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KMSG-LD (channel 39) is a low-power television station in Fresno, California, United States, affiliated with MyNetworkTV and Azteca América. It is owned by Cocola Broadcasting alongside
Merced Merced (; Spanish for "Mercy") is a city in, and the county seat of, Merced County, California, United States, in the San Joaquin Valley. As of the 2020 Census, the city had a population of 86,333, up from 78,958 in 2010. Incorporated on April 1 ...
-licensed Estrella TV affiliate KGMC (channel 43) and seven other low-power stations. KMSG-LD's transmitter is located on Bear Mountain, near Meadow Lakes, California. KMSG's Azteca America feed is rebroadcast on KVVG-LD channel 54.1 in Visalia.


History

KVVG-LD started out as KVVG-LP, an affiliate of Almavision for the Visalia area in early 2005. Formerly on channel 31, it later moved to channel 54. KVVG-LP changed to Tvida Vision in mid-2005. As of 2011, the station converted to a digital signal, as KVVG-LD. The KVVG calls were originally used on a DuMont affiliate on channel 27 in Tulare in the 1950s. The KMSG calls were originally used on what is now CW affiliate
KFRE-TV KFRE-TV (channel 59) is a television station licensed to Sanger, California, United States, serving the Fresno area as an affiliate of The CW. It is owned by Sinclair Broadcast Group alongside Visalia-licensed Fox affiliate KMPH-TV (channel ...
(channel 59) from its sign-on from 1985 to 2001. Until mid-2006, KMSG's programming was also seen on KPMC-LP (channel 42, now KZKC-LD) in
Bakersfield Bakersfield is a city in Kern County, California, United States. It is the county seat and largest city of Kern County. The city covers about near the southern end of the San Joaquin Valley and the Central Valley region. Bakersfield's populat ...
, which was sold to McGraw-Hill, becoming a standalone Azteca América affiliate and later a translator of
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
affiliate KERO-TV (channel 23). On September 28, 2020, MyNetworkTV programming moved to KMSG, after the network's previous affiliate, KAIL (channel 7), switched to TCT.


Programming

KMSG provides programming for the Hispanic community. Some of its most popular programming includes
novelas Novela or Novelas may refer to: Geography *Novelas (), in Penafiel, a parish in Portugal; see List of parishes of Portugal: P *Port-la-Nouvelle, Narbonne, Aude, France ( oc, La Novèla); a commune Literature *Novel genre in Spain and Latin Amer ...
, sports events such as First Division Mexican League Soccer,
news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...
,
talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...
, comedy, reality, and women's magazines.


Newscasts

When KMSG took on the MyNetworkTV affiliation, the station aired an edition of
KFSN-TV KFSN-TV (channel 30) is a television station in Fresno, California, United States, airing programming from the American Broadcasting Company, ABC network. It is Owned-and-operated station, owned and operated by the network's ABC Owned Television ...
's ''Action News'' at 8:00 p.m. weeknights, which previously aired on KAIL. The newscast ended in December 2021 and the station aired NewsNet for three months following. KMSG offers 2½ hours of news per week (30 minutes each weekday) with the San Joaquin Valley's only 8 p.m. newscast, ''My 53 News at 8:00'', hosted by news director Austin Reed, which debuted April 1, 2022. The half-hour newscast immediately repeats. KMSG also airs the weekly syndicated program ''The Reed Report'' produced by Reed, which also airs on
KWVT-LD KWVT-LD, VHF digital channel 11, is a low-powered YTA TV- affiliated television station serving Portland, Oregon, United States that is licensed to Salem. Its transmitter is located in West Portland. Operated by Northwest Television, LLC, the ...
.


Subchannels

The station's digital signal is multiplexed:


Rebroadcasters


Former


References


External links


Cocola BroadcastingKMSG MyTV53
{{Azteca América California MyNetworkTV affiliates Azteca América network affiliates Charge! (TV network) affiliates Decades (TV network) affiliates Daystar (TV network) affiliates MSG-LD MSG-LD Low-power television stations in the United States