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KSMY (106.7 FM, "La Mejor 106.7") is a commercial radio station that is licensed to Lompoc, California, United States and serves the Santa Maria—Lompoc area. The station is owned by Alfredo Plascencia's Lazer Broadcasting, through licensee Lazer Licenses, LLC, and broadcasts a Spanish oldies format.


History

The station first signed on in 1997 as KAKV and originally was owned by Stuart McRae. The station aired an adult standards format. On January 21, 2000, KAKV changed its call letters to KSMY. In February 2000, McRae Media Group sold KSMY, then broadcasting a
contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
format, to Fresno, California-based Bathysphere Broadcasting Corporation for $525,000. The station changed hands once more in September when Bathysphere sold 11 stations throughout Central California, plus a
construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...
for KSMY, to
Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
for $45 million. The permit authorized KSMY to operate with an effective radiated power of 1,650 watts at height above average terrain. On July 15, 2002, KSMY switched formats from oldies to hot adult contemporary, identifying as "My 106.7". On June 29, 2007, Clear Channel divested 16 stations in California and Arizona, including KSMY, to private equity firm Frontier Capital Partners for $40 million. At the time of the sale, the station aired a Spanish adult hits format known as "La Preciosa". In May 2009, El Dorado Broadcasters dropped La Preciosa from KSMY in favor of
Spanish adult contemporary Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...
with the branding "El Compa". The new format emphasized hit songs from the 1980s to the present. In 2016, El Dorado sold all of its stations in the Santa Maria radio market. KSMY was sold to Lazer Broadcasting for $400,000. Lazer flipped the station to Spanish oldies and rebranded it as "La Mejor".


References


External links

* {{Lazer Broadcasting SMY Santa Barbara County, California SMY