KOXR (910

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to

Oxnard, California Oxnard () is a city in Ventura County, California, United States. On California's South Coast, it is the most populous city in Ventura County and the 22nd-most-populous city in California. Incorporated in 1903, Oxnard lies approximately west ...

. It broadcasts a traditional

ranchera Ranchera () or canción ranchera is a genre of traditional music of Mexico. It dates to before the years of the Mexican Revolution. Rancheras today are played in virtually all regional Mexican music styles. Drawing on rural traditional folk music ...

music format featuring

mariachi Mariachi (, , ) is a genre of regional Mexican music that dates back to at least the 18th century, evolving over time in the countryside of various regions of western Mexico. The usual mariachi group today consists of as many as eight violins, t ...

groups from

Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...

. It is owned by

Radio Lazer Lazer Broadcasting Corp. (commonly known as Radio Lazer) is an American radio broadcasting company based in Oxnard, California. The company owns several dozen radio stations in California and a television station in Sacramento, KSTV-LD. Lazer Bro ...

and calls itself "La Mexicana 102.1 y 910 AM." By day, KOXR broadcasts at 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. But to avoid interference to other stations on

910 AM The following radio stations broadcast on AM frequency 910 kHz: 910 AM is a regional broadcast frequency. See also List of broadcast station classes. Argentina * LR5 La Red in Buenos Aires * LRA23 in San Juan Canada * CKDQ in Drumheller, Al ...

, it reduces power at night to 1,000 watts. It uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

at all times. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is off Southern Pacific Milling Road in

Santa Paula Santa Paula (Spanish for " St. Paula") is a city in Ventura County, California, United States. Situated amid the orchards of the Santa Clara River Valley, the city advertises itself to tourists as the "Citrus Capital of the World". Santa Pau ...

, near the Santa Clara River. KOXR is also heard on 250 watt FM

translator Translation is the communication of the Meaning (linguistic), meaning of a #Source and target languages, source-language text by means of an Dynamic and formal equivalence, equivalent #Source and target languages, target-language text. The ...

K271CY at 102.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

in Oxnard.

History

On June 11, 1955, the station first

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

. It was owned by the Oxnard Broadcasting Corporation. For several decades the station aired a

variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day). 150px, Logo for KOXR prior to the sign-on of the 102.1 FM simulcast. By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish. In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000. Kalmenson subsequently formed

Lotus Communications Lotus Communications Corporation is a media company that owns numerous radio stations and a few TV stations, and is one of the largest privately owned radio station groups in the United States. Headquarters are located in Los Angeles, and the comp ...

with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000. Albert Vera had been a deejay at

KSPA KSPA (1510 AM) is a commercial radio station located in Ontario, California, broadcasting to the Inland Empire area. KSPA last aired a Vietnamese-language format. KSPA was the flagship station of the Rancho Cucamonga Quakes of the California L ...

(now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s. He sold the station to

three years later.

References

External links

FCC History Cards for KOXRKOXR website
* * OXR Radio stations established in 1955 OXR 1955 establishments in California {{California-radio-station-stub