KWRD-FM (100.7
MHz
The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...
) is a
commercial
Commercial may refer to:
* a dose of advertising conveyed through media (such as - for example - radio or television)
** Radio advertisement
** Television advertisement
* (adjective for:) commerce, a system of voluntary exchange of products and s ...
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed
A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit).
A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
to
Highland Village,
Texas
Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
, and serving the
Dallas-Fort Worth Metroplex. It is owned by the
Salem Media Group
Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American radio broadcaster, Internet content provider, and magazine and book publisher formerly based in Camarillo, California (moved most operations to Ir ...
and broadcasts a
Christian talk and teaching
Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk programm ...
radio format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. The
call sign
In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
represents the station's moniker, "The Word," as in The Word of God. KWRD-FM is not co-owned with
KWRD (AM) in
Henderson, Texas
Henderson is a city and the county seat of Rusk County, Texas, in Northeast Texas. Its population was 13,271 at the 2020 census. Henderson is named for James Pinckney Henderson, the first governor of Texas.
The city has functioned as a major cro ...
.
KWRD-FM has an
effective radiated power
Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...
of 98,000
watt
The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s. The
transmitter
In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is off Minnis Road in
Collinsville, Texas
Collinsville is a town in Grayson County, Texas, United States. Its population was 1,624 at the 2010 census, up from 1,235 at the 2000 census. It is part of the Sherman–Denison metropolitan statistical area. Collinsville is located on U.S. Rout ...
. The
studio
A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...
s and offices are located in
Irving.
Programming
KWRD-FM features both national and local religious leaders. It is a
brokered programming
Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...
station, in which hosts pay for blocks of time on the station and may seek donations to their ministries during their shows. Hosts include
Jim Daly,
Charles Stanley
Charles Frazier Stanley (born 1932) is Pastor Emeritus of First Baptist Church in Atlanta, Georgia, after serving as senior pastor for 49 years. He is the founder and president of In Touch Ministries, which widely broadcasts his sermons through te ...
,
John MacArthur and
Alistair Begg
Alistair Begg (born May 22, 1952) is the senior pastor of Cleveland's Parkside Church (located in Bainbridge Township, Geauga County, Ohio), a position he has held since 1983. He is the voice behind the Truth For Life Christian radio preaching a ...
. Some conservative political shows are also heard, including
Jay Sekulow
Jay Alan Sekulow (; born June 10, 1956) is an American lawyer, radio, television talk show host and politically conservative media personality. He has been chief counsel of the American Center for Law & Justice (ACLJ) since 1991. As a member of Pr ...
and
Eric Metaxas
Eric Metaxas (born 1963) is an American author, speaker, and conservative radio host. He has written three biographies, ''Amazing Grace: William Wilberforce and the Heroic Campaign to End Slavery'' about William Wilberforce (2007), ''Bonhoeffer: P ...
from the
Salem Radio Network
Salem Radio Network is a United States-based radio network that specializes in syndicated Christian political talk, music, and conservative secular news/talk programming. It is a division of the Salem Media Group.
Network information
Salem Ra ...
. News comes from SRN, the Salem Radio News service.
History
KRJT-FM
The station first
signed on
Signing may refer to:
* Using sign language
* Signature
A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...
the air on November 15, 1988 as KRJT-FM in
Bowie, Texas
Bowie ( ) is a town in Montague County, Texas, United States. The population was 5,218 at the 2010 census.
History
On July 22, 1881, Bowie was incorporated as a town in Montague County, Texas. (There is also a Bowie County, which includes ...
. It largely simulcasted its AM
sister station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement.
Radio sister stations will often have different formats, and somet ...
, KRJT (1410 AM, now
KNTX
KNTX is a radio station licensed in and serving the Bowie, Texas area with community and oldies programming. It broadcasts on AM frequency 1410 kHz and is under ownership of Henderson Broadcasting Company, LP. Much of the schedule consists of ...
). KRJT-FM’s effective radiated power was 3,000 watts, a fraction of its current output.
Bowie is about 90 miles northwest of the Dallas-Fort Worth Metroplex. The owners realized that if their FM station could move closer to Dallas, its value would greatly increase. The
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
granted its request to become a "move in" station. It changed its city of license to Highland Village, just north of both Dallas and Fort Worth, and the transmitter was relocated to Collinsville with a big increase in power, 98,000 watts.
KLTY and KWRD-FM
In 1997,
Salem Communications
Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American radio broadcaster, Internet content provider, and magazine and book publisher formerly based in Camarillo, California (moved most operations to Ir ...
bought
KEWS. That station had a long history of broadcasting Christian programming, once owned by evangelist
Jimmy Swaggart
Jimmy Lee Swaggart (; born March 15, 1935) is an American Pentecostalism, Pentecostal televangelism, televangelist, southern gospel, gospel music recording artist, pianist, and Christian author.
