KWJJ-FM (99.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...

. It is owned by

Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

and airs a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

and

southern rock Southern rock is a subgenre of rock music and a genre of Americana. It developed in the Southern United States from rock and roll, country music, and blues and is focused generally on electric guitars and vocals. Author Scott B. Bomar speculat ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. The studio is on SW Bancroft Street, near

downtown Portland Downtown Portland is the city center of Portland, Oregon, United States. It is on the west bank of the Willamette River in the northeastern corner of the southwest section of the city and where most of the city's high-rise buildings are found. ...

. The station

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is atop Portland's West Hills, off SW Fairmount Court.

History

Beautiful music KJIB

The station signed on the air on September 16, 1968, as KJIB. It was a stand-alone FM station, not attached to an AM station. KJIB was owned by Contemporary FM, Inc., with Bernard D. Seitz serving as owner and general manager. It aired a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...

format featuring mostly instrumental

cover version In popular music, a cover version, cover song, remake, revival, or simply cover, is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of popular songs along with

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...

and

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...

showtunes. The

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

referred to "

jib A jib is a triangular sail that sets ahead of the foremast of a sailing vessel. Its tack is fixed to the bowsprit, to the bows, or to the deck between the bowsprit and the foremost mast. Jibs and spinnakers are the two main types of headsails ...

," a sail used on sail boats. In 1974, KJIB was acquired by

Park Communications Roy Hampton Park (15 September 1910 – 25 October 1993) was an American media executive and entrepreneur. He is known for creating the Duncan Hines brand of packaged food products, and for his television/radio/newspaper conglomerate, Park Commun ...

, which owned other

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

stations around the country. A year earlier, Park bought KWJJ (AM 1080), a longtime Portland

station. For the first years of Park ownership, KJIB remained easy listening and KWJJ remained country.

Switch to country

In the late 1970s, Park moved KJIB from mainstream easy listening to a new format known as "Beautiful Country." The sound was soft, but used instrumental cover versions of country songs, rather than pop songs. KJIB switched to a conventional country format in the early 1980s. The FM station played mostly contemporary country hits with only a small amount of DJ chatter, while the AM station continued as a personality-oriented country outlet, going back several decades for its

playlist A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sever ...

of country tunes. On August 19, 1985, KJIB changed its

to the current KWJJ-FM. The two stations

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

ed the morning show and some other segments during the day. In 1995, KWJJ became a

network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

for ABC's

Real Country Real Country is a 24-hour radio format produced by Westwood One. Real Country is marketed at the demographic of men aged 35 to 64. Its programming consists of a fairly broad playlist of "Today's Stars and the Legends." Classic country is the st ...

, a

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

service.

Change in ownership

In 1996,

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

-based

Fisher Communications Fisher Communications was a media company in the United States. Based in Seattle, Washington, the company primarily owned a number of radio and television stations in the Western United States. It was the last company in the Seattle area to own ...

bought KWJJ-AM-FM for $35 million. Fisher continued the mainstream country format on KWJJ-FM and briefly continued the classic country format on KWJJ (AM). The following year, KWJJ (AM) became

hot talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

KOTK. In 2003, Fisher Communications sold KOTK and KWJJ-FM to

Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

for $44 million.Broadcasting & Cable Yearbook 2006 page D-416
/ref> Entercom changed KOTK to all-sports as KFXX. KWJJ-FM continued as a country outlet. On January 6, 2004, KWJJ-FM rebranded as "99.5 The Wolf."

Jingles and Imaging

KWJJ uses the "Reelworld One Country"

jingles A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually t ...

package and imaging service after dropping the "IQ Beats" custom package in 2009. Sweepers are done by Emily Mcintosh and Jack Murphy. This is Mcintosh's tenth country client and her fifth "Wolf" station to do sweepers and custom liners.

HD Radio

KWJJ broadcasts in the

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

format. The station carries two co-owned

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on-ai ...

stations on its subchannels; KWJJ-FMHD2 airs a

of KFXX, known as "The Fan." On October 26, 2015, KWJJ-FMHD3 launched with a simulcast of

KMTT KMTT (910 AM) is a commercial radio station licensed to Vancouver, Washington, broadcasting to the Portland, Oregon and Clark County, Washington. KMTT is owned by Audacy, Inc. and airs a sports format with programming from ESPN Radio. The studi ...

, known as "910 ESPN Portland."

References

External links

* * {{Entercom WJJ Country radio stations in the United States Radio stations established in 1968 1968 establishments in Oregon Audacy, Inc. radio stations