KUVR (1380

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

, "The Greatest Hits of the 70's, 80's and More 1380 & 96.9") is an AM

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting an

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

music format. Licensed to

Holdrege, Nebraska Holdrege is a city in Phelps County, Nebraska, United States. The population was 5,495 at the 2010 census. It is the county seat of Phelps County. The Nebraska Prairie Museum is located in Holdrege. History Holdrege was established in 1883 wh ...

, United States, the station is currently owned by

Nebraska Rural Radio Association The Nebraska Rural Radio Association is a radio broadcast network in the U.S. state of Nebraska. It was formed in 1948 with the goal of bringing information to farmers and ranchers in the state, including daily grain and livestock markets, weather ...

History

KUVR was founded by Bill and Betty Rae Whitlock and went on the air October 22, 1956. It has occupied the same building in downtown Holdrege since 1958, which was previously occupied by

Northwestern Bell Northwestern Bell Telephone Company served the states of the upper Midwest opposite the Southwestern Bell area, including Iowa, Minnesota, South Dakota, North Dakota, and Nebraska. History Early beginnings It has never been definitively estab ...

Telephone Co. In 1971, an FM station was added, KUVR-FM (later separated from KUVR, now

KMTY KMTY (97.7 FM) is a radio station licensed to serve Gibbon, Nebraska, United States. The station is owned by Joseph Vavricek, through licensee Legacy Communications, LLC. KMTY broadcasts an active rock format branded as "Thunder 97.7 & 99.7" t ...

Ownership

In May 2013, Armada Media and Legacy Broadcasting traded some stations in Nebraska, with two stations in Holdrege (KUVR/1380 and KMTY/97.7) going to Legacy and eight others in the Scottsbluff and North Platte markets [KZTL/93.5 (Paxton-North Platte) and KRNP/100.7 (Sutherland-North Platte) KOAQ/690 (Terrytown), KOLT/1320 (Scottsbluff), KMOR/93.3 (Gering), KETT/99.3 (Mitchell), KOZY-FM/101.3 (Bridgeport), KHYY/106.9 (Minatare)] going to Armada Media. The transaction was consummated on October 11, 2013, with Legacy's purchase price pegged at $800,000. Effective January 17, 2020, Legacy Communications sold KUVR, translator K245CK, and six sister stations to Nebraska Rural Radio Association for $1.75 million.

References

External links

* * Oldies radio stations in the United States UVR Phelps County, Nebraska {{Nebraska-radio-station-stub