KaBuM! is a Brazilian

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managem ...

company specializing in

electronics The field of electronics is a branch of physics and electrical engineering that deals with the emission, behaviour and effects of electrons using electronic devices. Electronics uses active devices to control electron flow by amplification ...

and

information technology Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange all kinds of Data (computing), data . and information. IT forms part of information and communications technology (ICT). An information te ...

. It was founded in May 2003 in the city of

Limeira Limeira is a city in the eastern part of the Brazilian state of São Paulo. The population is 308,482 (2020 est.) in an area of 581 km2. The elevation is 588 m. It is 154 km from São Paulo, the state capital, and 1011 km f ...

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

, by brothers Leandro Ramos and Thiago Ramos. The company is one of the largest of its kind in Brazil, and sells a wide variety of products in addition to electronics, including automotive electronics,

cosmetics Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...

perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...

, and musical instruments.

History

The KaBuM! was founded by brothers Leandro and Thiago Ramos, in May 2003, in São Paulo, operating 100% online since its creation. The founders themselves were responsible for developing the e-commerce platform, specializing in the sale of hardware products, gamer line, peripherals, smart home, smartphones and electronics. Deliveries to customers were made via the Post Office, being extended to other services, according to the region of destination of the orders, such as UPS and TNT. With consumer orders distributed across the country, the KaBuM! are located in the interior of the states of São Paulo and Espírito Santo, the latter being the largest in terms of available area, with approximately 12 thousand m². The total number of active employees in the company is more than 1000 people. In 2013, the e-commerce opened its office in the United States, in the state of Florida, with the objective of monitoring the launches of technology manufacturers and negotiating the availability of products on Brazilian soil, in a faster time. Another KaBuM investment! was applied in the services available for delivery, in 2015, like a Boeing 727-200 Full Cargo, dedicated to e-commerce, with the capacity to transport 25 tons per flight to the main capitals of the country. As for payment modalities, e-commerce of technology allows customers, purchases via Pix, bank slip and credit card, through the MasterCard, Visa, American Express, Hipercard, Elo and Diner Club International; via debit, by Banco Itaú and Banco do Brasil; in addition to the PayPal Electronic Wallet. Among the more traditional campaigns promoted by KaBuM!, Mega Maio and Black Friday stand out.

Structure

KaBuM! is a closed-end S.A. and has multiple subsidiaries specialising in different sectors, such as KaBuM! Togo, an online supermarket, and KaBuM! TV, a reality show about technology. The company does not have any physical stores, but it does have three distribution centres located in

References

External links

* Retail companies established in 2003 Internet properties established in 2003 2003 establishments in Brazil Online retailers of Brazil 2021 mergers and acquisitions {{company-stub