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All Classical Portland (89.9 FM, "KQAC") is an American classical
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
licensed to serve the community of
Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populous co ...
. KQAC is owned by All Classical Public Media, Inc., a non-profit 501(c)(3) organization. This classical music service is broadcast 24/7 in the Portland metro area at 89.9, at 88.1 at the
Oregon Coast The Oregon Coast is a coastal region of the U.S. state of Oregon. It is bordered by the Pacific Ocean to its west and the Oregon Coast Range to the east, and stretches approximately from the California state border in the south to the Columbia ...
and in the
Columbia Gorge The Columbia River Gorge is a canyon of the Columbia River in the Pacific Northwest of the United States. Up to deep, the canyon stretches for over as the river winds westward through the Cascade Range, forming the boundary between the state ...
. It is available worldwide via the Internet. KQAC, KQHR, and KQOC rely on support from their community. 93% of All Classical’s financial support comes directly from its community, which consists of listeners, nonprofit arts organizations, businesses and foundations in Portland,
Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...
, the central Oregon coast, and the Columbia Gorge. Additionally, a small portion of the station's annual budget comes from various foundation grants and from the
Corporation for Public Broadcasting The Corporation for Public Broadcasting (CPB) is an American publicly funded non-profit corporation, created in 1967 to promote and help support public broadcasting. The corporation's mission is to ensure universal access to non-commercial, ...
. All Classical has extensive volunteer support and an internship program. KQAC broadcasts in the HD (hybrid) format. The station's live stream is available through its mobile app.


Programming

Programs produced by KQAC include: *''Saturday Matinee'': Saturday host Ed Goldberg plays a mix of
opera Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a librett ...
,
show tune A show tune is a song originally written as part of the score of a work of musical theatre or musical film, especially if the piece in question has become a standard, more or less detached in most people's minds from the original context. ...
s, film themes, comic operettas, and American band music. *''The Concert Hall:'' John Pitman hosts a show of orchestral concert recordings. *''Sunday Brunch:'' Hosted
Suzanne Nance Suzanne Nance is an American singer (soprano), actress, and radio and television personality. She was a faculty member of the Cappelli Institute of Music in Chicago (professor of voice), and simultaneously, a host and a producer at Aspen Public ...
. *'' The Score:'' Host Edmund Stone explores classical music used in film. This program is syndicated in several cities in the United States and internationally. *''Northwest Previews'': Andrea Murray hosts a five-minute program every Friday highlighting local arts events for the upcoming weekend and week ahead. *''Club Mod'': Host Andrea Murray explores
modernism Modernism is both a philosophy, philosophical and arts movement that arose from broad transformations in Western world, Western society during the late 19th and early 20th centuries. The movement reflected a desire for the creation of new fo ...
, past and present, on this two-hour Saturday night show. *''Played in Oregon'': Host Brandi Parisi celebrates the classical music scene in Oregon with a one-hour program each Sunday. *''On Deck with Young Musicians'': Every Saturday, host Christa Wessel showcases the young musicians who live and perform in the Pacific Northwest. *''Five Minutes of Joy:'' In five minutes or less, All Classical presents updates from their new JOY community initiative, including the Youth Roving Reporters, Where We Live, and Night Out projects. * ''Thursdays @ Three:'' Hosted by Christa Wessel, Thursdays @ Three broadcasts live performances of local and visiting artists. Syndicated programs aired on KQAC include '' Composers Datebook'' and ''
Metropolitan Opera The Metropolitan Opera (commonly known as the Met) is an American opera company based in New York City, resident at the Metropolitan Opera House at Lincoln Center, currently situated on the Upper West Side of Manhattan. The company is operat ...
.''


Community Outreach


JOY (Joyous Outreach to You/th)

In Fall 2017, All Classical Portland launched JOY. JOY (Joyous Outreach to You/th) is All Classical Portland's outreach initiative consisting of five programs: *Youth Roving Reporters *Artist In Residence **2019 Artist in Residence: Hunter Noack, pianist **2019 Young Artist in Residence: Taylor Yoon, cellist *Where We Live: a bi-monthly radio program *Night Out: an event series


Music Feeds

In Fall 2017, in association with its annual Fall fundraiser, All Classical Portland partnered with Olson & Jones Construction and the Oregon Food Bank to help provide meals to those in need. Throughout September 2017, each donation made to All Classical Portland triggered a third-party donation from Olson & Jones Construction directly to the Oregon Food Bank, which provided over 30,000 meals to individuals and families in need. All Classical Portland repeated this partnership in 2018.


