KSXY (100.9 FM, "The 101") is an

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...

formatted

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to Forestville,

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

, United States. It is owned by Sinclair Telecable, Inc. DBA Sinclair Communications.

History

When KSXY began broadcasting operations, the station was at 95.9 MHz and was billed as SEXY 95.9 airing a Top 40 Mainstream format. After the purchase of the station by Sinclair Broadcasting in 2001, the station moniker was changed from Sexy to Hot and swapped signals with its sister station KRSH and renamed HOT 98.7. After 2 years airing a rhythmic format, Hot 98.7 changed back to their original mainstream format. In July 2006, Hot 98.7 changed formats again to Top 40/Rhythmic and became Hot 98.7 "Blazin' Hip-Hop and R&B!" On August 23, 2007, KSXY changed formats once more to rhythmic pop-leaning

Adult Top 40 The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Systems ...

and began billing the station as "Y 98.7", with emphasis on 80s, 90s and current music. This format change coincides with the transfer of the station license to Commonwealth Communications which has been co-owner of the Sinclair Santa Rosa Cluster. On February 8, 2008, KSXY moved to 100.9 FM in yet another frequency swap, this time with KXTS which took over the 98.7 FM frequency. In July 2011, KSXY began shifting its direction back to Rhythmic Top 40, thus putting it in competition with

KHTH KHTH (101.7 FM) is a commercial radio station in Santa Rosa, California, broadcasting a contemporary hit radio (Top 40/CHR) radio format A radio format or programming format (not to be confused with broadcast programming) describes the overa ...

after it debuted with a Mainstream Top 40 direction. Some

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

was mixed into the rotation in 2015. On September 8, 2017, KSXY flipped to alternative rock as "Modern Alternative, The 101". The change returned the format to the market after Sinclair dropped the format on KNOB 5 months prior.Y100.9 Santa Rosa Gives Way To Alternative “The 101”
Radioinsight - September 12, 2017

KSXY-HD2

Broadcasts at translator 95.5 K238AF

Santa Rosa Santa Rosa is the Italian, Portuguese and Spanish name for Saint Rose. Santa Rosa may also refer to: Places Argentina *Santa Rosa, Mendoza, a city * Santa Rosa, Tinogasta, Catamarca * Santa Rosa, Valle Viejo, Catamarca * Santa Rosa, La Pampa * S ...

. the translator went through a whole bunch of different formats each year. It first originally had simulcasted with

KRSH KRSH is a commercial radio station in Healdsburg, California, broadcasting to the Santa Rosa, California, area on 95.9 FM. KRSH airs an adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio form ...

95.9 FM, but in 2011 it flipped to

Comedy Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term o ...

branded as Funny 95.5. Then this was followed with a Religious Christian Talk format branded as 95.5 Roka-FM. Then it would again flip this time to Soft Oldies branded as Vintage 95.5. Then it would go on to flip this time to Classical Music branded as Classical 95.5. In 2016 the station flipped to Spanish CHR branded as Latino 95.5.

Former logo

References

External links

* * * Napa County, California SXY Radio stations established in 1996 Alternative rock radio stations in the United States {{California-radio-station-stub