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KXEQ (1340 AM) is a
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
broadcasting a
Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
format. Licensed to
Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the ...
, United States, it serves the Reno area. The station is currently owned by Azteca Broadcasting Corporation.


History


KATO

Reno got its second radio station when KATO signed on for the first time on July 9, 1946. Owned by the Sierra Broadcasting Company, KATO was a Don Lee/ Mutual affiliate and broadcast with 250 watts from a transmitter at Sixth and Cassinella streets on the eastern edge of town. Robert Stoddard, the station's founding general manager, bought out Sierra Broadcasting in 1953 for $47,600. KATO was approved in 1958 to relocate its transmitter to a site east of town.FCC History Cards for KXEQ
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KBET

On May 28, 1959, KATO became KBET. Later that year, tragedy struck when 43-year-old newscaster and account executive Ernie Ferguson committed suicide on Thanksgiving. Stoddard's Comstock Telecasting Corporation made an application for television channel 4 in Reno in 1960; while it was not selected, KBET did increase its power to 1,000 watts in 1961. It broadcast from studios at the
Mapes Hotel Mapes Hotel was a hotel and casino located in Downtown Reno, Nevada, next to the Truckee River on Virginia Street. It was built in 1947 and opened on December 17 of that year. It was the first skyscraper built in the Western United States since t ...
downtown after having gone on the air from the basement of an Elks lodge. KBET was fined $5,000 by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
in 1971 for fraudulent billing practices that allowed an appliance distributor to double-bill its suppliers. Stoddard died in July 1975 of a heart attack while golfing in northern California; he was remembered for his folksy local newscasts and involvement in local high school sports. The First National Bank of Nevada took control of the KBET license and sold the country music outlet to the highest bidder the next year: Sierra Broadcasting, owned by Bob and Julie Day and Royce Adams. After an attempt to sell the license to Sterling Broadcasting in 1980 fell through, KBET was sold the next year to Reno Electronics, owned by former KOLO radio-TV general manager Stan Weisberger; the new ownership retained KBET's country format but sought to relocate the studios and acquire new equipment. However, by 1984, the station had flipped to oldies, perhaps because Reno had five country stations, and the next year it went in a middle-of-the-road direction and branded as "KBEST".


KRCV

1986 saw the sale of KBET and its Las Vegas sister, KNUU, to Doug and Christina Trenner's CAT Broadcasting for $2.1 million. A major format change followed: in May 1987, the station became KRCV, "Reno's Christian Voice"—the city's only Christian radio station. Although KRCV did not make money, a coalition of 75 business leaders, pastors and station listeners mounted an effort to buy the station outright the next year, with Trenner's blessing. In addition to its religious programming, KRCV presented Reno Silver Sox baseball and high school football broadcasts.


KXEQ

However, by 1991, KRCV was silent and CAT Broadcasting had filed for bankruptcy. As a debtor-in-possession, it sold KRCV to Rolando Collantes, owner of KSVN in
Ogden, Utah Ogden is a city in and the county seat of Weber County, Utah, United States, approximately east of the Great Salt Lake and north of Salt Lake City. The population was 87,321 in 2020, according to the US Census Bureau, making it Utah's eighth ...
and KGEN in
Tulare, California Tulare ( ) is a city in Tulare County, California. The population was 68,875 at the 2020 census. It is located in the heart of the San Joaquin Valley, eight miles south of Visalia and sixty miles north of Bakersfield. The city is named for th ...
, for $30,000 in 1991. KXEQ debuted on 1340 AM on December 14, 1991, as "La Super Q", with studios in a converted house on Linden Street. In 2014, KXEQ began broadcasting the Alex "El Genio" Lucas syndicated morning show.


References


External links

* * * {{Reno Radio XEQ 1946 establishments in Nevada Radio stations established in 1946