KZZA (106.7

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

"La Ranchera 106.7 FM/1540 AM") is a commercial FM

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to Muenster, Texas, and serving northern communities in the

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

- Ft. Worth

Metroplex A metroplex is a conurbation with more than one principal anchor city of near equal importance. Metroplex may refer to: * Dallas–Fort Worth metroplex, a conurbation in Texas, U.S. *Eastgate Metroplex, a professional/retail complex in Tulsa, O ...

. It is owned by Estrella Media and it broadcasts a Classic

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, which is

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

on co-owned KZMP

1540 AM The following radio stations broadcast on AM frequency 1540 kHz: 1540 AM is a United States clear-channel frequency. KXEL Waterloo, Iowa, and ZNS-1 Nassau, Bahamas, share Class A status on 1540 AM. Argentina * LU 28 in General Madariaga, B ...

. KZZA has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 75,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off Farm-to-Market Road 730 North in

Rosston, Texas Rosston is a small farming and ranching unincorporated area, community in southwestern Cooke County, Texas, Cooke County, Texas, United States. It lies along Farm to Market Road 922, FM 922 along Clear Creek, midway between Forestburg, Texas, Fore ...

History

Oldies and Dance

The station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air on September 9, 1990, at 106.5 MHz. It had the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

KXGM and aired an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

format. In 2001, it moved to 106.7 and was sold to Entravision. However, in exchange for the move it was agreed with

HBC HBC or HbC may refer to: Companies and organizations * Halton Borough Council, England * Hellenic Broadcasting Corporation, the state-owned radio and television broadcaster for Greece * Hokkaido Broadcasting, Japan * Houston Boychoir, Texas, US * ...

that it would not change to a Spanish-language format for five years. On August 14, 2002 it launched another English-language format,

Dance Top 40 Dance radio is a format that consists of current and recent dance and electronic music. While the format is popular in Europe and Asia, it has yet to make an impact in North America, although there are several top 40 and rhythmic radio stations ...

, as KKDL (106.7 KDL) It used the slogans "The Dance Leader" and later, "The Texas Party Station."

"Casa" Rhythmic Contemporary

On February 16, 2005, it moved in a bilingual

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

direction as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction. But by 2006, KZZA began leaning more towards " Hurban" product and less dependent on traditional rhythmic fare, resulting in the station going "Hurban" full-time. On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications.Calif. media company to buy Dallas radio stations
- ''Dallas Business Journal'' After a year of 'Urban' programming and trying to challenge rival

KFZO KFZO (99.1 FM "ZonaMX 99.1") is a commercial radio station licensed to Denton, Texas and serving the Dallas-Fort Worth Metroplex. The station airs a Regional Mexican radio format and is owned and operated by Latino Media Network. The statio ...

, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, '' R&R'' and BDS moved KZZA back to their rhythmic panels in May 2007. With that move, Casa 106.7 was marketed under the slogan "Hip-Hop Y Mas". Of all the contemporary music stations in the Dallas-Fort Worth radio market, KZZA was the only one that featured club mix shows every night of the week, unlike competitors, which relegated mix shows to the weekends. On July 7,

2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...

the station shifted back to Hispanic Rhythmic, leaving only Radio One's

KBFB KBFB (97.9 FM) is a commercial radio station with an urban contemporary radio format, known as "97.9 The Beat." It is licensed to Dallas, Texas and serves the Dallas-Fort Worth Metroplex. KBFB is owned by Urban One. The studios and offices, al ...

as the only rhythmic station in Dallas/Fort Worth. Although Casa 106.7 was broadcasting on a rimshot frequency, it has created a loyal following with English and Spanish-speaking listeners throughout a five-year run.

Classic Regional Mexican

On April 6,

2009 File:2009 Events Collage V2.png, From top left, clockwise: The vertical stabilizer of Air France Flight 447 is pulled out from the Atlantic Ocean; Barack Obama becomes the first African American to become President of the United States; 2009 Iran ...

, the station again switched formats, this time to Spanish language Classic Regional Mexican music as "La Bonita 106.7." The station featured host Ermilo Obiedo every morning from 7am to 1pm. The rest of the programming ran with no

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music f ...

s. This was due to KEGL changing formats back to

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

2007 File:2007 Events Collage.png, From top left, clockwise: Steve Jobs unveils Apple's first iPhone; TAM Airlines Flight 3054 overruns a runway and crashes into a gas station, killing almost 200 people; Former Pakistani Prime Minister of Pakistan, Pr ...

. On September 4, 2016, Liberman Broadcasting kept the same format but under a new name as "La Ranchera 106.7". Liberman uses the "La Ranchera" name for other Classic Regional Mexican stations in its portfolio. From the time of the rebranding until 2018 and again in September 2019, KZZA simulcasts with its AM sister station KZMP

Slogans

* ''The Dance Leader'' (2002-2003) * ''The Texas Party Station'' (2003-2004) * ''Where Latinos Live.'' (2004-2007) * ''Where Reggaeton Lives.'' (2006-2007) * ''Hip-Hop Y Mas.'' (2007) * ''DF Dub's Party Station'' (2007-2008) * ''Viejitas pero bonitas '' (2008-2016) * ''La Ranchera Me Gusta Mas! '' (2016–present)

Signal

Unlike most of the area's FM stations (such as competitors

KLNO KLNO (94.1 FM) is a Regional Mexican music formatted radio station broadcasting to the Dallas/ Fort Worth metroplex in Texas. The station's studios are located in the Univision 23 Studios in the Arts District in Downtown Dallas. This signal w ...

and KMVK), which transmit their signals from

Cedar Hill Cedar may refer to: Trees and plants *''Cedrus'', common English name cedar, an Old-World genus of coniferous trees in the plant family Pinaceae *Cedar (plant), a list of trees and plants known as cedar Places United States * Cedar, Arizona * ...

, KZZA transmits its signal from an unincorporated area within the county borders of

Cooke Cooke is a surname derived from the occupation of cook. Notable people with the surname include: * Alexander Cooke (died 1614), English actor * Alfred Tyrone Cooke, of the Indo-Pakistani wars * Alistair Cooke KBE (1908–2004), British-American j ...

, Montague, and Wise. Therefore, KZZA's signal is much stronger in the Northwestern parts of the Dallas/Fort Worth metroplex as well as the cities of Decatur, Bowie, Gainesville, and Sherman, to as far north as

Ardmore, Oklahoma Ardmore is the county seat of Carter County, Oklahoma, United States. According to the 2010 census, the city had a population of 24,283, with an estimated population of 24,698 in 2019. The Ardmore micropolitan statistical area had an estimated ...

, but is considerably weaker in Dallas and areas Southeast of the city itself.

References

External links

La Ranchera 106.7 - official website
*
DFW Radio Archives DFW radio/TV history
{{Liberman Broadcasting Regional Mexican radio stations in the United States ZZA Radio stations established in 1990 Estrella Media stations