KZRD (93.9
FM) is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
Regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
format. Licensed to
Dodge City, Kansas
Dodge City is the county seat of Ford County, Kansas, Ford County, Kansas, United States, named after nearby Fort Dodge (US Army Post), Fort Dodge. As of the 2020 United States census, 2020 census, the population of the city was 27,788. The c ...
, United States, the station serves the SW Kansas area. The station is currently owned by Rocking M Media, LLC.
History
The station was assigned the call letters KDGB on April 22, 1987. On September 19, 1995, the station changed its call sign to KDGB, on January 9, 1998, to KRPH, on June 26, 2001, to the current KZRD. On June 29, 2001, the station was sold to Waitt Radio.On December 5, 2005, the station was sold to NRG Media. In 2007, Rocking M bought NRG's Kansas stations (including KZRD).
In April 2016, KZRD flipped from its long running rock format (as "93.9 The Buzzard") to
hot AC
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...
, branded as "Buzz 93.9."
On December 2, 2019, KZRD changed their format from hot AC to regional Mexican, branded as "La Mexicana", after the local marketing agreement with
KMML (92.9 FM) ended.
KZRD Flips to Regional Mexican Following End of KMML LMA
Radioinsight - December 11, 2019
Previous logo
References
External links
*
ZRD
Regional Mexican radio stations in the United States
Radio stations established in 1987
{{Kansas-radio-station-stub