KPST-FM (103.5 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Coachella, California es, Ciudad de Coachella , nicknames = Coachello, La Coachelita and Cochela , image_skyline = Coachella City Hall.jpg , imagesize = 240px , image_caption = Coachella City Hall , image_flag ...

and serving the Coachella Valley area. Owned by

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several of ...

, it airs a

Bilingual Multilingualism is the use of more than one language, either by an individual speaker or by a group of speakers. It is believed that multilingual speakers outnumber monolingual speakers in the world's population. More than half of all E ...

Rhythmic CHR Rhythmic may refer to: * Related to rhythm * Rhythmic contemporary, a radio format * Rhythmic adult contemporary, a radio format * Rhythmic gymnastics, a form of gymnastics * Rhythmic (chart) The Rhythmic chart (also called Rhythmic Airplay, and ...

format branded as "Fuego 103.5". The station's studios and sales offices are located in Palm Desert, while the transmitter is located in a mountain range east of Mecca, and within proximity to

Interstate 10 Interstate 10 (I-10) is the southernmost cross-country highway in the American Interstate Highway System. I-10 is the fourth-longest Interstate in the United States at , following I-90, I-80, and I-40. This freeway is part of the originally pl ...

. The station is unusual in having its programming relayed onto a digital television station, using PSIP channel 41.6 on

KVER-CD KVER-CD (channel 41) is a low-power, Class A television station licensed to Indio, California, United States, serving the Coachella Valley as an affiliate of the Spanish-language Univision network. It is owned by Entravision Communications alongs ...

to distribute its programming instead of having an

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

transmitter.

History

Early Years (2012-2020)

The station is one of the newest full power stations to the area, having received a

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building perm ...

in early 2012. It was assigned the KPST-FM call letters on May 15, 2012. While it was originally due to sign on in 2015, it received its broadcast license ahead of schedule on June 1, 2012, signing on that same day with a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

format. The station has kept the same call letters throughout its existence.

CHR era (2021-present)

On March 29, 2021, at midnight, KPST-FM flipped to a CHR format, branded as Fuego FM. The change comes with the pending sale of

KRCK-FM KRCK-FM (97.7 MHz) is a radio station licensed to serve Mecca, California, broadcasting to the Coachella Valley area. The station's studios are in Palm Desert, while the transmitter is in a mountain range north of Bermuda Dunes. It is owned by ...

to VCY America, after which time KPST-FM will become the ''de facto'' CHR station. On that same day, the station picked up the syndicated Shoboy program for mornings. Today, the station airs a Bilingual Rhythmic music presentation with songs in both English and Spanish.

Works Cited

External links

* PST-FM PST-FM Entravision Communications stations Rhythmic contemporary radio stations in the United States {{California-radio-station-stub