KWLZ (99.3 FM) is an American commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Shasta Lake, California The City of Shasta Lake, known as Central Valley or CV prior to incorporation, is a city in Shasta County, California, United States. It is the closest settlement to Shasta Dam and Shasta Lake reservoir, which are popular tourist destinations. It ...

, serving the

Northern California Northern California (colloquially known as NorCal) is a geographic and cultural region that generally comprises the northern portion of the U.S. state of California. Spanning the state's northernmost 48 counties, its main population centers incl ...

area.

History

For over a decade, KNNN aired a CHR music format branded as "Mix 99.3". From its inception until the "Mix 99.3" brand was introduced, the station was known as "K-9 FM", and played a pop-based Adult Contemporary format. The original "K-9" AC format was the result of a listener voting process following a months-long format testing experiment, where a different format was played every hour of the day. In January 2007, 99.3 flipped to country as "99.3 Hank FM." On September 20, 2010, KNNN changed their call letters to KQMS-FM and changed their format to news/talk, simulcasting KQMS, as Hank FM and the KNNN calls moved to 87.7. On January 15, 2017, 99.3 dropped the KQMS simulcast and began stunting with a loop of " Wild Thing" by

Tone Lōc Anthony Terrell Smith (born March 3, 1966), better known by his stage name Tone Lōc (), is an American rapper, actor, and producer. He is known for his raspy voice, his hit songs " Wild Thing" and "Funky Cold Medina", for which he was nomin ...

. On January 18, KQMS-FM launched a rhythmic contemporary format, branded as "Wild 99.3" under the new calls KWLZ, launching with 10,000 songs in a row. The first song was " Fake Love" by

Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...

Former logos

References

External links

WLZ Radio stations established in 1989 Contemporary hit radio stations in the United States 1989 establishments in California {{California-radio-station-stub