History

In 1983, Portland Public Schools applied for a license to create an FM station that would reach a larger audience than its KBPS 1450 AM station.
Reed College Reed College is a private liberal arts college in Portland, Oregon. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland neighborhood, with Tudor-Gothic style architecture, and a forested canyon nature preserve at ...
's KRRC agreed to slightly shift its FM station, freeing up the 89.9 frequency space on the dial. All Classical KQAC, originally KBPS-FM, began broadcasting on August 1, 1983. The programming of the new KBPS-FM station consisted of
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
’s
Morning Edition ''Morning Edition'' is an American radio news program produced and distributed by NPR. It airs weekday mornings (Monday through Friday) and runs for two hours, and many stations repeat one or both hours. The show feeds live from 5:00 to 9:00 AM ...
and
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
, syndicated programming such as Pipedreams and
Minnesota Orchestra The Minnesota Orchestra is an American orchestra based in Minneapolis, Minnesota. Founded originally as the Minneapolis Symphony Orchestra in 1903, the Minnesota Orchestra plays most of its concerts at Minneapolis's Orchestra Hall. History Em ...
, and educational programming. In the early years, all programming was pre-recorded. By the mid-1980s, station production assistant Tania Thompson began live announcing during the morning hours. In 1986, John Pitman, a recent
Benson Polytechnic High School Benson Polytechnic High School is a technical public high school in the Portland Public Schools district. It is temporarily located in Portland's Lents neighborhood while a renovation project is underway at its campus in the Central Eastside ...
graduate, began live announcing during the early evening hours. A third announcer was hired to work throughout the night beginning in 1988, eventually transforming All Classical 89.9 FM into a 24-hour classical music station. The continued growth of the two KBPS stations (AM and FM) caused a space crisis. At the time, station manager Patricia Swenson and a team of community leaders initiated a campaign to build a new broadcast center with private funds. The new broadcast center was completed in 1992. Before the new broadcast center was completed, Oregon voters passed a ballot measure authorizing limits on property tax rates in the state. As a result, the Portland Public Schools district faced severe budget cuts, which in turn decreased funding to the two stations of KBPS. Operating cuts caused NPR membership to be discontinued in 1993, and volunteers took a more active role in the station's operations.
Pledge drive A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. The term "pledge" originates from the promise that a contributor makes to send in funding at regular interval ...
s became the most viable option for the survival of the two public radio stations. In 2003, Portland Public Schools announced that it was selling its KBPS FM broadcast license. All Classical 89.9 (then KBPS Public Radio Foundation) purchased the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...
(FCC) FM Broadcast License, ensuring that classical music would stay on the airwaves in Portland. The license cost $5.5 million, and a final payment of $337,500 was made on December 14, 2012, certifying this organization as debt-free.


