KWRL (102.3
FM, "The River") is a
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
licensed
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to serve
La Grande, in the
U.S. state
In the United States, a state is a constituent political entity, of which there are 50. Bound together in a political union, each state holds governmental jurisdiction over a separate and defined geographic territory where it shares its sove ...
of
Oregon
Oregon () is a state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington, while the Snake River delineates much of its eastern boundary with Idaho. T ...
. The station is owned by Elkhorn Media Group and the
broadcast license
A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which vary f ...
is held by KWRL, LLC.
KWRL broadcasts a
hot adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...
music format.
History
This station received its original
construction permit for a new FM station broadcasting with 3,000
watt
The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
s of
effective radiated power
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...
on 100.1
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
from the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdicti ...
on May 2,
1988
File:1988 Events Collage.png, From left, clockwise: The oil platform Piper Alpha explodes and collapses in the North Sea, killing 165 workers; The USS Vincennes (CG-49) mistakenly shoots down Iran Air Flight 655; Australia celebrates its Bicenten ...
.
The new station was assigned the call letters KWRL by the FCC on June 27, 1988.
KWRL received its
license to cover from the FCC on November 25, 1988.
In January 1996, KWRL received authorization to move to 99.9
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
and upgrade from a class A to a class C1 station with 60,000
watt
The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...
s of
effective radiated power
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...
.
In October 1998, original license holder Grande Ronde Broadcasting, Inc., reached an agreement to sell this station to Capps Broadcast Group through their KSRV, Inc., subsidiary. The deal was approved by the FCC on December 14, 1998, and the transaction was consummated on December 18, 1998.
Effective August 28, 2012, KWRL was sold by Capps Broadcast Group to KWRL, LLC for $750,000.
In 2017, KWRL moved from 99.9
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
to 102.3
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
with no other changes in power and transmitter location.
Construction permit
The FCC granted KWRL a new construction permit on March 13, 2009, to raise the antenna's height above average terrain to , unify the effective radiated power at 25,000 watts, and move the transmitter southeast to 45°07'21"N, 117°46'44"W.
The station was issued a
license to cover for the permit on October 13, 2009.
References
External links
KWRL official website*
*
*
{{Adult Contemporary Radio Stations in Oregon
WRL
Hot adult contemporary radio stations in the United States
La Grande, Oregon
Radio stations established in 1988
1988 establishments in Oregon