KSTT-FM (104.5 FM, "Coast 104.5") is a commercial

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

that is

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Atascadero, California Atascadero (Spanish for "Mire") is a city in San Luis Obispo County, California, about equidistant from Los Angeles and San Francisco on U.S. Route 101. Atascadero is part of the San Luis Obispo-Paso Robles metropolitan statistical area, which e ...

, United States and broadcasts to the

San Luis Obispo San Luis Obispo (; Spanish for " St. Louis the Bishop", ; Chumash: ''tiłhini'') is a city and county seat of San Luis Obispo County, in the U.S. state of California. Located on the Central Coast of California, San Luis Obispo is roughly halfwa ...

and Santa Maria—

Lompoc, California Lompoc ( ; Chumash: ''Lum Poc'') is a city in Santa Barbara County, California. Located on the Central Coast, Lompoc has a population of 43,834 as of July 2021. Lompoc has been inhabited for thousands of years by the Chumash people, who called ...

areas. The station is owned by

American General Media American General Media is a media company specializing in radio. It was founded by Lawrence Brandon and is operated by sons Anthony and Rogers. American General Media is headquartered in Bakersfield, California. Lawrence Brandon owned and op ...

and airs a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format.

History

The station was first signed on in 1979 as KIQO by Midway Broadcasters Inc. In July 1984, Gareth F. Garlund and Anna Garlund sold their 80% stake in Midway Broadcasters to partners Gary F. Brill and Virginia Brill, who owned the other 20%, for $700,000. In July 1998, Midway sold KIQO to

Bakersfield, California Bakersfield is a city in Kern County, California, United States. It is the county seat and largest city of Kern County. The city covers about near the southern end of the San Joaquin Valley and the Central Valley region. Bakersfield's populat ...

-based

for $1.5 million. At the time, the station carried an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

music format. On May 31, 2016, El Dorado Broadcasting sold the

intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...

of KSTT-FM ( 101.3 FM) in Los Osos-Baywood Park to American General Media as part of a series of divestitures of its Central Coast stations. The deal did not include the 101.3 FM frequency itself, which remained with El Dorado and changed its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

to KJRW. The transaction was completed July 1, with KIQO dropping its

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...

format branded "Q104.5", picking up the KSTT-FM call letters and that station's

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

format, and rebranding as "Coast 104.5".

References

External links

* {{Adult Contemporary Radio Stations in California STT-FM Hot adult contemporary radio stations in the United States Atascadero, California Mass media in San Luis Obispo County, California Radio stations established in 1979 1979 establishments in California