KWWV (106.1
FM, "Wild 106.1") is a
commercial radio station that is
licensed to
San Luis Obispo, California
San Luis Obispo (; Spanish for " St. Louis the Bishop", ; Chumash: ''tiłhini'') is a city and county seat of San Luis Obispo County, in the U.S. state of California. Located on the Central Coast of California, San Luis Obispo is roughly halfwa ...
. The station is owned by Dimes Media Corporation and broadcasts a
Top 40 (CHR) radio format. Programming includes ''The Wild Wake Up with Doughboy'' weekday mornings, DJ Flashback weekday afternoons and XYZ with Erik Zachary weeknights, ''
American Top 40
''American Top 40'' (previously abbreviated to ''AT40'') is an internationally syndicated, independent song countdown radio program created by Casey Kasem, Don Bustany, Tom Rounds, and Ron Jacobs. The program is currently hosted by Ryan Seacr ...
'' with
Ryan Seacrest
Ryan John Seacrest (born December 24, 1974) is an American media personality and producer. He is the co-host of ''Live with Kelly and Ryan'', as well as the host of multiple media shows including ''American Idol'', ''American Top 40'', and '' ...
weekends.
History
The station first signed on July 29, 1986 as KWSP, originally on the 106.3 FM frequency but later switching to 106.1. In August 1996, Hance Communications Ltd. sold KWSP to Gary and Virginia Brill for $500,000.
The KWWV
call letters originally were used on the 99.7 FM frequency, which carried a
smooth jazz format called "K-Wave". In 1997, smooth jazz was dropped in favor of
rhythmic contemporary hit radio (CHR) as "Kiss 99.7". In the fall of 1999, station owner
American General Media moved the format and the KWWV call sign to 106.1 FM to provide better signal coverage throughout San Luis Obispo County. Eventually, the station was forced to drop the "Kiss" moniker after
Clear Channel Communications
iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
(now iHeartMedia) filed suit claiming ownership of the name "
Kiss". Following a period of American General Media ownership, the station was purchased by Clear Channel.
Following the demise of Clear Channel-owned
mainstream top 40
Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/contemporary hit radio, CHR) is a 40-song music chart published weekly by Billboard (magazine), ''Billboard'' Magazine that ranks the most popular songs of pop music being played o ...
outlet
KSLY ("SLY 96"), "Wild 106.1" adjusted its rhythmic CHR format to a more mainstream
Top 40 presentation, reclaiming the number-one spot in the
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
ratings among females ages 18–34.
HD radio
KWWV broadcasts in
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
. KWWV-HD1 simulcasts the analog signal at 106.1 FM. KWWV-HD2 carries a
news/talk format branded as "K-News 98.5". KWWV-HD3 is a simulcast of
KYNS, an
AM station broadcasting
alternative rock as "Alt 93.7".
On June 1, 2020, KWWV-HD2 changed their format from soft adult contemporary to
conservative talk, branded as "K-News 98.5".
K-News 98.5 Debuts in San Luis Obispo
Radioinsight - June 1, 2020
References
External links
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{{coord, 35.361, N, 120.657, W, type:landmark_region:US_source:FCC, display=title
WWV
Contemporary hit radio stations in the United States
Mass media in San Luis Obispo County, California
Radio stations established in 1989
1989 establishments in California