His television ministry, which began in 1971, an ...
. Salem began running its own Christian talk and teaching format on the station as KWRD-FM, ''The Word 94.9''. In early 2000, Salem acquired an FM station on 100.7 in the Dallas suburbs, airing
Christian Contemporary music
Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and s ...
as
KLTY-FM
KLTY (94.9 FM) is owned by the Salem Media Group with studios located in Irving, Texas, near Dallas and a transmitter in Cedar Hill. The format is similar to the "Fish" branded stations Salem owns elsewhere and its slogan is: "Your Life...Insp ...
.
Information from Broadcasting & Cable Yearbook 2010 page D-529
/ref>
On December 22, 2000, Salem swapped the two stations' frequencies to give KLTY the stronger signal.
On September 18, 2015, KWRD-FM began simulcasting on former Radio Disney
Radio Disney was an American radio network operated by the Disney Radio Networks unit of Disney Branded Television within the Disney General Entertainment Content, headquartered in Burbank, California.
The network broadcast music programming ...
affiliate KMKI (620 AM, now KTNO) for a week. The following week, KMKI switched formats to Business News/Talk with content formerly airing on KVCE (1160 AM). On October 20, 2015, KWRD-FM's programming was again simulcast on KVCE. That station is now KBDT, with new owners and a talk radio format.
KPXI
KPXI (100.7 MHz currently KTYK
KTYK (100.7 FM) is a terrestrial non-commercial analog and digital radio station, licensed to Overton, Texas, and broadcasting a Public radio format, featuring news, talk, and elements of Classical, Jazz, and Blues music, as a part of the Red R ...
) had been originally licensed to Mount Pleasant and the ownership had tried to be the move in to DFW winner but the former KJRT eventually prevailed in the contest. Salem Media bought KPXI out of foreclosure and moved it to Overton (near Tyler) to clear the frequency for the 100.7 in DFW. KPXI simulcast
Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
KWRD-FM until early 2009. when the FCC approved the transfer of KPXI to Jerry T. Hanszen owner of KGAS and KMHT. In 2018, KPXI was sold to Louisiana State University Shreveport
Louisiana State University Shreveport (LSU Shreveport or LSUS) is a public university in Shreveport, Louisiana. It is part of the Louisiana State University System. Initially, a two-year college, LSUS has expanded into a university with 21 ...
and now operates as public radio
Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing ...
station KTYK
KTYK (100.7 FM) is a terrestrial non-commercial analog and digital radio station, licensed to Overton, Texas, and broadcasting a Public radio format, featuring news, talk, and elements of Classical, Jazz, and Blues music, as a part of the Red R ...
Overton, broadcasting the Red River Radio network.
Signal
Unlike most of the area's FM stations like sister KLTY, which transmit their signals from Cedar Hill, KWRD-FM transmits its signal from an area east of Collinsville. Therefore, KWRD-FM's signal is much stronger in the northern parts of the Dallas/Fort Worth metroplex including Dallas
Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
, Denton, and McKinney
McKinney is a city in and the county seat of Collin County, Texas. It is Collin County's third-largest city, after Plano, Texas, Plano and Frisco, Texas, Frisco. A suburb of the Dallas–Fort Worth metroplex, McKinney is about north of Dallas.
...
as well as the cities of Decatur, Gainesville, Sherman
Sherman most commonly refers to:
*Sherman (name), a surname and given name (and list of persons with the name)
** William Tecumseh Sherman (1820–1891), American Civil War General
*M4 Sherman, a tank
Sherman may also refer to:
Places United St ...
, and Bonham, to as far north as Ardmore and Durant, Oklahoma
Durant () is a city in Bryan County, Oklahoma, United States that serves as the headquarters of the Choctaw Nation of Oklahoma. The population was 18,589 in the 2020 census. Durant is the principal city of the Durant Micropolitan Statistical A ...
, but is considerably weaker in Fort Worth
Fort Worth is the fifth-largest city in the U.S. state of Texas and the 13th-largest city in the United States. It is the county seat of Tarrant County, covering nearly into four other counties: Denton, Johnson, Parker, and Wise. According ...
and areas south of Dallas.
References
External links
The Word 100.7 FM official website
*
DFW Radio/TV History
{{coord, 33.536, N, 96.832, W, type:landmark_region:US_source:FCC, display=title
WRD-FM
WRD-FM
Radio stations established in 1987
Salem Media Group properties