KWSM-LD,
virtual channel
In most telecommunications organizations, a virtual channel is a method of remapping the ''program number'' as used in H.222 Program Association Tables and Program Mapping Tables to a channel number that can be entered via digits on a receiver's ...
32 (
UHF
Ultra high frequency (UHF) is the ITU designation for radio frequencies in the range between 300 megahertz (MHz) and 3 gigahertz (GHz), also known as the decimetre band as the wavelengths range from one meter to one tenth of a meter (on ...
digital
Digital usually refers to something using discrete digits, often binary digits.
Technology and computing Hardware
*Digital electronics, electronic circuits which operate using digital signals
**Digital camera, which captures and stores digital i ...
channel 20), is a
low-powered Estrella TV
Estrella TV () is an American Spanish-language broadcast television network owned by the Estrella Media subsidiary of HPS Investment Partners, LLC. The network primarily features programs, the vast majority of which are produced by the network ...
-
affiliated television station
A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...
licensed to
Santa Maria, California
Santa Maria (Spanish language, Spanish for "Mary, mother of Jesus, St. Mary") is a city near the Central Coast (California), Central Coast of California in northern Santa Barbara County, California, Santa Barbara County. It is approximately no ...
, United States. The station is owned by
Cocola Broadcasting.
Recent developments
On March 30, 2023, Bridge Media Networks, the parent company of
NewsNet and Sports News Highlights (SNH) (backed by
5-hour Energy creator
Manoj Bhargava
Manoj Bhargava (born 1953) is an Indian Americans, Indian American billionaire businessman and philanthropist. He is the founder and CEO of Innovations Ventures LLC (Doing business as, dba Living Essentials LLC), the company known for producing ...
), announced it would acquire KWSM-LD and six other Cocola stations for $3.2 million.
Upon completion of the transaction, KWSM-LD will become one of Bhargava's two TV station properties in the Santa Barbara–Santa Maria–San Luis Obispo media market.
Subchannels
The station's digital signal is
multiplexed:
References
External links
*
Cocola Broadcasting
{{Central Coast TV
WSM-LD
Television channels and stations established in 1999
Low-power television stations in the United States
1999 establishments in California