KTXX-FM (104.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

, "The Horn") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Bee Cave, Texas Bee Cave is a city located in Travis County, Texas, United States. Its population was 9,144 as of the 2020 census. History Bee Cave was named by early settlers for a large cave of wild bees found near the site. A post office opened there under the ...

, and serving the

Greater Austin The Austin–Round Rock–San Marcos metropolitan statistical area (or Greater Austin) is a five-county metropolitan area in the U.S. state of Texas, as defined by the Office of Management and Budget. The metropolitan area is situated in Ce ...

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...

. The station broadcasts a

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

and is owned by Genuine Austin Radio. KTXX-FM's

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is located on State Highway 71 on the west side of Austin. The station has

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices along Loop 360 in Southwest Austin. KTXX-FM broadcasts in the

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

format. Its HD3

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

s the

progressive country Progressive country is a subgenre of country music developed in the early 1970s.''Cosmic Cowboys and New Hicks: The Countercultural Sounds of Austin's Progressive Country Music Scene'', Stimeling, Travis David. History In the late 1960s and earl ...

format heard on co-owned 99.3

KOKE-FM KOKE-FM (99.3 MHz) is a commercial FM radio station broadcasting a progressive country radio format. Licensed to Thorndale, Texas, KOKE-FM serves the Greater Austin radio market. The station is owned by Genuine Austin Radio, LP. The transmitter ...

. The HD4 subchannel airs a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

sound, known as "The Bat," which feeds

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

105.3 K287FG. In addition, most of KTXX-FM's sports programming is heard on

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

AM 1260 The following radio stations broadcast on AM frequency 1260 kHz: There are 55 stations in the United States which broadcast on 1260 AM; the Federal Communications Commission classifies 1260 AM as a regional frequency. Argentina * LT14 Gral ...

KTAE in

Taylor Taylor, Taylors or Taylor's may refer to: People * Taylor (surname) **List of people with surname Taylor * Taylor (given name), including Tayla and Taylah * Taylor sept, a branch of Scottish clan Cameron * Justice Taylor (disambiguation) Plac ...

and its translator, 101.9 K270CO Round Rock.

Programming

KTXX-FM calls itself "The Horn," referring to the

Texas Longhorns The Texas Longhorns are the athletic teams representing the University of Texas at Austin. The teams are sometimes referred to as the Horns and take their name from Longhorn cattle that were an important part of the development of Texas, and a ...

. It is the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...

for the

University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 ...

sports teams. KTXX-FM carries local sports shows during the day and airs programming from

Houston Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

-based

SportsMap SportsMap is a sports radio network that is distributed by Gow Media. The SportsMap Radio Network supplies its network affiliates with a 24-hour schedule of sports programming, including call-in shows and sports updates. Over its history, through ...

on nights and weekends.

History

KFFQ and KLKM

The station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

in 1984 as KFFQ, playing

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

. It was originally

to Llano and was owned by Duane Fox. In 1988, it was acquired by Maxagrid Broadcasting, which switched 104.9 to a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...

format as KLKM. Around 2000, the station changed its

city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broa ...

Dripping Springs, Texas Dripping Springs is a city in Hays County, Texas, United States. The population was 4,650 at the 2020 census. Dripping Springs is a primarily rural town. Geography Dripping Springs is in northern Hays County at (30.191998, –98.085382). It is ...

and became "Digital 104.9" KXXS. In July 1998, after being at 104.7 FM as KBAE FM, 104.9 FM entered the Austin market as a religious formatted station.

104.9 The Beat

In February 2007, that format and

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

moved to 92.5, to make room for

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

station KXBT as "Beat 104.9". This was the third incarnation of "The Beat", which originally launched on 104.3 in 1998 as KQBT, although it later adopted the KXBT call letters on the same frequency after six months. The format moved from 104.3 due to a change in ownership when

Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

sold the frequency to

Univision Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes ...

. The staff and lineup from "The Beat" was still intact, even though new owner Entercom let them go. They were hired by Border Media Partners (BMP). On September 26, 2008, BMP announced that KXBT will flip to Spanish

Contemporary Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...

. On September 29, 2008, KXBT became a simulcast of KXXS. This allowed the station to be heard around

, with KXBT serving the western portion and KXXS covering the eastern part of the market. The simulcast was called "Digital 104.9 y 92.5". The "Digital" simulcast was broken up in mid-2009, when 104.9 flipped to

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

. The Spanish Contemporary format was retained on 92.5. "The Beat" aired on 105.9

KFMK KFMK (105.9 FM) is an Austin, Texas radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasti ...

and later 102.3

KPEZ KPEZ (102.3 FM "102.3 The Beat") is a commercial radio station in Austin, Texas. It is owned by iHeartMedia and airs a rhythmic contemporary radio format. It shares studios with four other iHeart stations in the Penn Field complex in the So ...

Sports radio

On November 2, 2009, the format changed to all-sports, and was branded as "104.9 The Horn". The brand is a tribute to the

sports teams, the

. At first, KTXX-FM aired local sports shows and carried

ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...

programming nights and weekends. On January 2, 2014, the ESPN Radio programming was dropped. KTXX-FM became a hybrid of sports talk and

. Morning and afternoon

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

, as well as the noon hour, remained local sports talk, while the other non-sporting event hours became classic hits. On May 5, 2014, more sports talk was added. The schedule had sports talk from 6am to 7pm and classic hits the rest of the day, unless a sporting event or specialty program was being broadcast. In February 2015, The Horn dropped the classic hits portion of its format and began airing sports full-time with

NBC Sports Radio NBC Sports Radio was a sports radio network that debuted on September 4, 2012. The network content was produced by the NBC Sports Group division of NBCUniversal and distributed by Westwood One, which is the corporate successor to the remains of t ...

programming heard nights and weekends, and NBC Sports updates during the day. NBC Sports was later replaced with

SB Nation Radio SportsMap is a sports radio network that is distributed by Gow Media. The SportsMap Radio Network supplies its network affiliates with a 24-hour schedule of sports programming, including call-in shows and sports updates. Over its history, through ...

(now SportsMap), based in

. KTXX-FM's

was switched to

, although its studios and transmitter remain in Austin. On June 16, 2015, KTXX-FM became the

of the

.Texas Athletics and IMG announce new radio partnership
/ref>

References

External links

* * * * {{Sports Radio Stations in Texas TXX-FM Sports radio stations in the United States Radio stations established in 1985 1985 establishments in Texas