KVWE (102.9 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

format. Licensed to

Amarillo, Texas Amarillo ( ; Spanish for "yellow") is a city in the U.S. state of Texas and the seat of Potter County. It is the 14th-most populous city in Texas and the largest city in the Texas Panhandle. A portion of the city extends into Randall County ...

, United States, it serves the Amarillo area. The station is owned by

Alpha Media Alpha (uppercase , lowercase ; grc, ἄλφα, ''álpha'', or ell, άλφα, álfa) is the first letter of the Greek alphabet. In the system of Greek numerals, it has a value of one. Alpha is derived from the Phoenician letter aleph , which ...

. Its studios are located on Olsen Boulevard near Western Avenue in southwest Amarillo, and its transmitter is located near Farm Road 1719 and Loop 335 in northwest Amarillo. Originally KRGN-FM, it was sold by Family Life Radio to Midessa Broadcasting for $700,000. Then renamed to KEYU-FM, it was previously owned by

Drewry Communications The Drewry Communications Group was a media company based in Lawton, Oklahoma, wholly owned and operated by the Drewry family. The company was run by Robert Drewry (as the company's president), Bill Drewry (as its chief executive officer), an ...

. On August 10, 2015,

Raycom Media Raycom Media, Inc. was an American television broadcasting company based in Montgomery, Alabama. Raycom owned and/or provided services for 65 television stations and two radio stations across 44 markets in 20 states. Raycom, through its Commun ...

announced that it would purchase Drewry Communications for $160 million. The deal was completed on December 1, 2015. KEYU-FM, along with KTXC in Lamesa were Raycom's only radio stations since the company sold WMC AM- FM in

Memphis, Tennessee Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...

Infinity Broadcasting Corporation Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Imus an ...

in 2000. On May 16, 2019,

Gray Television Gray Television, Inc. is an American publicly traded television broadcasting company based in Atlanta, Georgia. Founded in 1946 by James Harrison Gray as Gray Communications Systems, the company owns or operates 180 stations across the United St ...

agreed to sell KEYU-FM to

for $250,000. On July 11, 2019, Alpha flipped the station from Spanish adult hits (as "Mundo FM") to an English-language

rhythmic CHR Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics, a form of gymnastics * Rhythmic (chart) The Rhythmic chart (also called Rhythmic Airplay, a ...

format as "WE 102.9", and changed the call letters to KVWE. On August 11, 2022, Alpha Media announced a change in station format to sports coverage, under the name "Panhandle Sports Star" on August 15, 2022, in affiliation with

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

References

External links

VWE (FM) Alpha Media radio stations Radio stations established in 1987 1987 establishments in Texas Sports radio stations in the United States {{Texas-radio-station-stub