KamaSutra Condoms is

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

's second largest condom brand. It is manufactured by J.K. Ansell Ltd. (JKAL), which was a 50:50 joint venture between

Raymond Group Raymond Group is an Indian branded fabric and fashion retailer, incorporated in 1925. It produces suiting fabric, with a capacity of producing 31 million meters of wool and wool-blended fabrics. The group owns apparel brands like Raymond, Ra ...

, India's largest fabric and branded apparel company, and

Ansell Limited Ansell is an Australian company which manufactures protective industrial and medical gloves. It was previously well known as a condom manufacturer but sold that division in 2017. History Early years Ansell was formed as Dunlop Pneumatic T ...

. It is now owned wholly by Raymond. JKAL has a condom manufacturing unit in

Aurangabad Aurangabad ( is a city in the Indian state of Maharashtra. It is the administrative headquarters of Aurangabad district and is the largest city in the Marathwada region. Located on a hilly upland terrain in the Deccan Traps, Aurangabad is th ...

in the state of

Maharashtra Maharashtra (; , abbr. MH or Maha) is a states and union territories of India, state in the western India, western peninsular region of India occupying a substantial portion of the Deccan Plateau. Maharashtra is the List of states and union te ...

with a manufacturing capacity of 350 million pieces per annum. JKAL commenced operations in 1991 and launched KamaSutra condoms the same year. Prior to the formation of the joint venture in 1996, the condom division was part of J.K. Chemicals Ltd., a

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...

of the Raymond Group. KamaSutra has a range of textured and other special interest condoms – Dotted, Ribbed, Contoured, LongLast, Superthin, Intensity (multi-textured), Smooth (plain, extra lubricated), extra large, flared and flavored/scented condoms.

Marketing

It is remembered for its launch campaign in 1991, featuring two of

's top models of the time –

Pooja Bedi Pooja Bedi (born 11 May 1970) is an Indian actress, television talk show host and newspaper columnist. She is the daughter of Indian actors Kabir Bedi and Protima Bedi. She participated in the reality television shows ''Jhalak Dikhhla Jaa'', ''N ...

and

Marc Robinson Marc Robinson is an Indian actor and former model. He is also a beauty pageant director and a grooming expert. Robinson initiated his career in the fashion, entertainment and media industry as a leading supermodel and later moved on as a telev ...

, shot by

Prabuddha Dasgupta Prabuddha Dasgupta (21 September 1956 – 12 August 2012) was an Indian fashion and fine-art photographer. Known for his black and white imagery, he worked as a fashion photographer for more than three decades. His books included ''Women'' ...

. In April 2009, KamaSutra condoms launched a new viral initiative which aimed at reminding people to use condoms. This initiative was designed to take advantage of a key

consumer behaviour Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and pr ...

al insight – sex is mostly searched, seen, found, discussed and accessed primarily using a computer. Hence, a desktop application which uses a keystroke sensor, KamaSutra condom pack that drops down whenever the user types anything related to sex. This application can be shared between friends through the internet, where a person can select the KamaSutra condom variant, insert a personalized message for a friend and the next time the friend types anything related to sex, this condom drops down with his message on it, the intention being that this is a fun yet relevant reminder from a friend to wear a condom.

References

{{DEFAULTSORT:Kamasutra Condoms Condom brands Indian brands Products introduced in 1991

Marketing

See also

References