KYYI (104.7
FM), branded as "104.7 The Bear", is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
serving
Wichita Falls, Texas
Wichita Falls ( ) is a city in and the seat of government of Wichita County, Texas, United States. It is the principal city of the Wichita Falls Metropolitan Statistical Area, which encompasses all of Archer, Clay, and Wichita counties. Accordin ...
, and vicinity with a
classic rock
Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...
format. It operates on FM frequency 104.7 MHz and is under ownership of
Cumulus Media. KYYI's transmitter is located northeast of
Electra
Electra (; grc, Ήλέκτρα) is one of the most popular mythological characters in tragedies.Evans (1970), p. 79 She is the main character in two Greek tragedies, '' Electra'' by Sophocles and '' Electra'' by Euripides. She is also the centra ...
in northwestern
Wichita County.
The station is an affiliate of the
Dallas Cowboys
The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East divisi ...
radio network.
History
In 1989, KYYI came on the air with a modern country format and was branded "Hot Country Y104" competing with 99.9 KLUR, the market's long time heritage country station. In 1993, Sam Beard, owner of KLUR secured a lease management agreement for KYYI and took over control of KYYI sales and programming and eventually would purchase KYYI and maintain ownership until selling to Cumulus in 1997.
A format change to classic rock was implemented by Cumulus in December 1997 and the station was rebranded as "104 The Bear". In 2008, the station's branding was refined to "The Bear 104.7".
Current on air line up
John Boy & Billy 6am-10am (syndicated from WRFX)
Laura Liles 10am-2pm
Keith Vaughn 2p-7pm
Bob Ray weekends
Past BEAR air staff
Joe "Mad" Martin (1997-98 mornings, 2005-2007 mid days)
Bobby Brown "The Bobbo Show" (afternoons 1997-98, mornings 1998-1999)
Kerri TeeGarden (97-2000 afternoons)
Doc Randle (97-2002 nights)
Keith Vaughn & Tim McMillin "Vaughn & The Mac" (2000-2003 mornings)
Keith Vaughn (1999- mornings, mid days, afternoons)
Bob Ray (2005- weekends)
Pam Kelly (2004-2007 nights)
Dave Wylder (2002-2003 nights)
Brent Warner (2000-2006 afternoons)
Vicki Vox (2007- nights)
References
External links
104 The Bear - KYYI official website*
YYI
Classic rock radio stations in the United States
Cumulus Media radio stations
{{Texas-radio-station-stub