KUOA (1290

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Siloam Springs, Arkansas Siloam Springs is a city in Benton County, Arkansas, United States. The city shares a border on the Arkansas-Oklahoma state line with the city of West Siloam Springs, Oklahoma, which is within the Cherokee Nation territory. The town was founded i ...

. It serves

Northwest Arkansas Northwest Arkansas (NWA) is a metropolitan area and region in Arkansas within the Ozark Mountains. It includes four of the ten largest cities in the state: Fayetteville, Springdale, Rogers, and Bentonville, the surrounding towns of Benton an ...

, including Fayetteville and Bentonville. KUOA

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

s the

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on-ai ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

heard on co-owned 99.5

KAKS KAKS (99.5 FM) is a radio station broadcasting a sports format. Licensed to Goshen, Arkansas, United States, it serves the Fayetteville (North West Arkansas) area. The station is currently owned by Frank Pearson, through licensee Pearson Broad ...

and is owned by Jesus Gabriel Hernandez, through licensee Maxx Media Radio, LLC. The two stations are known as "ESPN Northwest Arkansas." They carry Arkansas-based sports shows in morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

and during the afternoon. A nationally syndicated sports show hosted by

Dan Le Batard Dan Le Batard is an American newspaper sportswriter, ex radio host, podcast host and television reporter based in Miami, Florida. He has also worked at ESPN, and for his hometown paper, the ''Miami Herald'', for which he wrote from 1990 to 2016. ...

is heard in late mornings and

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

is carried nights and weekends. KUOA has a daytime power of 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. But to protect other stations on

AM 1290 AM or Am may refer to: Arts and entertainment Music * A minor, a minor scale in music * ''A.M.'' (Chris Young album) * ''A.M.'' (Wilco album) * ''AM'' (Abraham Mateo album) * ''AM'' (Arctic Monkeys album) * AM (musician), American musician ...

, it greatly reduces power at night to 31 watts. It uses a

non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna (electronics), antenna which radiates equal radio power in all directions perpendicular to an axis (mathematics), axis (azimuthal directions), with power varying with angle ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off West University Street in Siloam Springs, near the Arkansas-

Oklahoma Oklahoma (; Choctaw language, Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a U.S. state, state in the South Central United States, South Central region of the United States, bordered by Texas on the south and west, Kansas on the nor ...

border. Programming is also heard on

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

95.3 K237GR in

Johnson Johnson is a surname of Anglo-Norman origin meaning "Son of John". It is the second most common in the United States and 154th most common in the world. As a common family name in Scotland, Johnson is occasionally a variation of ''Johnston'', a ...

History

On April 12, 1923, the station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air. It originally was a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-coun ...

, required to go off the air at sunset, when radio waves travel farther. The original frequency was 1260

kilocycle The cycle per second is a once-common English name for the unit of frequency now known as the hertz (Hz). The plural form was typically used, often written cycles per second, cycles/second, c.p.s., c/s, or, ambiguously, just cycles (Cy./Cyc.). The ...

s, moving to AM 1290 with the enactment in 1941 of the

North American Regional Broadcasting Agreement The North American Regional Broadcasting Agreement (NARBA, es, Convenio Regional Norteamericano de Radiodifusión) refers to a series of international treaties that defined technical standards for AM band (mediumwave) radio stations. These agreem ...

(NARBA). The station was acquired by

John Brown University John Brown University (JBU) is a Private university, private, interdenominational, Christianity, Christian university in Siloam Springs, Arkansas. Founded in 1919, JBU enrolls 2,343 students from 33 states and 45 countries in its traditional und ...

in 1933. It was run as a

Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk progra ...

station, carrying religious programs and

Southern Gospel Southern gospel music is a genre of Christian music. Its name comes from its origins in the southeastern United States. Its lyrics are written to express either personal or a communal faith regarding biblical teachings and Christian life, as ...

music.Broadcasting Yearbook 1986 page B-22
/ref> In 1947, it added an FM station at 105.7, using the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

KUOA-FM. The two stations were

network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

s of the

Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Old-time radio, golden ...

. The FM station was later sold to separate owners and is now

KMCK-FM KMCK-FM (105.7 Hertz, MHz) is a commercial radio, commercial radio station broadcasting a Contemporary hit radio, Top 40 (CHR) radio format. The station is city of license, licensed to Prairie Grove, Arkansas, and serves Northwest Arkansas. It i ...

, a

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

station. In 2005, the university sold the AM radio station to longtime Northwest Arkansas broadcaster Dewey Johnson. But he retired due to health problems. The station was sold later that year to Galen O. Gilbert, a former JBU student who had owned radio stations in Missouri, Oklahoma, and Texas. Gilbert started a

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

format on the station. The station was sold in August 2008 to longtime Arkansas broadcaster Jay Bunyard, and became an all-

station known as "The Hog". Paired with a brand new Fayetteville-licensed FM translator at 105.3 FM, the radio station aired live and local programming throughout the day, and focused mainly on

Arkansas Razorbacks The Arkansas Razorbacks, also known as the Hogs, are the intercollegiate athletics teams representing the University of Arkansas, located in Fayetteville. The University of Arkansas student body voted to change the name of the school mascot (ori ...

athletics. In 2010, Bunyard purchased

FM 99.5 The following radio stations broadcast on FM frequency 99.5 MHz: Argentina * Blu Radio in San Juan * Cordillerana in San Martín de los Andes, Neuquen * De la ciudad in Tornquist, Buenos Aires * LRM748 Del Siglo in Rosario, Santa Fe * ...

, and The Hog was

on its 25,000 watt signal. On December 13, 2012, KUOA split from its simulcast with sports-formatted

99.5 FM and changed to a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format, branded as "AM 1290 The Mouth". On January 1, 2015, the talk programming was discontinued. KUOA resumed simulcasting sports-formatted KAKS 99.5 FM. KUOA began airing its programming on

K249EV 97.7 MHz, licensed to

Johnson, Arkansas Johnson is a city in Washington County, Arkansas, Washington County, Arkansas, United States. The community is located in the Ozarks, Ozark Mountains and is surrounded by valleys and natural spring (hydrology), springs. Early settlers took advanta ...

. In November 2016, the translator moved its frequency to 95.3 FM, as K237GR. Hog Radio sold KUOA to Jesus Gabriel Hernandez's Maxx Media Radio, LLC for $50,000 effective April 30, 2021.

References

External links

{{ESPN Arkansas UOA Radio stations established in 1984