KZTI (105.3 FM, "Radio Lazer") is a
Regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en espaƱol, Duranguense, grupero, mariachi, New Mexico ...
formatted
broadcast
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to
Fallon Station, Nevada
Fallon Station is a census-designated place (CDP) in Churchill County, Nevada, United States. The population was 705 at the 2010 census.
Geography
Fallon Station is located at (39.417797, -118.725691).
According to the United States Census Bu ...
, serving
Reno, Nevada
Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the ...
.
KZTI is owned and operated by
Lazer Broadcasting.
History
The station, which had flipped from adult standards on September 14, 2015, originally billed itself as "Z-Rock 105.3" until October 9, 2015, when it changed the moniker to "105.3 Rock Hard" as they can not use the "Z-Rock" branding due to
Cumulus Media
Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...
owning the rights to the name (Cumulus also has stations that compete against the Times-Shamrock outlets in Reno).
"KZTI Reno Renames Itself 105.3 Rock Hard"
from Radio Insight (October 9, 2015) In 2016 it slightly rebranded as "Z105.3 Rock Hard". On August 1, 2017 KZTI changed their format to regional Mexican, branded as "Radio Lazer". (info taken from stationintel.com)
Booster
In addition to the main station, KZTI is relayed by an FM booster to widen its broadcast area.
References
Previous Logo
External links
Radio Lazer 107.7 & 105.3 Facebook
*
2012 establishments in Nevada
Radio stations established in 2012
ZTI
{{Nevada-radio-station-stub