KRVI (106.7 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting an adult hits format. It is licensed to

Mount Vernon, Missouri Mount Vernon is a city in and the county seat of Lawrence County, Missouri, United States. The population was 4,575 as of the 2010 census. It was estimated to be 4,960 by the City of Mount Vernon on July 1, 2020. History Mount Vernon was platte ...

, United States, and serves the

Springfield, Missouri Springfield is the third largest city in the U.S. state of Missouri and the county seat of Greene County. The city's population was 169,176 at the 2020 census. It is the principal city of the Springfield metropolitan area, which had an estimat ...

area. The station is owned by SummitMedia. The station first aired in 1994 as KHTO Hot 106.7 "Springfield's Hottest Hits" and aired a Top 40 (CHR) format. The station also used to be KZRQ, known as Z106.7 (previously Channel Z-104.1 Rock This) and had an active rock format. Prior to that, the station was KHTO 106.7 The End "Music For All People".

Journal Communications Journal Media Group (formerly Journal Communications) was a Milwaukee, Wisconsin-based newspaper publishing company. The company's roots were first established in 1882 as the owner of its namesake, the ''Milwaukee Journal'', and expanded into br ...

and the

E. W. Scripps Company The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is he ...

announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E.W. Scripps Company name that owned the two companies' broadcast properties, including KRVI. The transaction was completed in 2015, pending shareholder and regulatory approvals. Scripps exited radio in 2018; the Springfield stations went to SummitMedia in a four-market, $47 million deal completed on November 1, 2018. On October 28, 2020, KRVI dropped its "The River" adult hits format and began stunting with Christmas music, branded as "Santa 106.7".Santa Heads to Springfield
Radioinsight - October 29, 2020 They have since reverted to "The River" branding.

References

External links

* RVI Radio stations established in 1993 1993 establishments in Missouri {{Missouri-radio-station-stub