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KYBG (102.1 FM) is a
classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...
formatted
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
owned by Third Partner Broadcasting and serving the
Lafayette Lafayette or La Fayette may refer to: People * Lafayette (name), a list of people with the surname Lafayette or La Fayette or the given name Lafayette * House of La Fayette, a French noble family ** Gilbert du Motier, Marquis de Lafayette (1757â ...
and Lake Charles areas. Its studios are in
Crowley Crowley may refer to: Places *Crowley, Mendocino County, California, an unincorporated community *Crowley County, Colorado *Crowley, Colorado, a town in Crowley County *Crowley, Louisiana, a city *Crowley, Oregon (disambiguation) *Crowley, Texas, ...
and its transmitter is located northwest of
Kaplan Kaplan may refer to: Places * Kapłań, Poland * Kaplan, Louisiana, U.S. * Kaplan Medical Center, a hospital in Rehovot, Israel * Kaplan Street, in Tel Aviv, Israel * Mount Kaplan, Antarctica * Kaplan Arena, at the College of William & Mary in W ...
in
Acadia Parish Acadia Parish (french: link=no, Paroisse de l'Acadie) is a parish located in the U.S. state of Louisiana. At the 2020 U.S. census, the population was 57,576. The parish seat is Crowley. The parish was founded from parts of St. Landry Parish in ...
.


History

102.1 signed on in 1989 as
Acadia Parish Acadia Parish (french: link=no, Paroisse de l'Acadie) is a parish located in the U.S. state of Louisiana. At the 2020 U.S. census, the population was 57,576. The parish seat is Crowley. The parish was founded from parts of St. Landry Parish in ...
-focused KBAZ with a country format. In 1994, 102.1 changed calls to KSIG-FM and became a simulcast of Adult Standards sister station 1450/ KSIG, which lasted until April 10, 1997 when the signal was upgraded to 50 kW and entered the Lafayette market. Upon the upgrade, the station took on the KQIS call letters and switched to adult contemporary as "Kiss 102." Since the initial upgrade into the Lafayette market, KQIS has shifted its format several times. In 1998, KQIS had to drop the "KISS" branding (due to
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...
and a threatened lawsuit by Clear Channel). The station was not sued and had to be renamed as Soft Rock 102.1, whilst sticking to the same
Adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
format. Later that year, 102.1 was upgraded once more to 100 kW, extending coverage west to Lake Charles market and became a hybrid Adult Contemporary-Smooth Jazz "102.1 Kiss FM.", which further popularized the station. In October 2000, KQIS became one of the first stations in the United States to launch an 80s Oldies format, which lasted until late 2001, when newer music was mixed in to shift the station's format to Hot AC. In 2002, the Kiss brand was dropped once and for all when what is now
KOBW KVDU (104.1 FM broadcasting, FM, "104.1 The Spot") is a Commercial radio, commercial adult hits radio station licensed to Houma, Louisiana, Houma, Louisiana; it has announced intentions to change the city of license to the nearby city of Gonzal ...
became Kiss FM. KOBW provides fringe coverage into the Lafayette area, and KQIS' owners feared a cease and desist from Clear Channel, who owns KOBW. The Hot AC format was tweaked to Top 40 for a short time in 2004 before settling on the current format. On March 11, 2010 KQIS changed their call letters to KYBG. It now calls itself "BIG 102.1" and plays what it calls "the biggest hits" from the '70s and '80s with some from the 60s and early 90s also mixed in.


Previous logos


External links

* {{coord, 30.087, N, 92.382, W, type:landmark_region:US_source:FCC, display=title Classic hits radio stations in the United States YGB Radio stations established in 1989 1989 establishments in Louisiana