KXHT (Hot 107.1) is a Hip-Hop-intense

mainstream urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso Mu ...

radio station licensed to

Marion, Arkansas Marion is a city in and the county seat of Crittenden County, Arkansas, Crittenden County, Arkansas, United States. The population was 12,345 at the 2010 United States Census, 2010 census, a 38.7% increase since 2000. The city is part of the Memp ...

and serves the

Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...

, area. The Flinn Broadcasting outlet operates at 107.1 MHz with an ERP of 2.75 kW. The station's studios are located in Southeast Memphis, and the transmitter site is in

West Memphis, Arkansas West Memphis is the largest city in Crittenden County, Arkansas, United States. The population was 26,245 at the 2010 census, ranking it as the state's 18th largest city, behind Bella Vista. It is part of the Memphis metropolitan area, and is ...

along the west shore of the

Mississippi River The Mississippi River is the second-longest river and chief river of the second-largest drainage system in North America, second only to the Hudson Bay drainage system. From its traditional source of Lake Itasca in northern Minnesota, it f ...

History

The station began targeting the Memphis area in the late 1980s with an All-Blues format. In 1996 it flipped to a

Mainstream Urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso Mu ...

direction, but it wouldn't be until 1997 when it shifted to a Rhythmic Contemporary Hits direction and adopted the KXHT calls and the ''"HOT 107.1"'' moniker. Today the station focuses mostly on Hip-Hop product (they phased out most of the vocal-driven R&B hits, especially the slow songs), complete with non-stop mixes and capitalizing on the

Southern Rap Southern hip hop, also known as Southern rap, South Coast hip hop, or dirty south, is a blanket term for a regional genre of American hip hop music that emerged in the Southern United States, especially in Atlanta, New Orleans, Houston, Memphi ...

genre, especially the

Crunk Crunk is a subgenre of hip hop music that emerged in the early 1990s and gained mainstream success during the mid 2000s. Crunk is often up-tempo and one of Southern hip hop's more dance and club oriented subgenres. An archetypal crunk track freq ...

tracks. In August 2006,

Nielsen BDS Broadcast Data Systems (also known as BDS or Luminate BDS), is a service that tracks radio, television and internet airplay of songs. The service, which is a unit of MRC Data, is a contributing factor to North American charts published by co-owned ...

had moved KXHT from the

Rhythmic Airplay panel Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

to the Urban Contemporary Airplay panel, but by May 2007 it placed the station back on the Rhythmic panel, as their direction and playlists reflected what was currently being played on the BDS-monitored Rhythmic chart rather than Urban. By April 2014, BDS returned KXHT to the R&B/Hip-Hop panel after adjusting its playlist and direction.

External links

* {{Memphis Radio XHT Mainstream urban radio stations in the United States Radio stations established in 1997