Improvements and recent history

KQAC increased its power from 3,700
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s to 5,200 watts in January 2011, and to 5,900 watts in May 2011. The increase extended coverage in the Portland area by ten miles in all directions and improved reception. All Classical’s identity and brand has suffered due to the station’s past relationship with Portland Public Schools and the common misconception that this music service is part of Oregon’s statewide public broadcasting organization. In 2009, CEO Jack Allen proposed returning the
call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
KBPS back to Portland Public Schools (the BPS in KBPS stood for Benson Polytechnic School). As a result, and in order to avoid confusion, All Classical 89.9 changed its
call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
to KQAC (AC = All Classical). KQAC FM changed its official name from KBPS Public Radio Foundation to All Classical Public Media, Inc. to reflect the change of ownership and the call letters. In 2012, Allen took additional steps to assure independence and brand clarity by engaging Jelly Helm, formerly of Wieden + Kennedy, to design a new identity and positioning statement. The final result was the branding "All Classical Portland – we love this music". In late 2012, the station began the search for a new facility, a home for the next 10 to 20 years. All Classical Portland had long outgrown the facility designed in 1983, which lacked adequate working, meeting, creative and performance space. In 2014, All Classical Portland moved to its new home in the Hampton Opera Center on the east bank of the
Willamette River The Willamette River ( ) is a major tributary of the Columbia River, accounting for 12 to 15 percent of the Columbia's flow. The Willamette's main stem is long, lying entirely in northwestern Oregon in the United States. Flowing northward b ...
, just south of
OMSI The Oregon Museum of Science and Industry (OMSI, ) is a science and technology museum in Portland, Oregon, United States. It contains three auditoriums, including a large-screen theatre, planetarium, and exhibition halls with a variety of hands- ...
and adjacent to Portland's new Tilikum Crossing, Bridge of the People. The new facility matches the needs of the organization and includes a new performance space, the Roger O. Doyle Performance studio, which also is home to Thursdays @ Three, a weekly feature. Over the 2015-2016 year, All Classical saw a 22% increase in weekly cumulative listeners according to data published by the Radio Research Consortium and
Nielsen Audio Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
. As of 2018, All Classical grew its audience by 35% in the past four years, and the station has the largest per capita market share of any classical music station in the country.


ICAN

On April 15, 2019, KQAC launched ICAN (International Children's Arts Network) on its HD2 subchannel (along with KQHR and KQOC's HD2 subchannels).


Repeater stations

The station launched its first repeater, KQHR 90.1 FM, in the Hood River area in 2001. KQHR is the first radio station in the
Columbia River Gorge The Columbia River Gorge is a canyon of the Columbia River in the Pacific Northwest of the United States. Up to deep, the canyon stretches for over as the river winds westward through the Cascade Range, forming the boundary between the sta ...
with HD digital transmission. In May 2008, the station launched its second repeater station, KQOC 88.1 FM, rebroadcasting its signal in Lincoln City and Newport on the Oregon coast. The KQOC signal reaches
Tillamook Tillamook may refer to: Places: * Tillamook County, Oregon, United States * Tillamook, Oregon, a city, the seat of Tillamook County * Tillamook River, United States * Tillamook Bay, a bay in the northwestern part of Oregon * Tillamook Head, a natu ...
and
Cannon Beach Cannon Beach is a city in Clatsop County, Oregon, United States. Its population was 1,690 at the 2010 census. It is a popular coastal Oregon tourist destination, famous for Haystack Rock, a sea stack that juts out along the coast. In 2013, '' Na ...
to the north and Yachats to the south. KQOC Gleneden Beach moved to a new 150-foot tower and commenced broadcasting with a stronger signal January 17, 2013. In the Fall of 2011, KQAC added an HD-only repeater station in
McMinnville, Oregon McMinnville is the county seat of and largest city in Yamhill County, Oregon, United States. The city is named after McMinnville, Tennessee. As of the 2019 census, the city had a population estimate of 34,743. McMinnville is at the confluence of ...
. Also in 2011, KQHR moved from 90.1 FM to a stronger signal at 88.1 FM. In April 2014, KQAC added a repeater station, KQMI 88.9 FM in
Manzanita, Oregon Manzanita is a coastal city in Tillamook County, Oregon, United States. It is located on U.S. Route 101 about 25 miles (40 km) south of Seaside and 25 miles (40 km) north of Tillamook. The population was 603 at the 2020 census. Hist ...
, and October 2014 saw the addition of a repeater translator in
Corvallis, Oregon Corvallis ( ) is a city and the county seat of Benton County in central western Oregon, United States. It is the principal city of the Corvallis, Oregon Metropolitan Statistical Area, which encompasses all of Benton County. As of the 2020 United ...
at 95.7 FM.


See also

* List of FM radio stations in the United States by call sign (initial letters KQ–KS)


References


CPB 2009 "My Source" Community Engagement AwardPublic Radio Exchange: ''The Score with Edmund Stone''Portland Public Schools sell KBPS-FM (June 30, 2003)


External links


KQAC official website
* * * * * * * * {{Authority control QAC Classical music radio stations in the United States QAC Radio stations established in 1983 NPR member stations 1983 establishments in Oregon Children's radio stations in the United States