KXLS (95.7 FM, "My 95.7") is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting an

adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format. Licensed to Lahoma, Oklahoma, United States, the station serves the

Enid, Oklahoma Enid ( ) is the ninth-largest city in the U.S. state of Oklahoma. It is the county seat of Garfield County. As of the 2020 census, the population was 51,308. Enid was founded during the opening of the Cherokee Outlet in the Land Run of 1893, a ...

area and is currently owned by Chisholm Trail Broadcasting Co. The studios are located at 316 E. Willow Road.

History

The station first broadcast under the callsign KACL May 14, 1993. It then changed to KMKZ on August 1, 1993. Briefly the station became KNID from July 12, 2000 to July 24, 2000 when it received its current callsign, KXLS. KXLS was also formerly the call sign for KOMA. The KXLS call letters first appeared in northwest Oklahoma at 99.7 FM in early 1981. Using a frequency assigned to Alva, the station had a primary studio on Broadway near downtown Enid while using an auxiliary studio in Alva on weekend mornings. The initial owner was Zumma Broadcasting, with main owner William Lacy serving as General Manager. Lacy purchased an

Oklahoma City Oklahoma City (), officially the City of Oklahoma City, and often shortened to OKC, is the capital and largest city of the U.S. state of Oklahoma. The county seat of Oklahoma County, it ranks 20th among United States cities in population, a ...

FM station in the early 80's, changed its call letters to KZBS and played music very similar to KXLS. Both were modeled after the success of KVIL-FM in

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

. For a short period, long-time KVIL afternoon host Mike Selden was part of the KXLS lineup. KXLS called itself "Class FM," and gained national attention in the summer of 1982 for its "Zumma Beach" promotion. A hot tub was set up outside the station door, with sand surrounding it to give the impression of an oceanside beach hundreds of miles from the coast. The station also won Oklahoma

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. ne ...

awards for its newscasts in 1983. In the late 1980s, KXLS was part of the "LS Network" of radio stations owned by Kansas radio entrepreneur and personality

Larry Steckline Larry Steckline is a prominent Kansas broadcasting entrepreneur, and radio and television personality, particularly known for his Kansas agriculture news/feature/commentary programs.La Pierre, Karen (Kansas Agland)"Larry Steckline: One NW Kansas bo ...

(the last two letters of "KXLS" are his initials; a similarity with other stations in the LS Network)

Harris News Service Harris may refer to: Places Canada * Harris, Ontario * Northland Pyrite Mine (also known as Harris Mine) * Harris, Saskatchewan * Rural Municipality of Harris No. 316, Saskatchewan Scotland * Harris, Outer Hebrides (sometimes called the Isle ...

"Radio station to expand coverage,"
December 16, 1988, ''

Salina Journal ''Salina Journal'' is a daily morning newspaper based in Salina, Kansas, United States. It is delivered in north-central and north-western Kansas. Circulation is reported at 20,364 in 2019. History The ''Journal'' was founded in 1871. It was pur ...

,'' retrieved from

Newspapers.com Ancestry.com LLC is an American genealogy company based in Lehi, Utah. The largest for-profit genealogy company in the world, it operates a network of genealogical, historical records, and related genetic genealogy websites. In November 2018, ...

OCR text, July 26, 2020 On July 14, 2017, KXLS rebranded as "My 95.7". Shortly after, the host of the prior ''The Oldies Show'', Billy "PeeWee" Pritchett, died on October 14, 2018.Billy Alfred Taylor Pritchett
Enid News and Eagle - October 16, 2018

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References

External links

* XLS Mainstream adult contemporary radio stations in the United States Radio stations established in 1995 1995 establishments in Oklahoma {{Oklahoma-radio-station-stub