KRVV (100.1 FM, "100.1 The Beat") is an American

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

to Bastrop, Louisiana, and serving the Monroe, Louisiana region. The station is owned by The Radio People and the

broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which vary f ...

is held by Holladay Broadcasting Of Louisiana, LLC. Studios are located in Monroe, and its transmitter is located south of Bastrop.

Programming

KRVV broadcasts an urban/hip-hop music format to the Monroe, Louisiana, area. KRVV air personalities include

The Steve Harvey Morning Show ''The Steve Harvey Morning Show'' is a national radio program which is currently broadcast from Los Angeles. The nationally syndicated show features host Steve Harvey and a team of comedians and commentators. The show runs approximately four ...

, Grave Digga, DJ Make-A-Move, and

The Breakfast Club ''The Breakfast Club'' is a 1985 American teen coming-of-age comedy-drama film written, produced, and directed by John Hughes. It stars Emilio Estevez, Paul Gleason, Anthony Michael Hall, Judd Nelson, Molly Ringwald, and Ally Sheedy. The ...

History

At one time KRVV used to be a Public Broadcasting Radio Station back in 1967 until 1991 when new owners Holladay Broadcasting changed the station's branding and format to "The River", a mostly classic rock format that evolved into current mainstream rock, until again changing to "100.1 The Beat" broadcasting an

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban conte ...

format. The station has been airing its current format since 1993.

Format

Urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...

1993–Present

External links

KRVV official website
* {{Urban Radio Stations in Louisiana Radio stations in Louisiana Urban contemporary radio stations in the United States The Radio People radio stations Radio stations established in 1967