholmsbörsen), is a stock exchange located in Frihamnen, Stockholm, Sweden. Founded in 1863, it has become the primary securities exchange of the Nordic countries. As o ...
under the symbol "KAMBI". The company is
eCOGRA
eCOGRA (eCommerce Online Gaming Regulation and Assurance) is a London-based testing agency and standards organisation in the realm of online gambling. The company was established in 2003 in the United Kingdom at the behest of the online gaming in ...
certified, with Redeye AB as certified advisor.
[Kambi Group pl]
Kambi Group plc Annual report and accounts 2015
retrieved 22 June 2016
History
On 19 May 2014, shareholders of
Unibet Group plc approved the proposed spin-off of its B2B subsidiary Kambi Group Plc. The company's 95 per cent stake in the business was subsequently distributed to Unibet shareholders. Kambi Group Plc share started trading on the NASDAQ OMX Stockholm First North on 2 June 2014. The share closed at SEK 34 on the first day of trading, giving the company a market valuation of SEK 1,011,200,700.
Since being listed, Kambi have grown from 80 people to over 800+ people with offices in
Malta (HQ),
Bucharest,
London,
Manila,
Philadelphia,
Stockholm
Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...
and
Sydney
Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
. In 2013, the online and mobile gaming operator
888 Holdings moved its
sportsbook services to Kambi for its
888sport brand. In 2014
32Red
32Red is a British online casino company licensed in Gibraltar.
Overview
Users of the website are able to play over 500 casino games including blackjack and roulette, along with sports betting and poker. The games at 32Red are provided by lea ...
selected Kambi as their sportsbook provider, and extended the contract in 2016. Also in 2016,
LeoVegas signed an agreement with Kambi Sportsbook to enter the sports betting market. Following this announcement
The Rank Group and Kambi enabled Rank's online casino brand Grosvenor to provide betting to its 1.7m UK customer base via mobile and desktop channels.
In February 2018, Kambi made a strategic investment in
virtual sports
Virtual Sports are electronic games that generate visual feedback on a display device. Inspired by real sports these games originated from fantasy sports that were drawn using paper and pencil. The use of computers has transformed these fantasy ...
provider Virtus Sports. The investment saw the company take a 25% stake in the business and will coincide with the integration of 3D football, horse racing, greyhound and motorsports games into Kambi's sports betting portfolio.
In August 2021, Kambi acquired esports data company Abios.
Operations
Kambi employs over 800 staff across offices in its headquarters in
Malta, with offices in Bucharest, Philadelphia, London, Manila, Sydney and Stockholm. Licensed in
Alderney
Alderney (; french: Aurigny ; Auregnais: ) is the northernmost of the inhabited Channel Islands. It is part of the Bailiwick of Guernsey, a British Crown dependency. It is long and wide.
The island's area is , making it the third-largest ...
, Malta, Spain and the UK and certified in Alderney,
Estonia,
Denmark,
Italy, Malta,
Spain and the
UK, Kambi currently provide their services to operators in
Europe,
Asia and
Latin America and has seen revenue increase by 70% in 2014, 32% in 2015 and 17% in 2016.
The company provides a software platform with front end user interface, odds compiling, customer intelligence and risk management.
In 2017, they partnered with Bulgaria's National Lottery in order to provide the latter with software for their 7777.bg brand.
Partnerships
On 27 July 2016, Kambi announced an agreement with the Spanish international gaming group R Franco to provide its
omni-channel service. Kambi Group plc partnered with Novomatic Lottery Solutions on 18 October 2016 ''to provide a powerful full-service gaming solution to government regulated lotteries.'' 24 November 2016 also saw Kambi sign an agreement with Apuestas Internacionales, S.A. de C.V. for the provision of multi-channel sports betting service for the brand "PlayCity". 7 February 2017 saw Kambi sign an agreement with ''Greentube'' Novomatic Interactive.
In August 2021, Kambi entered a multi-year partnership with Bahamas-based operator Island Luck. As part of the deal Kambi will become Island Luck's official sports betting partner.
In December 2021, Kambi entered a multi-year partnership with
Affinity Interactive
Affinity Interactive, formerly known as Herbst Gaming and Affinity Gaming, is an American private casino and sports betting company based in Paradise, Nevada. It operates eight casinos in Nevada, Missouri, and Iowa, and publishes the ''Daily Raci ...
to provide them access to Kambi's proprietary software platform.
In February 2022, Kambi extended their partnership with Kindred until 2026.
Awards
At the Global Gaming Awards London 2021, Kambi won the "Online Sports Betting Supplier" award.
Kambi was awarded the Online Sports Betting Supplier honour at the 2023 Global Gaming Awards.
Memberships
Kambi is a member of the following industry bodies.
*World Lottery Association member
*European Lottery Association member
*CIBELAE association member
[Globe news wir]
retrieved 28 February 2017
References
External links
*{{official website
Software companies of Malta
Online gambling companies of Malta
Outsourcing companies