KYSE (94.7
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
) is a
commercial
Commercial may refer to:
* a dose of advertising conveyed through media (such as - for example - radio or television)
** Radio advertisement
** Television advertisement
* (adjective for:) commerce, a system of voluntary exchange of products and s ...
FM radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in
El Paso, Texas
El Paso (; "the pass") is a city in and the county seat, seat of El Paso County, Texas, El Paso County in the western corner of the U.S. state of Texas. The 2020 population of the city from the United States Census Bureau, U.S. Census Bureau w ...
. It airs the "La Tricolor"
Regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
from its owner,
Entravision Communications
Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of ...
. (Tricolor refers to the three colors on the
flag of Mexico
The national flag of Mexico ( es, Bandera de México) is a vertical tricolor of green, white, and red with the national coat of arms charged in the center of the white stripe. While the meaning of the colors has changed over time, these thre ...
.) The studio and offices are located on North Mesa Street (
Texas State Highway 20
State Highway 20 (SH 20) is a highway maintained by the Texas Department of Transportation (TxDOT) that runs from New Mexico State Road 460 at the state line between Texas and New Mexico at Anthony in El Paso County to Interstate 10 at McNa ...
) in northwest El Paso.
KYSE's
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is located in the
Franklin Mountains, off Scenic Drive in El Paso. It has an
effective radiated power
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...
(ERP) of 97,000
watt
The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s
horizontal polarization
Polarization (also polarisation) is a property applying to transverse waves that specifies the geometrical orientation of the oscillations. In a transverse wave, the direction of the oscillation is perpendicular to the direction of motion of th ...
, 65,000 watts vertical polarization. With
beam tilt
Beam tilt is used in radio to aim the main lobe of the vertical plane radiation pattern of an antenna below (or above) the horizontal plane.
The simplest way is mechanical beam tilt, where the antenna is physically mounted in such a manner a ...
, the ERP is 100,000 horizontal, 67,000 vertical. The signal can be heard in parts of
Texas
Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
,
New Mexico
)
, population_demonym = New Mexican ( es, Neomexicano, Neomejicano, Nuevo Mexicano)
, seat = Santa Fe
, LargestCity = Albuquerque
, LargestMetro = Tiguex
, OfficialLang = None
, Languages = English, Spanish ( New Mexican), Navajo, Ker ...
and the
Mexican
Mexican may refer to:
Mexico and its culture
*Being related to, from, or connected to the country of Mexico, in North America
** People
*** Mexicans, inhabitants of the country Mexico and their descendants
*** Mexica, ancient indigenous people ...
state of
Chihuahua including
Ciudad Juárez
Ciudad Juárez ( ; ''Juarez City''. ) is the most populous city in the Mexican state of Chihuahua. It is commonly referred to as Juárez and was known as El Paso del Norte (''The Pass of the North'') until 1888. Juárez is the seat of the Ju ...
.
History
KHMS and KSET-FM
The H-M Service Company, owned by Albert C. Hynes and Logan D. Matthews, obtained a
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(FCC)
construction permit
Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...
for 94.7 MHz in 1958. Later that year, it
signed on
Signing may refer to:
* Using sign language
* Signature
A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
KHMS, on November 29, 1958. The
call sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
represented the company's initials. In its early years, the signal was powered at 2,500 watts, only audible in El Paso and adjacent communities.
In 1962, the station was sold to the Rio Grande Broadcasting Company, owners of
AM 1340 KSET (now
KVIV), and became KSET-FM. Aside from a brief period as KPAK in the mid-1960s, the station retained these call letters for the next 24 years. KSET-FM increased its effective radiated power to 100,000 watts in 1970.
In the mid- to late 1970s and early 1980s, KSET-FM aired a
Top 40
In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...
format which leaned toward
rhythmic and dance music. For a time, the station was called ''Disco-95'' during the
disco music
Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric piano ...
craze. It sometimes was
simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
on AM 1340 KSET.
Changes in Ownership
In the 1970s, KSET-AM-FM was transferred four times, from Rio Grande Broadcasting Company to Financial Computer Services, Automated Data Processing of El Paso, Sun World Corporation, and then Broadcast Associates of Texas. The Dunn Broadcasting Company bought KSET-AM-FM in 1982, selling off the AM two years later. In 1986, the Rio Bravo Broadcasting Company changed KSET's format to
soft adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...
. The call sign was switched to KLTO to accompany the name "K-Lite."
Five years later, this format was replaced with a simulcast of
AM 750
The following radio stations broadcast on AM frequency 750 kHz: 750 AM is classified as a United States and Canadian clear-channel frequency by the Federal Communications Commission. WSB Atlanta, KFQD Anchorage and CBGY Bonavista, Newfoundland a ...
KAMA
''Kama'' (Sanskrit ) means "desire, wish, longing" in Hindu, Buddhist, Jain, and Sikh literature.Monier Williamsकाम, kāmaMonier-Williams Sanskrit English Dictionary, pp 271, see 3rd column Kama often connotes sensual pleasure, sexual ...
's Spanish-language
Regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
format, creating the first KAMA-FM.
Country, Alternative and Regional Mexican
The simulcast was short-lived and the station returned to the KSET-FM call letters in 1992, adopting a
country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
format, putting it in competition with El Paso's longtime country music leader 96.3
KHEY-FM
KHEY-FM (96.3 MHz) is a commercial radio station in El Paso, Texas. It airs a country music radio format and is owned by iHeartMedia, Inc. The station carries the syndicated ''Bobby Bones Show'' on Monday through Saturday mornings, and ''After ...
. KSET-FM became KATH in 1998. But it didn't make much of a dent in KHEY-FM's ratings. It was sold to Entravision in 1999.
Broadcasting & Cable Yearbook 2006 page D-484
/ref>
Entravision switched it to alternative rock
Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...
as KHRO "Hero 94.7" in 2000. Then in 2005, the station returned to a Regional Mexican format as El Gato 94.7 Salvajemente Grupera. The KHRO callsign has been changed to KYSE In 2014 the station switched to La Tricolor while still retaining the KYSE call letters.
References
External links
*
{{Entravision Communications
YSE
Entravision Communications stations