KRVE (96.1 FM) is an

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Brusly, Louisiana Brusly is a town in West Baton Rouge Parish, Louisiana, United States. The population was 2,589 at the 2010 census. It is part of the Baton Rouge Metropolitan Statistical Area. History The town was established in 1901. Its Brusly High School b ...

, and serving the

Baton Rouge metropolitan area The Baton Rouge metropolitan statistical area, as defined by the United States Office of Management and Budget, or simply the Baton Rouge metropolitan area or Greater Baton Rouge, is a sprawling metropolitan statistical area surrounding the city ...

. It broadcasts an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, switching to

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...

for much of November and December. KRVE is owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

with its

radio studio A recording studio is a specialized facility for sound recording, mixing, and audio production of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enoug ...

s and offices located east of downtown Baton Rouge near the

I-10 Interstate 10 (I-10) is the southernmost cross-country highway in the American Interstate Highway System. I-10 is the fourth-longest Interstate in the United States at , following I-90, I-80, and I-40. This freeway is part of the originally pl ...

I-12 I12 or I-12 may refer to: * I12 engine * Interstate 12, a highway in the U.S. state of Louisiana * *Jönköping Regiment (1816–1927), a Swedish infantry regiment *Småland Regiment (1928–1974), a Swedish infantry regiment See also * 1 ...

interchange. It is known as "96.1 The River." KRVE has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would hav ...

(ERP) of 50,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on Frenchtown Road in

Central, Louisiana Central is a city in the U.S. state of Louisiana, second largest city in East Baton Rouge Parish, and part of the Baton Rouge metropolitan statistical area. The state's newest incorporated city in April 2005, Central had a 2020 census population ...

. KRVE broadcasts using

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

technology. The HD2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compress ...

carries an

urban gospel Urban/contemporary gospel is a modern subgenre of gospel music. Although the style developed gradually, early forms are generally dated to the 1970s, and the genre was well established by the end of the 1980s. The radio format is pitched prima ...

format from iHeartRadio known as "Hallelujah." The HD3 digital subchannel carries a

worship music Contemporary worship music (CWM), also known as praise and worship music, is a defined genre of Christian music used in contemporary worship. It has developed over the past 60 years and is stylistically similar to pop music. The songs are fr ...

format known as "

Air1 Air1 is an American Christian radio network. Owned by the Educational Media Foundation (EMF), it primarily broadcasts contemporary worship music, and is a sister to the EMF's K-Love network. History In 1986, KLRD began broadcasting Christia ...

." That feeds 99 watt

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

W266CD at 101.1 MHz in Baton Rouge.

Programming

KRVE is the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...

for the nationally syndicated morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

show ''"Murphy, Sam and Jodi"''. On weeknights, it also carries the syndicated call-in and request show ''"

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ar, دليلة, Dalīlah; grc, label=Greek, Δαλιδά, Dalidá) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved b ...

"''. Both shows are distributed by co-owned

Premiere Networks Premiere Networks (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a wholly owned subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It ...

History

The station was originally at 96.3, and was assigned the call letters KIEZ on August 18, 1989. On September 9, 1989, it officially

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air. As the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

indicated, it had an

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, n ...

format and was owned by McForhun, Inc. The studios were on Hatchell Lane in

Denham Springs Denham Springs is a city in Livingston Parish, Louisiana, United States. The 2010 U.S. census placed the population at 10,215, up from 8,757 at the 2000 U. S. census. At the 2020 United States census, 9,286 people lived in the city. The city is t ...

. On July 15, 1991, the station changed its call sign to the current KRVE. In addition, it moved to 96.1 that year. The KRVE call letters were previously owned by a Portuguese language FM radio station (now

contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from approximately 1945 to the present. Contemporary history is either a subset of the late modern period, or it is o ...

station

KLRK KLRK (95.3 MHz) is a radio station in Los Gatos, California, United States, serving the San Jose and Santa Clara Valley area. It is owned by the Educational Media Foundation (EMF) and part of its K-Love network. The primary transmitter is o ...

) in

San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popul ...

References

External links

The River's website
* {{IHeartMedia Radio stations established in 1989 Radio stations in Louisiana Mainstream adult contemporary radio stations in the United States 1989 establishments in Louisiana IHeartMedia radio stations