KPRR (102.1
FM "Power 102 FM"), is a commercial
radio station in
El Paso, Texas. The station is owned by
iHeartMedia, Inc. and airs a
rhythmic contemporary
Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...
radio format. It offers a more broad-based direction in its
playlist
A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sever ...
than most other rhythmic stations, with a mix of
R&B/
Hip-Hop,
Dance
Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
, Hurban and
Rhythmic Pop fare. KPRR has its studios and offices on North Mesa Street (
Texas State Highway 20).
KPRR broadcasts from a
transmitter in the
Franklin Mountains. Its signal covers parts of
Texas,
New Mexico and the
Mexican
Mexican may refer to:
Mexico and its culture
*Being related to, from, or connected to the country of Mexico, in North America
** People
*** Mexicans, inhabitants of the country Mexico and their descendants
*** Mexica, ancient indigenous people ...
state of
Chihuahua Chihuahua may refer to:
Places
*Chihuahua (state), a Mexican state
**Chihuahua (dog), a breed of dog named after the state
**Chihuahua cheese, a type of cheese originating in the state
**Chihuahua City, the capital city of the state
**Chihuahua Mun ...
, including
Ciudad Juárez
Ciudad Juárez ( ; ''Juarez City''. ) is the most populous city in the Mexican state of Chihuahua. It is commonly referred to as Juárez and was known as El Paso del Norte (''The Pass of the North'') until 1888. Juárez is the seat of the Juà ...
. KPRR's studios are located along Mesa Drive in West Central El Paso. KPRR is one of two contemporary hit stations in the El Paso-Juárez
radio market, with 104.3
XHTO-FM as the other.
KPRR broadcasts in the
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
format. Its HD2 signal carries a Rhythmic Oldies/
Classic Hip Hop radio format known as "Hot 93.5." It is also heard on 99 watt FM translator K228FH at 93.5 MHz.
History
The station signed on as KIZZ-FM on December 5, 1969. It was owned by Sunland Broadcasting Company and was the FM counterpart to AM 1150 KIZZ (now
KHRO
KHRO (1150 kHz) is a commercial AM radio station in El Paso, Texas. This station is owned by Entravision Communications. Its studio facilities are located on North Mesa Street/Highway 20 in northwest El Paso. The transmitter is located east ...
). KIZZ-FM was powered at 27,000
watts, a third of its current output.
In 1972, the
call sign was changed to KLOZ. It called itself "K102," and offered a
country music format. Mesa Radio bought it in 1975, followed by Jalapeno Broadcasting Company in 1979.
In 1986, the station was acquired by Continental Broadcasting. In September of that year, it switched its call letters to become KPRR with a format patterned after popular
Los Angeles rhythmic station
KPWR. The move proved successful, with "Power 102" often leading the El Paso
radio market in the ratings.
San Antonio-based Clear Channel Communications acquired KPRR in 1996.
Broadcasting & Cable Yearbook 1998 page D-426
/ref> Clear Channel later became iHeartMedia
iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...
, the current owner.
References
External links
KPRR official website
*
*
PRR
Rhythmic contemporary radio stations in the United States
Radio stations established in 1986
1986 establishments in Texas
IHeartMedia radio stations
{{Texas-radio-station-stub