KWFB (100.9 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Holliday, Texas Holliday is a city in Archer County, Texas, United States. It is part of the Wichita Falls, Texas Metropolitan Statistical Area. The population was 1,758 at the 2010 census. The town is named for nearby Holliday Creek, named in turn for John Holli ...

, United States, the station serves the Wichita Falls area. The station is currently owned by Falls Media, LLC. Studios are located along Kemp Boulevard, south of downtown Wichita Falls and just west of

Midwestern State University Midwestern State University (MSU Texas) is a public liberal arts university in Wichita Falls, Texas. In 2020 it had 5,141 undergraduate students. It is the state's only public institution focused on the liberal arts. History Founded in 1922 as ...

, and the transmitter is located south of Iowa Park.

History

The station began as KIXC-FM in Quanah, Texas in the Fall of 1981. The station operated in Quanah as a class A station (3,000 watts max, later 6,000 watts). On 1984-07-02, the station changed its call sign to KQTX and on 1986-07-18 to KIXC-FM. In 2000 the station was sold to KIXC-FM LLC, a limited liability company owned by the Johnson family of Houston, Texas and the Mortons of Missouri City, Texas. The station changed formats to Oldies and changed classes to C2 (50,000 watts at 500 feet) from a new site between Quanah and Vernon, Texas. In 2008 the station changed to class C3 at a new site near the Wichita Falls city limits. Also in 2008, the Johnson family sold the station to Falls Radio LLC, owned by Dan Balla and David Stewart. In 2012, the company changed its name to Falls Media, LLC. KWFB (FM) studios are co-located with sister station KXXN (FM) "Big Country 97.5". The station was temporarily rebranded as 100.9 FM on February 8, 2022. On March 6, 2022 KWFB rebranded as "100.9 Jack FM".

References

External links

* WFB Jack FM stations Adult hits radio stations in the United States {{Texas-radio-station-stub