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KZAR (97.7 FM) is an
Air 1 Air1 is an American Christian radio network. Owned by the Educational Media Foundation (EMF), it primarily broadcasts contemporary worship music, and is a sister to the EMF's K-Love network. History In 1986, KLRD began broadcasting Christia ...
affiliate
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to
McQueeney, Texas McQueeney is an unincorporated community and census-designated place (CDP) in Guadalupe County, Texas, United States. The population was 2,545 at the 2010 census. It is part of the San Antonio Metropolitan Statistical Area. History German settle ...
, United States. The station serves the San Antonio area with a
contemporary worship music Contemporary worship music (CWM), also known as praise and worship music, is a defined genre of Christian music used in contemporary worship. It has developed over the past 60 years and is stylistically similar to pop music. The songs are fr ...
format. The station is owned by Educational Media Foundation.


History

KZAR began operations in July 1989 as KQRO-FM, a 3 kilowatt class A facility licensed to
Cuero, Texas Cuero ( ) is a city in and the county seat of DeWitt County, Texas, DeWitt County, Texas, United States. Its population was 8,128 at the 2020 census. History The city of Cuero had its start in the mid-19th century as a stopping point on the Chisho ...
, changing call letters to KVCQ in 1995, KNGT in 2003, and KLTO-FM in 2005. It moved to its current tower, licensed to McQueeney, Texas, and upgraded to the current C1 class by 2008. When it moved to San Antonio, KLTO-FM broadcast a
reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...
format until 2008, then changed to
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...
under the "977 Rock" branding. On February 4, 2011, the station changed formats to
top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
as "Party 97.7". The station's direction leaned towards
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
, but played the usual top 40/CHR fare, similar to rivals
KXXM KXXM (96.1 FM, "96.1 NOW") is a Top 40 (CHR) station based in San Antonio, Texas, owned by iHeartMedia, Inc. Its studios are located in the Stone Oak neighborhood in Far North San Antonio, and the transmitter site is in Frederich Wilderness Pa ...
and
KTFM KTFM (94.1 FM, "San Antonio's Sports Star: ESPN AM 1250 and 94.1 FM") is a radio station serving the San Antonio area. The Alpha Media outlet operates with an effective radiated power of 10.5 kw and its city of license is Floresville, Texas. ...
. On August 15, 2011,
Univision Radio Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio broadcaster in the United States, and ...
sold KLTO-FM to
Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, Tennessee, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest ...
, which flipped the station to the Air 1 network (which at that time carried a
Christian rock Christian rock is a form of rock music that features lyrics focusing on matters of Christian faith, often with an emphasis on Jesus, typically performed by self-proclaimed Christian individuals. The extent to which their lyrics are explicitly Ch ...
format) in mid to late November. Its previous formats could be heard on
KBBT KBBT (98.5 FM, "98.5 The Beat") is a rhythmic contemporary radio station serving the San Antonio, Texas area, but is licensed to Schertz. This station is owned by Uforia Audio Network under licensee Univision Radio Illinois, Inc. The station's st ...
HD2 when Univision had it.


See also

*
List of radio stations in Texas The following is a list of FCC-licensed AM and FM radio stations in the U.S. state of Texas, which can be sorted by their call signs, broadcast frequencies, cities of license, licensees, or programming formats. List of radio stations Defu ...


References


External links

* ZAR Air1 radio stations Radio stations established in 1989 1989 establishments in Texas Educational Media Foundation radio stations ZAR {{Texas-radio-station-stub