KEKR (1590

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

, 99.3 FM "Kicker 99.3") is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

, paired with an FM relay translator, broadcasting a

classic country Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades. Repertoire The radio format specializes in hits from the 1950s through the early 1980s, and focus primarily on innov ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

Licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Mexia, Texas Mexia ( ) is a city in Limestone County, Texas, Limestone County, Texas, United States. The population was 6,893 at the 2020 census. The city's motto, based on the fact that outsiders tend to mispronounce the name , is "A great place to live, ...

, the station serves the

Waco metropolitan area The Waco Metropolitan Statistical Area, as defined by the United States Census Bureau, is an area consisting of McLennan and Falls counties in Central Texas, anchored by the city of Waco. As of the 1 April 2010 census (which included only McLenn ...

. The station is currently owned by M&M Broadcasters, Ltd. Its studios are in Waco, and its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is located in Mexia.

Translator

History

On May 23, 1956, the station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

as KBUS. It was owned by Bi-Stone Broadcasting, and was a 500

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-coun ...

, required to leave the air after sunset. On February 29, 2012, the then-KLRK changed its format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM

translator Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The ...

K267AI 101.3 FM in

Moody, Texas Moody is a city in McLennan County, Texas, United States. The population was 1,376 at the 2020 census. It is part of the Waco Metropolitan Statistical Area. Geography Moody is located at (31.307489, –97.360210). According to the United States ...

. On February 28, 2013, KLRK changed its format to

Regional Mexican music Regional styles of Mexican music vary greatly from state to state. Norteño, banda, duranguense, Son mexicano and other Mexican country music genres are often known as regional Mexican music because each state produces different musical sounds ...

, branded as "La Caliente." On April 18, 2014, KLRK changed back to

dance hits Dance/Mix Show Airplay (formerly Hot Dance Airplay) is a monitored electronic dance music radio chart that is published weekly by ''Billboard'' magazine. History The chart came about as a result of the small but influential impact of electronic d ...

, branded as "101.3 Party". On February 3, 2015, KLRK changed its format to

adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

and rebranded as "Mix 101.3". On August 20, 2016, KLRK switched to a

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...

-formatted

KBHT KBHT (104.9 FM broadcasting, FM) is a radio station broadcasting an adult contemporary format. Licensed to Bellmead, Texas, Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by M&M Broadcasters. It ...

104.9 FM in Bellmead. 1590 switched again to adult hits, as "Bob-FM" simultaneously with 104.9 FM. Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

s, owned by the Groveton Family, and still broadcasting from Downtown Mexia. During the summer of 2018, KLRK began airing the national

Fox Sports Radio Fox Sports Radio is an American sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports division and iHeartMedia, parent company ...

feed and reimaged as "Fox Sports 1590." The station changed its call sign to KEKR on November 28, 2019. On January 19, 2020, KEKR changed their format from sports (which moved to KBHT-HD3) to classic country, branded as "Kicker 99.3".Fox Sports Central Texas Moves as Kicker Replaces Magic in Waco
Radioinsight - January 19, 2020

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References

External links

* * EKR Radio stations established in 1956 1956 establishments in Texas Classic country radio stations in the United States {{Texas-radio-station-stub